Archive for March, 2011

Meet Katapult’s new designer – Martin Stewart

Thursday, March 24th, 2011


We’re pleased to welcome a new face into the Katapult fold…say hello to Martin Stewart, the latest member of our creative team. Known in-house as Martin Junior so as not to confuse him with Senior Designer Martin Enright, ‘MJ’ joins us having graduated last year from Lincoln School of Art and Design with a Graphic Design BA Hons and a BTEC National Diploma in Media Production.

Martin’s accolades include receiving an In-Book nomination for the world renowned D&AD awards and having a piece of his work selected to represent Lincolnshire for World Aids Day with Positive Health Lincolnshire. Martin also comes with experience under his belt having completed a number of agency placements where he worked on briefs for a wide range of clients. To help you get to know Martin a little better, we asked him a few questions:

Q: You were asked to bring in three items that inspire you when you came in for your interview, what did you bring?

A: I brought in a lomography camera because i’m really into photography and particularly the lomography style. I brought in ‘my box of things’ which is just a box filled with random things i’ve found and liked such as little stickers, labels and toys – anything interesting and small enough to fit in the box. I also brought in my Dave Gorman book because i’ve got a bit of a man crush on him! I’ve followed him for a while now, from the drunken bets he used to have with his flatmate which evolved into the show ‘Are you Dave Gorman?’

Q: What sort of projects are you most looking forward to getting your teeth into?

A: I would really like more opportunity to create spreads for brochures, publications and digital projects. I am really interested in typography too so getting the chance to design fonts for clients would be great.

Q: Do you have a favourite piece of design?

A: Not really, I prefer just finding out what new design trends and styles are around so that I can gain inspiration and keep my work fresh.

Q: If you weren’t a designer, what else would you want to do?

A: When I was a kid I wanted to be an IT Technician. Then I went through a phase of really wanting to get into Forensics – before finding out that i’m not that great at science! Now however, I really can’t imagine doing anything that isn’t creative.

Q: What is the last film you laughed out loud at?

A: I watch a lot of daft films and laugh at really silly things. The last time I laughed out loud was at the film ‘The Other Guys’ with Will Ferrell. Not a great film but there’s a really funny quote about a shark.

Q: What is your biggest guilty pleasure?

A: It’s not really a guilty pleasure but it’s quite embarassing – the first album I bought was Aqua (Q:  are you sure you want to admit to this in a public space Martin?)

Q: What was the last gig you went to?

A: It was a Lee Evans comedy gig actually. The last music gig I went to was The Streets.

Q: What in your opinion is the greatest invention of all time?

A: It was actually on Dave Gorman’s show ‘Genius’ where members of the public submit inventions and then the studio audience has to vote whether it’s ‘genius’ or not. One invention was for perforated bread which I really liked (Q: erm, isn’t this the same as ready sliced bread?)

I also applied and was accepted to be on the show with my own invention. It is a coat with a large hidden hood that can be pulled out so you can disguise yourself to look like a giant rubbish bag. I guess you’d use it to avoid people you didn’t want to see. I had to turn down my five minutes of fame though as it was my end of year show at Uni that day.

Katapult: We think Martin makes a much better designer than he does an inventor. We look forward to watching him flourish in his new role – if you would like to give him a friendly welcome, you can do so at

Format International Photography Festival in Derby, Right Here Right Now

Monday, March 21st, 2011


Photography by Graham Lucas Commons ©

This year’s Format International Photography Festival launched at the beginning of March and runs until 3 April, in over 30 venues all over Derby city centre.

The title this year is Right Here, Right Now: Exposures From the Public Realm, the theme being contemporary street photography from all over the world. The line up is stronger and already more popular than ever with contemporary street photographers such as Alex Webb and Polly Braden, Joel Meyerowitz and Bruce Gilden. Many of the photographers will also be hosting talks, conferences and master classes across the city.

The Katapult team attended the opening night which was packed full and had a great buzz which was made even more colourful with the opening speeches from Brian Griffin and Joel Meyerowitz. Thanks was also provided to all those behind the festival and in particular Louise Clements who is the festival’s co-founder and curator. Dawn from Katapult attended the Format conference on the 5th March at QUAD, and said it was great to hear about the various projects and speak to practising street photographers from around the globe, covering subjects from a geo tagging project, social media experiments and the work of individuals such as Bruce Gilden. One of her highlights was hearing from John Maloof and the work of Vivian Maier.


Photography by Graham Lucas Commons ©

For the second time, Katapult have created the Mob FORMAT submissions process – an international mass submission online project in association with Flickr. The website functionality enables photographers to submit their work and pay for their submissions online. The administration of the site enables the FORMAT judges to view submitted entries and shortlist them independently online. The final shortlist will then be judged by a panel of industry experts. The best images will be selected by a high profile jury & special guests and shown in the premium section of the site. Selected images will be exhibited in an evolving exhibition throughout the festival on the BBC Big Screen in Derby Market Place, and on mobile screens around the city.


Alongside the FORMAT11 website and Mob FORMAT submissions portal, Katapult designed the marketing materials for the festival such as banner stands, flyers and posters, roundabout and roadside posters, window vinyls, teardrop flags, press adverts and then produced the VIP launch invites and the official Format Festival guide which featured full event listings and a detailed map featuring the locations of all the Format venues.

So far there have already been well over 8,000 submissions to the Mob FORMAT area of the site from all over the world, a 300%  increase compared to FORMAT09.

The FORMAT team have told us that they are well on target to achieve 100,000 visitors to the festival this year, a 25% increase in the corresponding figure for FORMAT09.

Have a look at the Sky Arts at Format Photography video documentary: Sky Arts at Format Photography


Photography by Graham Lucas Commons ©


It was Derby’s reputation for Photography that played a significant role as to how and why Katapult was formed and is located in the city today; two of Katapult’s founding director’s came  here to study at the University of Derby back in 1998 due its reputation for Photography degrees.

Katapult have been working with FORMAT International Photography Festival since 2007. For FORMAT09 – Photocinema, Katapult worked closely with the FORMAT team to develop the  marketing campaign, festival materials and website. We also did significant development work on MOB FORMAT which integrated flickr with a flash gallery within the site to increase  international engagement and participation in the festival.

Katapult are finalists in the Recommended Agency Awards 2011

Friday, March 18th, 2011


We’re delighted to announce that Katapult are finalists in the 2011 Recommended Agency Register Awards for a second year in a row – in three categories.

The national awards for agencies outside London are unique to the industry; recognising service excellence from marketing companies based solely on ratings by clients.

We are pleased to be nominated based on the ratings of our clients who have chosen to recognise us for the contribution we have made to their businesses; delivering quality work that we are proud of and helping them to achieve a good return on their investment.

Ahead of the awards ceremony in London on 31st March, Katapult have been nominated as finalists in the following categories: Best in Direct Marketing, Best in Video Production and Best in Sales Promotion.

Managing Director Dawn Foote said “Being nominated by our clients is testament to the standard of work we produce and high level of service we provide. We are extremely grateful to all who rated us”

View Katapult’s Recommended Agency Register profile

Derby 10k challenge for Katapult team in support of Dora’s Library

Friday, March 11th, 2011


The Katapult team are currently gearing up for the Derby 10k run in support of a charity project very close to our hearts.

Training efforts are proving to be a real fitness challenge for the team, but the real commitment lies in helping raise money for Dora’s Library.

Dora’s parents Cathy and Ashley are raising money to create a magical memorial library at Ashbrook Infant School in Borrowash in memory of their beautiful little girl Dora who died suddenly due to a rare infection in January 2010, the day before her 6th birthday.

They want to create a cosy and enchanting library space with a sprinkling of Dora magic which will be used by all the current and future children at school and allow Dora’s amazing imagination and love of language and stories to live on. Final details need to be decided but ideas range from an enchanted story tree to a small tent where pupils can hide away and let their imaginations run free.

Dora’s mum Cathy worked at Katapult from 2004 – 2008 and will be joining the team in the 10K run on the 3rd April. We will all be running in tutus and angel wings and sprinkling magic dust in honour of Dora’s love of fairies.

The team have been dedicated to the challenge, running at weekends and during the evenings so there have been a lot of aches and pains in the studio.

Katapult MD Dawn says: ‘Obviously any funds we can raise from the team doing the 10K challenge will be fantastic and much appreciated. We are all enjoying the training – the head space it provides is every bit as valuable as the exercise.”

About £15,000 is needed to create the library. Cathy and Ashley have raised about a third of that amount through various fundraising initiatives, including making and selling hand-painted personalised name plaques. Katapult are now hoping to contribute to the fund and aim to raise between £500-£1,000 by completing the Cooper Parry 10k Business Team Challenge.

The team are now appealing to all of our friends, families, clients and suppliers to sponsor us to run!

Anyone who would like to donate can make an online BACS payment to:

Ashbrook Infant School, Account Number 65114482, Sort code 72 00 04

OR write a cheque made payable to Ashbrook Infant School and send to Katapult, 28 Ashbourne Road, Derby, DE22 3AD

Thank you in advance for your donations.