Archive for October, 2013

EHI Live 2013: Event Preview

Monday, October 28th, 2013

EHI Live 2013

Having developed various marketing solutions for clients in the technology and software sector, I’m heading to the EHI Live event at the NEC next week to find out more about advancements in technology for the healthcare sector.

The two day conference programme features talks from software providers supplying to the NHS, but will be predominantly driven by GP’s and CMIO’s working at various NHS hospitals around the UK. (more…)

Maximising ROI from the Photonex Exhibition

Thursday, October 24th, 2013

Photonex_Thorlabs

I attended the annual two-day Photonex event last week at the Ricoh Arena in Coventry and met a range of exhibitors with varying marketing challenges, one of which included utilising their digital channels to get the most ROI from their event marketing spend.

Photonic manufacturers and social media

I was surprised when researching event exhibitors that there are still many businesses in the photonics technology and manufacturing sector that don’t have social media accounts. Speaking to a couple of marketing managers at the event, there seems to be the view that social media isn’t relevant in this industry. Using the excuse ‘no one in manufacturing uses social media’ is like saying ‘our customers don’t use the internet.’ Your customers aren’t just businesses, they’re individuals making purchasing decisions. If you want those decision makers to find you online and be able to demonstrate your knowledge of the industry, it isn’t too late to start using, and integrating, your digital marketing more effectively.  (more…)

Trade Show Preview: Photonex & Vision UK 2013

Monday, October 14th, 2013

Photonex 2013

Working with some of the UK’s leading manufacturing companies in their fields across photography, technology, aerospace and power amongst others, I’m interested to find out what’s new in the photonics industry at next week’s Photonex, being held at Coventry’s Ricoh Arena.

The exhibition will bring together specialist manufacturing and technology suppliers in the industry and will feature a full conference programme focussing on new research and developments in the sector. (more…)