Archive for September, 2010

Katapult win Best Digital Media award

Wednesday, September 22nd, 2010

winner

The Katapult team all had a great evening last night at the CIN Awards and were really pleased to win the Best Digital Media category for the FORMAT09 website and Photocinema. Congratulations to all the other winners, particularly 1623 Theatre who won the Best Performing Arts and Live Event category and also the Best in Show.

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See who else was shortlisted on the CIN Awards page.

Also, a big thanks to Wayne Hemingway for being such a good host and making everyone want to go to Vintage at Goodwood next year.

Katapult at The Tour of Britain 2010

Tuesday, September 21st, 2010

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We’ve been busy this summer working on an integrated marketing campaign for The Tour of Britain’s South West Stages hosted by Devon and Somerset County Councils, so a few of the team ventured South last Wednesday to cheer on the cyclicts as they raced through the streets of Somerset to complete Stage Five of the tour.

As well as designing The Tour of Britain South West Stages website, we produced online display ads, press adverts in national cycling publications and various other marketing materials such as the posters, bags, balloons, stickers and bunting that you can see in the photos.

Thousands of people turned out to show their support for the riders as well as enjoy community events that took place in towns and villages along the 109 mile (176 km) route from Tavistock to Glastonbury.

Stage 5 Winner

Stage 5 Winner

Marco Frapporti crossed the line first in a time of around four hours and 16 minutes, just seconds ahead of Bradley Wiggins who was greeted with a deafening roar.

Councillor Stuart Hughes, Devon County Council Cabinet member for Highways and Transportation, said: “The South West has again proven it can host a world class event and attract thousands of visitors to enjoy some of our best coast and countryside….We’re now well and truly established on the cycling map.”

Councillor David Hall, Somerset County Council’s Cabinet Member for Economic Development said: “Bringing a world class sporting event to the area is part of our continuing efforts to boost Somerset’s economy and promote cycling as a fun and healthy activity to take part in.”

Information taken from The Tour of Britain 2010, South West Stages website.

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And a trip to Glastonbury wouldn’t have been complete without meeting the local legend that is… Michael Eavis….

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Katapult are nominated in CIN 2010 Awards

Tuesday, September 21st, 2010

finalist

Katapult have been nominated in five categories at the Creative Industries Network 2010 Awards:

Digital Media: FORMAT International Photography Festival – Mob Format Flickr Integration

Graphic Design & Illustration: QUAD branding

Marketing Campaign: Cycle Derby

Best Creative Team/Individual: Christmas Playground project

Photography and Film – Lens based media: K-Motion (Katapult’s Video and Motion Graphics division), Sinfonia ViVA video for the ABO conference

We will find out the eagerly awaited results at an awards ceremony tonight at QUAD hosted by Wayne Hemingway….

Retro food – the taste of nostalgia

Friday, September 10th, 2010

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Being a bit of a foodie, I have noticed a few food and drink fairs popping up over the country lately. So it was unsurpring to read an article on MSN yesterday informing me that it is British Food Fortnight. The article goes on to mention some of ‘The UK’s most iconic food brands‘: Lyle’s Golden Syrup,  Barratt’s sherbet fountains,  Birds Custard Powder – brands that typically evoke a feeling of nostalgia in Britons of all ages.

This nostalgic feeling about food brands has led to ‘retro’ sweets making a big comeback over the last few years. In 2008 Mars returned their ‘Starbust’ sweets to ‘Opal Fruits’ for a limited time, Orangina brought back their iconic glass bottle and Cadbury (though no longer a British brand!) brought back my favourite chocolate bar, Wispa. Recently, Neil who handles brand development here at Katapult mentioned he liked the old/new Monster Munch packaging, which has a ‘new’ tab on the corner of the packet which has been crossed out and replaced with ‘old’. We agreed it was a nice touch.

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This nostalgia has extended further into brand advertising. For example the heart-warming Hovis advert with the little boy who picks up a loaf of bread in 1886 and literally runs home through the brand’s 122 year history stopping off at those memorable points in our British past. Voted advert of the decade by the British public last year, the ad clearly evokes the life-affirming feeling in us all. In a more personal way, the old red car/blue car Milky Way advert has a similar affect on me. I surprised myself by still knowing all the words to it even though I haven’t seen it for over a decade. I found three Facebook groups with a large cult following for the red car/blue car ad – an advertising legacy if you like.

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An article in The Times suggests that during hard times such as the recent recession, people revert back to familiar brands not because they are cheaper, but because they remind people of those ‘rose-tinted’ times in their past, when things were perceivably more secure. This recession-induced emotional eating is quite clearly seen by Asda’s reports that even through the recession, customers were still buying well known nostalgic brands over their cheaper own label products.

It has even been claimed that the relaunch of classic retro sweets has actually boosted the economy and helped lift us out of recession! That people continue to buy sweets even when they have no money is quite clear. Possibly another example of the classic ‘comfort eating’ we all know so well.

However, I think it goes further than this. The re-launch of some of these products are clearly great PR stunts when they work in this way. It was actually Facebook that was responsible for bringing back the Wispa proving that social media is a great way for brands and food producers to get some vital market research. The loyalty to such brands after so long is clear evidence that they are still meeting their consumers needs in a fast moving market.

What will be back next?