Archive for the ‘Design’ Category

Prince William in SkillForce charity polo match

Monday, August 5th, 2013

princes award

We were pleased to hear that Prince William’s first public appearance since the birth of baby George was a charity polo match in support of one of our clients SkillForce, of which The Duke of Cambridge is a patron.

SkillForce works in partnership with schools, drawing upon the skills of predominantly ex-Forces personnel, to inspire young people to succeed. We’ve worked with the SkillForce team for the last three years, developing the organisation’s brand framework and ongoing communications materials. Most recently, we created a unique set of bespoke awards for The SkillForce Prince’s Award which was presented by The Duke of Cambridge last year to ten young people in recognition of the contribution they had made to their communities (image above).

Though a worthy cause, we just hope he managed to get those nappies on his way home.

Have a look at the SkillForce website for more information on the work they do with young people.

By Rhiannon Hulse

Katapult rank 12th in The Drum Design 100 client review

Thursday, March 28th, 2013

DrumHeader

Following the publication of The Drum’s Design 100 report for 2013, we were delighted to learn that we rank 12th in the client review.

The list ranks agencies on their performance in The Drum’s client survey which asked clients to provide ratings across six criteria: branding, client service, design, creativity, strategic thinking and value for money. It was interesting to note that independent agencies performed strongly in the review with the publishers going on to suggest that owner management and a concise team can benefit an agency’s offering for clients, in terms of both productivity and service.

Naturally, we’d like to say a big thank you to everyone we work with for your support and particularly to those of you who took the time to provide feedback for the review; there is no better recognition than when it comes directly from the people we work with.

TheDrum100

 

Infographic: 24 months of Syria conflict

Thursday, March 21st, 2013

In response to the deteriorating humanitarian situation in Syria, the Disasters Emergency Committee (DEC) has launched an appeal on Thursday 21 March to help people affected by the conflict. To raise awareness of the situation, Merlin has published an infographic (designed by Katapult) showing the results of 24 months of conflict in the region.

We’re finalists in the 2013 RAR awards!

Tuesday, March 12th, 2013

                       RAR Awards Finalist 2013

The Recommended Agency Register (RAR) has just announced the finalists for the 2013 RAR Awards and we are delighted to be nominated in two categories – TV/Video/Audio Production and Promotional Marketing.

The RAR awards are really important to us as the nominations are decided solely on ratings and testimonials from our clients. As such, we’d like to say a big thank you to everyone we have worked with and especially those who took the time to provide a rating. Watch this space for the results following the awards ceremony which takes place on 18th April in London.

FORMAT International Photography Festival: Launch Night

Friday, March 8th, 2013

Format - Brian Griffin Exhibition

The impressive launch of FORMAT last night brought huge crowds into the city centre, with many people braving the rain at Cathedral Green to watch a sensory performance by Elemental Force at The Silk Mill.

The evening marked the official launch of the exhibitions in various venues across the city including QUAD, Derby Museum and Art Gallery, Déda, St Werburgh’s Chapel, Silk Mill, Artsmith, Banks Mill, Westfield & Artcore, many of which were open for viewing until late last night.

We attended the launch of Brian Griffin’s special commission Still Waters at Derby Museum and Art Gallery. The cinematic series of portraits in the exhibition features business leaders, innovators and entrepreneurs who have influenced the shape of Derby’s cultural, economic and industrial landscape. We were really proud to feature as one of those businesses in the exhibition, amongst some other great leaders from different sectors in the city.

Katapult with Brian Griffin

The team with photographer Brian Griffin

Our MD Dawn was VJing at the after party at the all new FORMAT venue The Chocolate Factory so the team carried on the evening there with a few having their picture taken in the poloroid photo booth.

format

Find out what else is going on at this year’s Format Photography Festival

Have a look below at some of the ‘making-of’ shots from the Brian Griffin Still Waters photoshoot last year:

Brian Griffin Exhibition

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Format Photography Festival

Format Photography Festival

Introducing Martin the Third, our Digital Marketing Manager

Thursday, January 17th, 2013

martin-broadhurst-bw

We’re pleased to welcome another new face into the Katapult fold…Martin Broadhurst, the newest member of our digital team. Sharing the same name as two of the team, this means that a quarter of people who work at Katapult are now called Martin.

Martin joins us as Digital Marketing Manager from a specialist social media marketing company which he co-founded. His role includes implementing inbound marketing campaigns, focussing specifically on content development, driving traffic and converting leads.

Along with his passionate support of Derby County FC, Martin also has an unhealthy obsession with watching mixed martial arts and likes to think he’s a bit of a funny man.

To help you get to know Martin better, we asked him a few questions:

Q: What sort of projects are you most looking forward to getting your teeth into?
A: “Online ones obviously. I’m particularly looking forward to getting some more measurable campaigns up and running.”

Q: Who or what is your digital inspiration?
A: Phil Higgins. Or Google.

Q: If you weren’t so passionate about digital marketing, what else would you want to do?
A: “Fight in a cage. No, I take that back, I’d get my ass handed to me. I’ve always wanted to be a stand up comic actually”

Me: “but you’re not funny enough?”
Martin: “yeah quite simply”

Q: What is the last film you laughed out loud at?
A: “The Candidate with Will Ferrell on the plane on the way back from India. Everyone was asleep and I was guffawing.”

Q: What is your biggest guilty pleasure?
*Sighs, as if there are many, before saying something rude and getting told off.*
A: “Staying up until 5am and watching sweaty men fight in cages” (the fact we all know this already suggests he doesn’t feel that guilty about his guilty pleasure)

Q: What’s your idea of a great night out?
A: “Derby beating Forest, followed by a trip to a real ale pub, some pork based snacks: pork pies, sausage rolls, pork scratchings, piccalilli…” (he continues for a while on the food related theme) “and a group of friends up to 8 in size, an open fire and maybe some whisky – ideally wintery outside – and then a taxi home to watch the Ultimate Fighting Championship (On reminding him that 3 of his answers are now fighting related, he responds “and even then, that’s not quite enough.”)

Q: What in your opinion is the greatest invention of all time?
A: “The microchip. It revolutionised the way everything works.”

Martin has already hit the ground running but if you haven’t been introduced yet and would like to give him a friendly welcome, you can do so at martinb@katapult-studios.com

Rebrands 2012: The good, the bad and the ugly

Tuesday, January 8th, 2013

Rebranding is never a simple task; everyone wants to entice new business whilst retaining their existing customers. The best rebrands can convey an organisation’s redefined proposition and the worst can destroy reputations.

As such, I’ve picked three of my favourite rebrands of the last year and highlighted some that perhaps controversially, i’m not too fond of.

The Best Rebrands of 2012

1. CooperVision

cv_poster

CooperVision, one of the world’s largest contact lens manufacturers, stepped away from cold and literal representations of water to unveil  ‘a refreshing perspective’ as their revised brand promise, using bold watercolours in their marketing materials to convey this. Whilst the whole ‘sight is more than just about seeing’ connotations may seem obvious, they are also effective (and won the organisation a 2012 Rebrand 100 Award).
(more…)

Free Download: Adobe Creative Suite 2

Monday, January 7th, 2013

UPDATE: There appears to be some confusion about whether this is an intentional release by Adobe or not. It seems the download link is not working for some people which suggests this may have been pulled by Adobe.

UPDATE 2: Forbes have confirmed that Adobe are not giving away free copies of CS2. You should only download and use the serial number listed by Adobe if you already have a license to use CS2.

Adobe-Creative-Stuie-2-Free-Download

It seems Adobe are in a giving mood following the holiday season. As of today you can download Creative Suite 2 for PC and Mac which includes Photoshop CS2, Photoshop Elements 4.0/5.0, Creative Suite 2, GoLive CS2, Illustrator CS2, InCopy CS2, InDesign CS2, and more. The only requirement is that you have a registered Adobe account which is free and takes a minute to complete.

This in a 2005 release so there will be some compatibility issues with modern operating systems and some outdated features but this release will be welcomed by many people across the world with older computers.

Download Adobe CS2 now

Myspace Review: Mixing Social Media and music in 2013

Friday, January 4th, 2013

newmyspace_profile

After being frustrated by messy looking profiles on the old Myspace and being bombarded with friend requests by bands I had no interest in, I was sceptical towards the new release.  A combination of nostalgia, intrigue created by the teaser video and the impressive new look/style persuaded me to look into it further.

Sign-up

After receiving my beta invite, I was surprised that I could use my Facebook login in order to sign up. It seems that the new Myspace isn’t trying to take on the social networking Titan that is Facebook, but work alongside it. Its new mission is much clearer: to connect people through music.

As promised by the teaser video, the new Myspace interface is clean and simple; high on visuals, low on clutter, which is a refreshing change of pace compared to other highly evolved and wordy social networking sites.

Social Networking Comparisons

The Myspace stream is a lot like Facebook’s News Feed, with updates from your friends. You can see who has made mixes, what music people are listening to and who is connecting. Connections on the new Myspace are more akin to the follow feature of Twitter rather than the ‘friends’ feature on Facebook and with a heavy focus on visuals, the horizontal scrolling feature makes it feel like a music themed version of Pinterest. The biggest appeal for me is the ability to make playlists which are played in your deck whilst browsing, a lot like Spotify.

newmyspace_stream

Profiles

Unlike its predecessor, with the glittery GIFs plastered over people’s profiles, the new layout boasts a large full screen cover image behind your stream. Something that seems to have made a return from the old Myspace is your chosen top eight connections, and the choice to include a profile song (which thankfully doesn’t play automatically like on the old Myspace).

Improvements

However, with it still being in the beta stages, there are still a lot of improvements to make.
The first of which being the user experience, particularly with regards the search facility which is clunky and difficult to find the exact thing you want. The horizontal scrolling feature also feels like random ‘browsing’, making it difficult to find something you saw before, with a jumble of things in between that you might not be interested in. A filter would be a useful addition to sort this, as would the option to choose what to see from a certain person when connecting to them.

Overall, I can see how the site could be used and who might use it. The new Myspace has repositioned itself in line with what it was predominately used for at its height back in the early noughties – a way of connecting to new music. When the user experience improves, the new Myspace will come into its own.

Go to the new Myspace site and leave your email address to request an invite to trial the beta version of site.

By Martin Stewart

Infographic: Facebook reaches 1 billion monthly active users

Friday, October 5th, 2012

Facebook announced yesterday that the site has now reached 1 billion monthly active users. Have a look at our infographic to find out more about the recently released statistics:

facebook-infographic-v2