Archive for March, 2010

Safer roads for everyone – TMS website live

Tuesday, March 30th, 2010

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Having worked closely with TMS – a specialist provider of road safety and traffic management services, we are pleased to see the new website we worked with them on is up, running and generating enquiries.

Katapult ran a brand workshop with all staff at TMS  to build a clear understanding of the comapny’s ethos and positioning. This informed the development of a brand framework that clearly set out TMS’ positioning, proposition and values which provided a platform for the development of a new brand identity and design style. Including the strapline ‘Safer roads for everyone’, this reinforces a commitment to improving road safety and captures the company’s spirit and personality.

Lorna Charles from TMS said ‘ We think it looks amazing. So far we have had really positive feedback and we are sure this will continue over the coming weeks/months. Everyone at Katapult has been great over the last year or so and the rebrand has also received really positive feedback. The whole package we can now offer to our clients looks really professional and we couldn’t have done it without you.’

See more of our Katapult branding and digital projects

‘Network Hero’ comic in Direct Marketing campaign for Nowcomm

Friday, March 26th, 2010

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We recently completed materials for a highly targeted Direct Marketing campaign for our client Nowcomm, the centrepiece of which is a personalised comic book titled ‘Network Hero’, illustrated by our designer Dan Fletcher.

The comic places the recipient as the ‘Hero’ in a storyline highlighting the typical issues that face network managers. As a call to action, recipients were invited to order a free, framed print of their personalised artwork. The aim is to raise awareness and interest of Nowcomm’s network support services and solutions.

See our portfolio page for more comic book illustrations for the Nowcomm Direct Marketing campaign.

Badge Button Pin Book

Friday, March 19th, 2010

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I am feeling rather pleased with myself today having taken full advantage of the Katapult Twitter account. By re-tweeting a post by Laurence King Publishing, I have won us a wonderful book ‘Badge Button Pin’ by Gavin Lucas, writer for Creative Review magazine.

Loving Creative Review and all things quirky, a new arty book about badges (complete with a selection of collectable pin badges) went down well with the designers in the studio. It also turns out that Dawn has quite a random collection of retro pin badges which can be seen in these photos. Some of our favourites can be seen below, including an early original Star Wars badge, an example of some ‘great’ British branding for Debenhams, the classic ‘Nick O Teen’ campaign and the announcement that Goonies is now on Video – back when your local video store still had VHS and Beta Max.

There are good examples in Dawn’s collection and also in ‘Badge Button Pin’ of how the badge has and can be used to display cultural, political and often musical affiliations as well as being a simple fashion accessory. The book ‘Badge Button Pin’ has some really influential designs from some of the world’s best graphic designers, artists and illustrators and examples of how to wear them. Katapult gives it the thumbs up.

Thanks again to Laurence King Publishing and the power of social media.

Favourite Badges

Quicker, Cheaper & Brighter by Bike

Friday, March 19th, 2010

Following on from the photoshoot last week, the spring outdoor media campaign posters for Cycle Derby are now complete after being beautifully crafted and illustrated by the design team here at Katapult – let us know what you think.

Huge thank you to Chris, Henrietta and Dan for being the ‘cyclists’ of the campaign – you may well spot them with big fat smiles on their faces whilst cycling in & around the city.

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Cycle Derby photoshoot featuring local cyclists

Monday, March 8th, 2010

Photoshoot

Thanks to the cyclists who responded to our tweets in February, after we asked cyclists to come forward to take part in a photoshoot for the next Cycle Derby campaign. We selected three people ( + their bikes) Chris, Dan and Henrietta all of which will appear as part of a outdoor media campaign we are working on for the spring.  We had a range of cyclists come back to us from across the city and would like to give a special thanks to the University of Derby who helped spread the word.

Final campaign images to follow in the next few weeks.

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A snap taken at the end of the shoot at Simon Mackney’s studio.

Derby’s Sinfonia ViVA Orchestra feature in the new Gorillaz Album

Friday, March 5th, 2010

We felt this worthy of its own post as we are proud as punch. Its another example of Derby’s cultural and creative talent taking to the world stage.

Sinfonia ViVA are featured on two tracks (and one bonus track) on the anticipated new album from Gorillaz which is released this Monday.

“This little symphony was recorded with the Sinfonia Viva orchestra, in Derby, around April 2009. I recorded with them in the old Rolls Royce engine factory, where they built the engines for the World War II spitfires. Which fits the soul of all this – a bygone era, the remnants of war and planes and decay” Murdoc (aka Damon Albarn)

See the video and the first track here.

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Read more at NME


Recent Work – Sinfonia ViVA Orchestra

Friday, March 5th, 2010

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Audio Lens Performance at the Assembly Rooms, Derby on Wednesday 3rd March.

Sinfonia ViVA:  Audio Lens

Katapult developed the branding for the project and K-motion (Katapult’s motion graphics and video production unit) have been filming the project and are currently producing a DVD which will feature the final performance and a documentary of the project.

Composers and Workshop Leaders James Redwood and Jack Ross wrote a new piece for concertante (group of six ViVA musicians who will perform as soloists and form the workshop teams) with the wider ViVA ensemble which included moments for participation by the project participants; young people from one primary school, two secondary schools and Derby College.

This process began at QUAD as part of the Art and Participation season on 2 November 2009. The concertante team and composers came together with the project participants in the QUAD gallery to explore and develop some musical material which will be further developed to form part of the final composition.

A VJ artist worked with a small group of participants from Burton College to consider ways of presenting video and animations during the final performance.

The ViVA team, conductor and VJ came together with all the participants for the final two days of the project during which they put all the new material created during the project into one large piece on Wednesday 3rd March, at the Assembly Rooms, Derby.

Katapult have enjoyed working with Sinfonia ViVA since 2001 and you can see more of the recent video work  K-Motion has been doing with them below.

Sinfonia ViVA – ABO Conference Promo

At the recent ABO conference in Glasgow, a video was produed highlighting the educational work that Sinfonia ViVA undertakes. Phil Higgins interviewed James Redwood (Composer, Workshop Leader + Board-Director) and editited this together with interviews with conductor André de Ridder and composer Anna Meredith to create a promotional video highlighting the arrival of the ABO (Association of British Orchestras) conference in Derby, February 2011.  The video was mixed with the sinfonia ViVA ident, a motion graphics based introduction. The video was well received at this the ABO’s primary annual conference held this year at Glasgow’s Royal Concert Hall; the major gathering of the classical music industry in the UK, with over 350 delegates drawn from orchestras both from within the UK and abroad, venues, agents, publishers and suppliers.

See video here

Client Testimonial:

“Thanks again for the film for our Association of British Orchestras pitch at the of last month. It was a great piece of work and  now everyone is talking about Derby, the conference next year and how they are looking forward to coming. As a colleague said afterwards – “gosh you guys really know how to do a pitch”. Of course this would not have been possible without the hard work you put in to create such a inspiring film. Yet another quality product from k-motion!”

Peter Helps
Chief Excecutive – sinfonia ViVA

Sinfonia ViVA – Big Screen Proms:
Phil Higgins of K-motion  interviewed conductor André de Ridder and violin soloist Ilya Gringolts performing with sinfonia ViVA for a quick teaser video which was played in the intro of a live broadcast on the big screen Derby.  Presented by Aleena Naylor form BBC radio Derby, the quick turn-around project was well received and gave the audience an insight into the musicians and with performances of Mozart’s Overture to Don Giovanni, Schumann’s Violin Concerto and the world premiere of Larry Goves’s Orchestral Short composition which has been specially commissioned by sinfonia ViVA.

See video here