Archive for April, 2011

Derby 10k success for Dora’s fairies

Monday, April 4th, 2011


Yesterday Katapult and friends completed the Cooper Parry 10k Business Team Challenge dressed as Dora’s fairies in yellow and purple tutu’s and glittery angel wings.

It was an honour for us to run with Cathy in memory of her beautiful daughter Dora Brittain and the Dora’s Library charity and we couldn’t be prouder of our team.


Spurred on by the cause, our outfits and the massive amounts of cheers and support we received from spectators in Derby yesterday, we all beat our personal best times. Well done to the Katapult men who all finished in under an hour and to the Katapult lady fairies who along with Cathy and friends finished with a sprint around Pride Park Stadium and came in at 1:06:00.

Numerous pictures were taken of us in our striking outfits, more of which can be seen on the Katapult Flickr stream as well as Senior Designer Martin’s Flickr stream and The Derby Evening Telegraph’s online article.




We have already surpassed our target and raised over £1000 for Dora’s Library, so thank you to all our friends, families, clients and suppliers who have supported the team and the charity.

Anyone who hasn’t donated yet but would still like to, can make an online BACS payment to:

Ashbrook Infant School, Account Number 65114482, Sort code 72 00 04

OR write a cheque made payable to Ashbrook Infant School and send to Katapult, 28 Ashbourne Road, Derby, DE22 3AD


Success of first PechaKucha Night in Derby

Friday, April 1st, 2011


PechaKucha is an idea born in Japan, where creative people get to talk about something that makes them tick. Drawing its name from the Japanese term for the sound of “chit chat”, it rests on a presentation format that is based on a simple idea: 20 images x 20 seconds. It’s a format that makes presentations concise, and keeps things moving at a rapid pace.

Having known for some time that Derby is brimming to the rim with creative talent, and having been to a PechaKucha night before, Katapult MD Dawn decided to find out if this was something that creatives in Derby would go for. Having applied for the permission/the handshake agreement to run PechaKucha nights in Derby with support from Derby’s Creative Industries Network, QUAD and University of Derby, she set about organising the first event with BBC Radio Derby presenter Aleena Naylor and Simon Foote from Simon Foote Architects.


As soon as event details were announced, there was a wealth of interested speakers and followers on Facebook and Twitter. Speakers on the night included :

Emily Howlett | Actress & Writer
Martin Broadhurst | Social Media Fanboy
David Cross | Polymath & Architect
Jonathan Wallis | Museum Manager
Helen Gallimore | Creative Thinker
Pranali Parikh | Urban Designer
Liam Sharpe | British comic book artist, writer and publisher
Bimal Jangra | Teacher & Musican
Ewa Wollinska | Polish Journalist
Barry Thomas | Silver Smith
Jerry Tseng | Architect
Finbar Lillis | Analyst, evaluator and melody maker


The aim of the events are to share ideas, inspirations and insights with other creatives about any topic or theme of interest to you. PechaKucha is a not for profit set up and PK nights are run in 382 cities across the globe with Derby now being one of them. Each event will be organised with an open mind and with the hope to feel bemused, inspired and entertained by the thought provoking presentations. This first event was certainly all of those things and has received a wealth of positive response on the Twitter and Facebook pages after the event.

The first event was a huge success with the space at QUAD filled to its capacity.


A raffle was held to raise money for the Japanese earthquake and tsunami appeal so thanks to everyone who helped raise over £100 on the night.

The next event is on June 30, 2011 7:30 pm – 10:00 pm

If you’re interested in presenting at a PechaKucha Night in Derby please visit the website and submit your details.

You can follow event details on Twitter: @PechaKuchaDerby or Facebook

PechaKucha Night – devised and shared by Klein Dytham architecture

Derby PechaKucha Night is sponsored by CIN, University of Derby and QUAD.

New brand and website for education charity SkillForce

Friday, April 1st, 2011

As an education charity, SkillForce’s vision is that every young person, whatever their background or ability, is given the chance to fulfil their true potential and become a valued member of their community. Combining the skills and experience of former members of the Armed Forces and other uniformed services with an innovative and successful approach to unlocking potential, SkillForce are able to facilitate positive and permanent change in the lives of some of the country’s most disadvantaged young people. In a recent announcement, SkillForce launched ‘The Prince’s Award’ from their Royal Patron, HRH Prince William of Wales.


During the course of the last six months, Katapult have been working closely with education charity SkillForce.  Following appointment to develop the SkillForce brand, Katapult worked closely with the client team to develop a brand framework outlining the charity’s vision, impact, positioning, values and propositions to young people, parents, schools and funders. Katapult also assisted with product development, developing the ‘3C’ construct that forms the basis of the SkillForce curriculum: Community, Character & Contribution. Following creative development, the strategy was executed across a range of communications materials which included the design and build of the SkillForce website.

Katapult have also worked on the development of  an online game and in-classroom learning tool used by SkillForce team leaders ‘Virtual Walk to the Pole’ which runs alongside Walking with the Wounded, the trek to the North Pole by four wounded soldiers who set off on 31st March 2011.


Result! CIM Marketing Diploma qualifications for Rhiannon and Cheryl

Friday, April 1st, 2011


After a year of juggling our roles here at Katapult with the demands of Uni work in the evenings, Cheryl and I have now completed and more importantly passed the CIM’s Professional Diploma in Marketing course at the University of Derby.

The course has complemented our commercial experience with a strong theoretical understanding of marketing along with a broader range of skills to manage projects at Katapult. We explored strategic thinking processes that underpin successful marketing operations, such as customer dynamics, relationship management, budgeting and research methodologies along with the processes behind brand development and product management. In short, the course was great for increasing the depth of our knowledge and giving us a stronger grounding in our everyday roles.

The variety in the Professional Diploma in Marketing course meant that we were able to draw on our own experience to make the learning relevant to us and apply this to our roles here at Katapult. Whilst it requires a lot of additional independent studying to reap the benefits, we would definitely recommend the course to others looking to develop their careers and add further value to their daily roles.

Katapult has made a significant investment in our personal and professional development through financing our CIM studies and supporting us throughout the process. Other employers looking to invest in their team’s growth can apply for financial aid for courses such as this from various funding sources.

Though the course itself and the time demands it placed on us were extremely challenging we had great support from the Katapult team and seeing how it has benefited us has really made all that stress worthwhile!