Archive for November, 2010

Influenced by new documentary

Wednesday, November 17th, 2010


I’ve just seen the short film ‘Influencers’ and have recommended it to the rest of the Katapult team. It provides a valuable insight on how influential individuals can be to the world around them and the nature of fast moving trends within popular culture.

The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach. Written and directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today’s pop culture. Influencers belongs to the new generation of short films, webdocs, which combine the documentary style and the online experience.”

Released as both a web video and an iPad app, the film features leading ‘influencers’ in both the media and the virtual world.

The trailer tells us that “An influencer is someone who has a different way of thinking and a different way of expressing themselves.” They are typically early adopters who embrace all forms of culture, people who others listen to and respect, who have the ability to recognise what the next best thing is and popularise it, people who can take an unknown idea and send it mainstream. A few people in the film give Jay Z as an example, claiming he is an influencer over culture, communities, kids and his peers, from the clothes he wears, to his attitude and music. But influence is totally subjective, in terms of what you like and how much you choose to be influenced by it.

This creates a separate, equally interesting discussion about the concept of unique vision. By looking at the success of influencers, we see inspiring individuals with many similar traits – innovation, creativity, vision and risk-taking – who have changed the face of popular culture. However, what about the people who share these traits but haven’t had the same success? Doesn’t being in the right place at the right time and ultimately luck,  play the biggest role in the uptake of popular trends? Only those consuming the product, music, entertainment that is being advertised can really make the trend contagious and no ‘influencer’ however visionary can foresee or predict that.

In addition to this is the fact that there are so many people who are early adopters of trends and then immediately turn their back when the trend takes off. Similarly there are those that take up something for the ‘cool factor’ which the film also discusses. This highlights the fickle nature of trends in many ways. One of the film’s subjects even suggested that ‘cool’ is what you do at home, on your own when you’re not trying to impress. Should this term ‘cool’ even be used anymore in the creative industry? Isn’t the very word outdated?

Deirdre Maloney from BPMW agency mentions that her business partners inspire her, but the film mentions little about the ideas generation process that agencies go through together to analyse and debate concepts. The notion that it is the creativity of individuals that is significant is quite disappointing. Sky Gellatly, however, director of strategy for Epiphany says “when you get to a certain place, if someone has helped you get to where you are, you must help identify younger talent and be the mentor for somebody else”.

The co-CEO of Cornerstone explains what we all know, that influence is all relative to what you like and who you look at; “what i’m infuenced by is incredibly different to what you’re influenced by”. For example, i’m not a big fan of Jay Z but I really like the soundtrack to this film!

Make your own judgement on the 15 minute film by watching it

Katapult celebrating birth of baby Daisy!

Friday, November 5th, 2010


Very pleased to announce the safe and long awaited arrival of baby Daisy Dora Evans-Higgins born 01.33am on 26th October weighing 8lb 2oz, and over two weeks late! Congratulations to Phil who heads up KMotion, Katapult’s Video and Motion Graphics division and his partner Heidi – it feels like just yesterday that we were congratulating them on their first daughter Amelie who is now nearly three!

We are all looking forward to meeting the new addition and having a cuddle.

Illuminating Derby – Gleam:Festival of Light

Thursday, November 4th, 2010


The winter nights are drawing in fast but Gleam: Festival of Light will be shining down on some of Derby’s best loved public spaces between 12 November and 20 November.

The world-leading interactive technology collective Seeper will be lighting up key buildings in the Market Place in exciting light and music performances on 12 and 13 November. The launch marks the beginning of a spectacular series of events in the city centre.

The following week will see a range of free interactive light events in the Cathedral Quarter with a Light Trail every evening,  a Lantern Parade, a light garden, ‘Rhythms of the World’ drumming performance, River Fire Display and the Christmas Lights Switch On to include just a few. A range of free workshops are also taking place for families and young people with fire drawing and lantern making, with the art produced becoming part of the festival finale.

Katapult created the Gleam brand which conveys particles of light gradually spreading. The logo represents both the traditional shimmering of fire lanterns combined with new cutting edge light technology and the digital display of light pixellation.

Read the ‘Gleam festival identity designed by Katapult’ article on the Drum website.

Katapult’s England vs Slovenia Event 2010 – South Africa Charity Update

Thursday, November 4th, 2010



Images courtesy of Magical Moments

We would like to thank everyone again for their donations at our football event back in the summer, we managed to raise a fanastic £543 which exceeded our fundraising target. The  money raised went to two South African charities;  Magical Moments which runs fun and creative activities for underprivileged children and FreeMe a charity that exists to rescue, rehabilitate and release suburban indigenous wildlife.

As you can see from the images above, Magical Moments have put on some great events since the money was donated – from puppet shows to art workshops. We are really proud that the money everyone helped us raise has gone into creating lasting memories for children less fortunate than our own.

“We would like to express our sincere thanks and gratitude to you for your very kind and generous donation made to Magical Moments. Your thoughtfulness and compassion will put thousands of smiles on little faces, treats in many little tummies and tickle lots of little taste buds. There are so many worthy organisations in need worldwide and in our beloved country and we acknowledge with thanks that you selected Magical Moments, a charitable organisation “Proudly created with love in South Africa”, as a beneficiary of your generosity. Your investment will help us create “Magical Moments & Extra-ordinary Days” for abused, abandoned, disadvantaged, neglected, orphaned, underprivileged and vulnerable children in Johannesburg, of all cultures, race and religion – “rainbow children”; uplifting their spirit, giving them hope and exposing them to a world beyond their own.”

“Please know that when you see the delight on the children’s faces in the newsletter and on our website, that you have all been a part of creating those magical moments.” Ilana Friedman, Fairy Godmother and Chief Operating Fairy.

If you would like to know or donate more to the charity, contact Magical Moments.


As we have already created our own wildlife sanctuary in our back garden here at Katapult, we thought we would give the rest of the money kindly donated by you at the event to FreeMe, a South African wildlife charity. The charity’s aims are to…

Rescue -
Orphaned, abandoned, injured and displaced indigenous birds, mammals and reptiles are brought to the FreeMe centre in northern Johannesburg. We treat approximately 10 000 animals each year.

Rehabilitate -
FreeMe is run by a full-time manager and a dedicated group of volunteers and the centre is open from 8am to 5pm, 365 days a year. With the help of local veterinarians we provide specialised treatment, care and rehabilitation.

Release -
The ultimate aim is to release wildlife back into its natural habitat. Releases take place in carefully chosen areas including reserves and conservancies.

As you can see from the images below – a hand reared Glossy Starling, baby Crested Barbets, a Meerkat and a Honey Badger – the money raised has gone into helping all kinds of wildlife in towns and rural areas of South Africa.

If you would like to find out how you can help further, go to

You can also help with local conservation by looking out for the wildlife on your doorstep by contacting the Derbyshire Wildlife Trust.

Thanks again and we hope to see everyone again at our next fundraiser; watch this space…

freeme-hand-raised-glossy-starling freeme-crested-barbets1

freeme-meerkat freeme-badger

Images courtesy of FreeMe.

Open a Department of Delight in your business and win a year’s supply of Thorntons chocolate!

Wednesday, November 3rd, 2010


Katapult have designed the new Thorntons for Business ‘Department of Delight’ website, encouraging businesses to open their own department, offering customers and staff specially selected Thorntons chocolates this Christmas.

Decision makers are asked to sign up to receive their very own Department of Delight sign which will show everyone in their company where to come for amazing ideas for rewards and thank yous all hand-picked by Thorntons’ expert Chocolatiers.

Businesses can then submit an image of them with their Department of Delight in action and be displayed in the online gallery.  All photos successfully submitted will be entered into the ‘Photo of the week’ prize draw and a year’s supply of delicious Thorntons chocolate will be awarded to the best photo overall.

To get your Department of Delight sign and for a chance to win a year’s supply of Thorntons chocolates, go to