Archive for the ‘Design’ Category

In the frame with Brian Griffin

Friday, September 21st, 2012

Brian Griffin Format Photography Festival Commission

Normally used to leading on the creative front, a few of the Katapult team earlier this week became the subjects for a new commission by internationally renowned photographer Brian Griffin.

Brian Griffin, coined “photographer of the decade” by The Guardian, came to take pictures of Dawn and the team for his new commission for the 2013 Format International Photography Festival, launching in March next year.

Brian recently launched “The Road to 2012″ for the National Portrait Gallery, producing portraits of some key figures involved in the bid for London 2012 and responsible for delivering the Olympic Park infrastructure. The project aims to showcase a lasting legacy of the London 2012 Olympics Games.

Being passionate about photography and having been involved with the branding and marketing for Format for the last five years, we were proud to be asked to be part of Brian’s new commission due to be exhibited in Derby next year. After a thoughtful recce around our building, judging lighting conditions and use of space in each room, Brian finally decided on a location for the piece. Without preconceptions of how he would construct the image, Brian’s imagination and eye for detail in instructing us how to move or where to stand demonstrated amazing creative and technical prowess, which wowed us all. We’re looking forward to seeing the chosen image and displaying it here in the building for all to see in the new year.

Unfortunately we can’t release the background to the commission; the project will remain closely under-wraps until further details are released by Format Photography Festival in the press later this year.

NB: There are now only three days left for all photographers, artists, curators and collectives to upload their work to the Format Exposure submissions site; the theme this year being ‘Factory’.

Born Free Pride in the Park Ball

Monday, July 9th, 2012

Born Free Brochure

We had a great time at the 12th Born Free Pride in the Park Ball this weekend, which raised over £20,000 for the Born Free Foundation, a charity which we’re very proud to support.

The event was organised by long-term ambassadors of the charity, Val Hackett and Mike Carey and hosted by Born Free’s founder, Virginia McKenna OBE. We were amongst 200 guests that attended and enjoyed a three course dinner, dancing and a swinging Sinatra tribute act at Pride Park stadium.

We supported the event by designing the evening programmes and MD Dawn Foote donated TWO weekends in her campervan – The Ginger King Camper - raising over £700 for the charity.

Making Magic (and Method) in the Digital Studio

Saturday, June 11th, 2011


We are pleased to announce Katapult are now the official sponsors of the Digital Studio at QUAD, to mark the occasion the Katapult team decided to test out some of the equipment last night when we took part in one of QUAD’s team-building animation workshops.

We started off with an introduction by Darius Powell, QUAD’s Digital Resources and Training Officer, by which point we were all itching to start creating and the ideas began floating around the room.

Within 4 hours we were aiming to come up with a stop-motion animation piece for our Method and Magic values to replace the Flash animation we currently have on our website. After a brainstorming session, storyboard and a bit of a debate along with lots of paper cutting, plasticine moulding, doodles and illustration the Method and Magic finally came together to produce a fun and quirky animation.

Apologies to QUAD for any plasticine clouds or worms we may have left behind!

The animation is currently undergoing a few tweaks from Phil, applying his post production k-motion magic and we expect to have a version on the Katapult site soon.

For more information on the digital and creative courses available in the Katapult Digital Studio please visit QUAD

Courses range from learning Digital SLR Photography, Adobe Photoshop, Adobe Illustrator, Animation, Screenwriting, Film Production, Music Production and Graphic Design. The studio also works on a wide range of education and community projects which can be seen on their blog.


Duck design secrets revealed…

Tuesday, May 31st, 2011

After winning Derby’s Best Dressed Duck Award on Saturday, we thought we would reveal a few design secrets, in the making of our ducks…


Orville the Duck

Above: Green spray paint + some green fluff + fabric glue + a towel for a nappy + a giant safety pin.

Orville the Duck

The end result!

Katapunk, the doodle duck

Katapunk Duck

Above: Some white spray paint + a punky pink mohawk + some black and pink (waterproof) Sub ink illustration pens

Katapunk Duck Design

Katapunk duck being sprayed in the car park – away from cars!

Katapunk the doodle duck

The illustration begins!

half way katapunk



New brand and website for education charity SkillForce

Friday, April 1st, 2011

As an education charity, SkillForce’s vision is that every young person, whatever their background or ability, is given the chance to fulfil their true potential and become a valued member of their community. Combining the skills and experience of former members of the Armed Forces and other uniformed services with an innovative and successful approach to unlocking potential, SkillForce are able to facilitate positive and permanent change in the lives of some of the country’s most disadvantaged young people. In a recent announcement, SkillForce launched ‘The Prince’s Award’ from their Royal Patron, HRH Prince William of Wales.


During the course of the last six months, Katapult have been working closely with education charity SkillForce.  Following appointment to develop the SkillForce brand, Katapult worked closely with the client team to develop a brand framework outlining the charity’s vision, impact, positioning, values and propositions to young people, parents, schools and funders. Katapult also assisted with product development, developing the ‘3C’ construct that forms the basis of the SkillForce curriculum: Community, Character & Contribution. Following creative development, the strategy was executed across a range of communications materials which included the design and build of the SkillForce website.

Katapult have also worked on the development of  an online game and in-classroom learning tool used by SkillForce team leaders ‘Virtual Walk to the Pole’ which runs alongside Walking with the Wounded, the trek to the North Pole by four wounded soldiers who set off on 31st March 2011.


Meet Katapult’s new designer – Martin Stewart

Thursday, March 24th, 2011


We’re pleased to welcome a new face into the Katapult fold…say hello to Martin Stewart, the latest member of our creative team. Known in-house as Martin Junior so as not to confuse him with Senior Designer Martin Enright, ‘MJ’ joins us having graduated last year from Lincoln School of Art and Design with a Graphic Design BA Hons and a BTEC National Diploma in Media Production.

Martin’s accolades include receiving an In-Book nomination for the world renowned D&AD awards and having a piece of his work selected to represent Lincolnshire for World Aids Day with Positive Health Lincolnshire. Martin also comes with experience under his belt having completed a number of agency placements where he worked on briefs for a wide range of clients. To help you get to know Martin a little better, we asked him a few questions:

Q: You were asked to bring in three items that inspire you when you came in for your interview, what did you bring?

A: I brought in a lomography camera because i’m really into photography and particularly the lomography style. I brought in ‘my box of things’ which is just a box filled with random things i’ve found and liked such as little stickers, labels and toys – anything interesting and small enough to fit in the box. I also brought in my Dave Gorman book because i’ve got a bit of a man crush on him! I’ve followed him for a while now, from the drunken bets he used to have with his flatmate which evolved into the show ‘Are you Dave Gorman?’

Q: What sort of projects are you most looking forward to getting your teeth into?

A: I would really like more opportunity to create spreads for brochures, publications and digital projects. I am really interested in typography too so getting the chance to design fonts for clients would be great.

Q: Do you have a favourite piece of design?

A: Not really, I prefer just finding out what new design trends and styles are around so that I can gain inspiration and keep my work fresh.

Q: If you weren’t a designer, what else would you want to do?

A: When I was a kid I wanted to be an IT Technician. Then I went through a phase of really wanting to get into Forensics – before finding out that i’m not that great at science! Now however, I really can’t imagine doing anything that isn’t creative.

Q: What is the last film you laughed out loud at?

A: I watch a lot of daft films and laugh at really silly things. The last time I laughed out loud was at the film ‘The Other Guys’ with Will Ferrell. Not a great film but there’s a really funny quote about a shark.

Q: What is your biggest guilty pleasure?

A: It’s not really a guilty pleasure but it’s quite embarassing – the first album I bought was Aqua (Q:  are you sure you want to admit to this in a public space Martin?)

Q: What was the last gig you went to?

A: It was a Lee Evans comedy gig actually. The last music gig I went to was The Streets.

Q: What in your opinion is the greatest invention of all time?

A: It was actually on Dave Gorman’s show ‘Genius’ where members of the public submit inventions and then the studio audience has to vote whether it’s ‘genius’ or not. One invention was for perforated bread which I really liked (Q: erm, isn’t this the same as ready sliced bread?)

I also applied and was accepted to be on the show with my own invention. It is a coat with a large hidden hood that can be pulled out so you can disguise yourself to look like a giant rubbish bag. I guess you’d use it to avoid people you didn’t want to see. I had to turn down my five minutes of fame though as it was my end of year show at Uni that day.

Katapult: We think Martin makes a much better designer than he does an inventor. We look forward to watching him flourish in his new role – if you would like to give him a friendly welcome, you can do so at

Format International Photography Festival in Derby, Right Here Right Now

Monday, March 21st, 2011


Photography by Graham Lucas Commons ©

This year’s Format International Photography Festival launched at the beginning of March and runs until 3 April, in over 30 venues all over Derby city centre.

The title this year is Right Here, Right Now: Exposures From the Public Realm, the theme being contemporary street photography from all over the world. The line up is stronger and already more popular than ever with contemporary street photographers such as Alex Webb and Polly Braden, Joel Meyerowitz and Bruce Gilden. Many of the photographers will also be hosting talks, conferences and master classes across the city.

The Katapult team attended the opening night which was packed full and had a great buzz which was made even more colourful with the opening speeches from Brian Griffin and Joel Meyerowitz. Thanks was also provided to all those behind the festival and in particular Louise Clements who is the festival’s co-founder and curator. Dawn from Katapult attended the Format conference on the 5th March at QUAD, and said it was great to hear about the various projects and speak to practising street photographers from around the globe, covering subjects from a geo tagging project, social media experiments and the work of individuals such as Bruce Gilden. One of her highlights was hearing from John Maloof and the work of Vivian Maier.


Photography by Graham Lucas Commons ©

For the second time, Katapult have created the Mob FORMAT submissions process – an international mass submission online project in association with Flickr. The website functionality enables photographers to submit their work and pay for their submissions online. The administration of the site enables the FORMAT judges to view submitted entries and shortlist them independently online. The final shortlist will then be judged by a panel of industry experts. The best images will be selected by a high profile jury & special guests and shown in the premium section of the site. Selected images will be exhibited in an evolving exhibition throughout the festival on the BBC Big Screen in Derby Market Place, and on mobile screens around the city.


Alongside the FORMAT11 website and Mob FORMAT submissions portal, Katapult designed the marketing materials for the festival such as banner stands, flyers and posters, roundabout and roadside posters, window vinyls, teardrop flags, press adverts and then produced the VIP launch invites and the official Format Festival guide which featured full event listings and a detailed map featuring the locations of all the Format venues.

So far there have already been well over 8,000 submissions to the Mob FORMAT area of the site from all over the world, a 300%  increase compared to FORMAT09.

The FORMAT team have told us that they are well on target to achieve 100,000 visitors to the festival this year, a 25% increase in the corresponding figure for FORMAT09.

Have a look at the Sky Arts at Format Photography video documentary: Sky Arts at Format Photography


Photography by Graham Lucas Commons ©


It was Derby’s reputation for Photography that played a significant role as to how and why Katapult was formed and is located in the city today; two of Katapult’s founding director’s came  here to study at the University of Derby back in 1998 due its reputation for Photography degrees.

Katapult have been working with FORMAT International Photography Festival since 2007. For FORMAT09 – Photocinema, Katapult worked closely with the FORMAT team to develop the  marketing campaign, festival materials and website. We also did significant development work on MOB FORMAT which integrated flickr with a flash gallery within the site to increase  international engagement and participation in the festival.

Katapult are finalists in the Recommended Agency Awards 2011

Friday, March 18th, 2011


We’re delighted to announce that Katapult are finalists in the 2011 Recommended Agency Register Awards for a second year in a row – in three categories.

The national awards for agencies outside London are unique to the industry; recognising service excellence from marketing companies based solely on ratings by clients.

We are pleased to be nominated based on the ratings of our clients who have chosen to recognise us for the contribution we have made to their businesses; delivering quality work that we are proud of and helping them to achieve a good return on their investment.

Ahead of the awards ceremony in London on 31st March, Katapult have been nominated as finalists in the following categories: Best in Direct Marketing, Best in Video Production and Best in Sales Promotion.

Managing Director Dawn Foote said “Being nominated by our clients is testament to the standard of work we produce and high level of service we provide. We are extremely grateful to all who rated us”

View Katapult’s Recommended Agency Register profile

Junior Graphic Designer opportunity at Katapult

Monday, January 31st, 2011


This is a great opportunity for a Junior Graphic Designer to join a successful Midlands based agency working on projects across branding, marketing, design, digital and motion graphics. You’ll work in a hands on creative environment and will get the opportunity to develop your role through training, learning on the job and drawing on the experience of an established team.


• Individual with strong creative and Mac skills
• Creative flair and an expert eye for layout, typography and colour management
• Eager to learn, has the ambition to improve and develop their role
• Positive, productive & helpful
• Good communicator, particularly when work is ready for feedback/approval/further direction
• Have a high level of attention to detail regarding all aspects of work delivery
• Proficient in Adobe CS5 – Illustrator, Photoshop & Indesign
• Able to work on multiple projects, to high standards and within deadlines
• Able to take briefs and develop through to finished print ready artwork
• Knowledge of repro and print processes (digital and litho)
• Able to deliver interface designs and supporting graphics for digital projects e.g. web development projects, online banners, HTML email campaigns and social media
• Able to pick up partly completed work and finish to a high standard
• Team player who will offer proactive support to the creative & account teams
• Have the confidence and knowledge to explain your research,thinking and creative work

Not essential but nice to haves….

• Any knowledge of XHTML & CSS
• Experience of working within a design studio environment

The role offers a competitive salary dependent on experience. Please send your CV including details of relevant experience, examples of your work and your current salary, marked ‘private and confidential’ to:

Dawn Foote
Managing Director
Katapult Ltd
28 Ashbourne Road
DE22 3AD

No agencies please

Katapult into the New Year

Friday, January 7th, 2011



Happy 2011 to all our clients, suppliers and friends – hope this year is a prosperous one for you all.

Katapult have started the year as we mean to continue it, with the first week including an exciting new pitch, work on the fast approaching Format Festival launching in March, and the next stages of the launch of a new drinks brand – the photo above shows Phil from our video and motion graphic division K-Motion filming in late December for the viral ads.

We’re working on some other great projects at the moment too, including giving our own Katapult website a facelift with some new functionality, info and features.

The year ahead promises to be an interesting one with all things digital growing even more in prominence. We expect to see more interest in digital brand development as client organisations increase their presence and activity in digital channels and need a clear strategy across website, search, social, mobile, apps et al. The challenge is to get all of these working together in complementary fashion to build brand equity at the same time as meeting specific objectives. For example, are HR and Sales presenting the brand consistently to potential employees and prospective customers respectively?

This perhaps presents a window of opportunity for start-ups to build multi-dimensional brands from the ground up and use this agility to steal a march on established, and perhaps less responsive competitors in the digital arena.

We also expect to see the ‘C’ word take centre stage as clients realise the increasing importance of content at the heart of their digital strategy. More will embrace the publisher role of their brand as a key tactic for attracting new customers and creating advocates.

Another ‘C’ that is sure to boost its profile is cloud computing with 2011 providing a better barometer for its impact on capital expenditure and management costs. We’ll see whether the cloud delivers the freedom it promises and whether organisations will make the leap of faith and entrust suppliers with their infrastructure in return for lower costs and greater agility. For marketing folk this could mean less administration, improved access to more up-to-date data and more flexible campaign planning, execution and adjustment. Interesting times ahead…

Anyway, enough of the stargazing for now, we’ll share more of our thinking throughout the year. In the meantime, we’re cracking on with various current brand, marketing, design and digital projects including an online game and viral videos.

Here’s to a healthy and successful 2011.