Great link showing a huge collection of high impact street marketing campaigns. I love this unconventional marketing; I wish I would see more of it out on the street, and not only photos of them on the internet! Maybe its only used in larger cities (NYC, London etc.) and therefore I don’t see it or maybe it’s just me with my blinkers on?…posing the question, do they work?
This is a great example of a brand/artist collaboration, James Jarvis and director Richard Kenworthy (Shynola - who were an inspiration when we founded Katapult) worked together in this joint project for Nike.
Jarvis says “rather than a marketing project initiated by Nike, the film was something proposed and produced by myself, and as such I hope represents a much more equal collaboration with a brand.”
Hungry to know more?
One & Other is the latest piece of art from Antony Gormley to take place in Trafalgar Square, London in which people are invited to participate in the creation of art. It’s an extension of his participatory theme; his project Field invited lots of people to come together to make thousands of small sculptures. This next project is based around the Fourth Plinth which has laid empty on Trafalgar Square since the 19th century when money ran out to build a statue for William IV. This empty plinth is now about to be filled when a different person each hour for 100 days will take their position.
I have already registered in an attempt to secure a spot…do you fancy joining me ?
