Archive for the ‘Events’ Category

Customer profiling and brand building at the Advanced Engineering Show

Friday, November 15th, 2013

Advanced Engineering Show Advanced Engineering Show

The biggest and best show for the engineering sector took place this week at the NEC. The Advanced Engineering Show featured exhibitors across a range of high value and interlinked engineering and technology industries – Aero, Composites, Automotive, Auto Electronics and Printable Electronics for Industry.

Many exhibitors serve a broad range of customers with their products and services and speaking to a few, there is still a heavy reliance in the sector on repeat customers, large sales teams and word of mouth to secure future new business. The overriding challenges seemed to be that of understanding specific customer requirements and attracting potential new customers with a very niche product.

The Anochrome Group

Surface coating and finishing specialists, The Anochrome Group, supply many market sectors from structural and automotive, to advanced electronic, aerospace and telecommunications industries. The company is currently using some key inbound marketing principles on their website, offering visitors the opportunity to download seminar presentations and whitepapers in exchange for data.

However, I found that visitors only had to register once on the site to be able to download any of these materials, meaning that you never really know what product or service each potential lead has an interest in. With some great content such as they are already producing, Anochrome could be creating dedicated landing pages for each piece of content, optimising the page to get found by people searching for a problem they can help solve and capturing data with unique forms. They could use their established blog to help leverage this content by placing calls-to-action next to relevant blog posts.

This inbound marketing approach helps nurture the lead from the start of the buying decision making process until they convert into a customer.

OGP UK

Derbyshire based multisensor metrology company OGP UK showcased their multisensor measuring equipment technology at the exhibition, demonstrating how the equipment could solve problems for aerospace, automotive and engineering-led manufacturers.

With their advanced technology, the company has a great opportunity to start producing a number of informative ebooks or how-to-guides to offer their  insights on common problems such as time and cost savings relating to programming and inspection routines for example, educating their potential customers and building trust and credibility in their brand. Content such as this will help OGP get found organically for key phrases that people in the industry are searching for when they have a problem that OGP can help solve.

Customer profiling

It’s easy to forget that people will not always search for your product or service – what if they don’t know the precise solution you offer even exists? What if they’re not yet ready to buy?

By understanding your ideal customer profile, you can better understand what problems they are likely to have which will better inform the type of content you provide them with. Producing content with a specific customer profile in mind, particularly when working across numerous sectors, will help get you found at the research stage of the buyer decision making process and makes sure your company is front of mind when that ideal prospect is looking to purchase.

By Rhiannon Hulse





Inbound Marketing in the Technology Sector

Tuesday, November 12th, 2013

EHI Live and Commontime

Last week I attended EHI Live, a two-day conference and exhibition for the E-Health community. Though many exhibitors in the technology and software sector were solely supplying services to the NHS, there were many others that provide IT solutions to a range of other sectors, helping to make data processing and business systems much more efficient.

I wasn’t surprised to discover that this is a sector already looking at the benefits of inbound marketing and marketing automation to generate leads and drive sales, however, there still seem to be some challenges experienced in the execution of successful lead generation campaigns. (more…)

EHI Live 2013: Event Preview

Monday, October 28th, 2013

EHI Live 2013

Having developed various marketing solutions for clients in the technology and software sector, I’m heading to the EHI Live event at the NEC next week to find out more about advancements in technology for the healthcare sector.

The two day conference programme features talks from software providers supplying to the NHS, but will be predominantly driven by GP’s and CMIO’s working at various NHS hospitals around the UK. (more…)

Maximising ROI from the Photonex Exhibition

Thursday, October 24th, 2013

Photonex_Thorlabs

I attended the annual two-day Photonex event last week at the Ricoh Arena in Coventry and met a range of exhibitors with varying marketing challenges, one of which included utilising their digital channels to get the most ROI from their event marketing spend.

Photonic manufacturers and social media

I was surprised when researching event exhibitors that there are still many businesses in the photonics technology and manufacturing sector that don’t have social media accounts. Speaking to a couple of marketing managers at the event, there seems to be the view that social media isn’t relevant in this industry. Using the excuse ‘no one in manufacturing uses social media’ is like saying ‘our customers don’t use the internet.’ Your customers aren’t just businesses, they’re individuals making purchasing decisions. If you want those decision makers to find you online and be able to demonstrate your knowledge of the industry, it isn’t too late to start using, and integrating, your digital marketing more effectively.  (more…)

Trade Show Preview: Photonex & Vision UK 2013

Monday, October 14th, 2013

Photonex 2013

Working with some of the UK’s leading manufacturing companies in their fields across photography, technology, aerospace and power amongst others, I’m interested to find out what’s new in the photonics industry at next week’s Photonex, being held at Coventry’s Ricoh Arena.

The exhibition will bring together specialist manufacturing and technology suppliers in the industry and will feature a full conference programme focussing on new research and developments in the sector. (more…)

Letting the hand rule the brain: Cultural Connections and Printmaking

Wednesday, July 10th, 2013

IMAG0490

Our latest Cultural Connections event was inspired by this season’s exhibition at QUAD – A Universal Archive: William Kentridge as Printmaker, which meant inviting our guests to try their hand at their own bit of printmaking. This largely resulted in inky hands and pictures of cats (inspired by Kentridge’s ‘Scribble Cat’ below).


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Plumpy’nut challenge: sachets saving lives infographic

Thursday, March 14th, 2013
You may recall that some of the Katapult team recently participated in the Plumpy’nut challenge. As part of this we have created an infographic detailing the results of the campaign to date on behalf of Merlin.

Click here to see the full size image

Plumpy

We’re finalists in the 2013 RAR awards!

Tuesday, March 12th, 2013

                       RAR Awards Finalist 2013

The Recommended Agency Register (RAR) has just announced the finalists for the 2013 RAR Awards and we are delighted to be nominated in two categories – TV/Video/Audio Production and Promotional Marketing.

The RAR awards are really important to us as the nominations are decided solely on ratings and testimonials from our clients. As such, we’d like to say a big thank you to everyone we have worked with and especially those who took the time to provide a rating. Watch this space for the results following the awards ceremony which takes place on 18th April in London.

FORMAT International Photography Festival: Launch Night

Friday, March 8th, 2013

Format - Brian Griffin Exhibition

The impressive launch of FORMAT last night brought huge crowds into the city centre, with many people braving the rain at Cathedral Green to watch a sensory performance by Elemental Force at The Silk Mill.

The evening marked the official launch of the exhibitions in various venues across the city including QUAD, Derby Museum and Art Gallery, Déda, St Werburgh’s Chapel, Silk Mill, Artsmith, Banks Mill, Westfield & Artcore, many of which were open for viewing until late last night.

We attended the launch of Brian Griffin’s special commission Still Waters at Derby Museum and Art Gallery. The cinematic series of portraits in the exhibition features business leaders, innovators and entrepreneurs who have influenced the shape of Derby’s cultural, economic and industrial landscape. We were really proud to feature as one of those businesses in the exhibition, amongst some other great leaders from different sectors in the city.

Katapult with Brian Griffin

The team with photographer Brian Griffin

Our MD Dawn was VJing at the after party at the all new FORMAT venue The Chocolate Factory so the team carried on the evening there with a few having their picture taken in the poloroid photo booth.

format

Find out what else is going on at this year’s Format Photography Festival

Have a look below at some of the ‘making-of’ shots from the Brian Griffin Still Waters photoshoot last year:

Brian Griffin Exhibition

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Format Photography Festival

Format Photography Festival

Introducing Martin the Third, our Digital Marketing Manager

Thursday, January 17th, 2013

martin-broadhurst-bw

We’re pleased to welcome another new face into the Katapult fold…Martin Broadhurst, the newest member of our digital team. Sharing the same name as two of the team, this means that a quarter of people who work at Katapult are now called Martin.

Martin joins us as Digital Marketing Manager from a specialist social media marketing company which he co-founded. His role includes implementing inbound marketing campaigns, focussing specifically on content development, driving traffic and converting leads.

Along with his passionate support of Derby County FC, Martin also has an unhealthy obsession with watching mixed martial arts and likes to think he’s a bit of a funny man.

To help you get to know Martin better, we asked him a few questions:

Q: What sort of projects are you most looking forward to getting your teeth into?
A: “Online ones obviously. I’m particularly looking forward to getting some more measurable campaigns up and running.”

Q: Who or what is your digital inspiration?
A: Phil Higgins. Or Google.

Q: If you weren’t so passionate about digital marketing, what else would you want to do?
A: “Fight in a cage. No, I take that back, I’d get my ass handed to me. I’ve always wanted to be a stand up comic actually”

Me: “but you’re not funny enough?”
Martin: “yeah quite simply”

Q: What is the last film you laughed out loud at?
A: “The Candidate with Will Ferrell on the plane on the way back from India. Everyone was asleep and I was guffawing.”

Q: What is your biggest guilty pleasure?
*Sighs, as if there are many, before saying something rude and getting told off.*
A: “Staying up until 5am and watching sweaty men fight in cages” (the fact we all know this already suggests he doesn’t feel that guilty about his guilty pleasure)

Q: What’s your idea of a great night out?
A: “Derby beating Forest, followed by a trip to a real ale pub, some pork based snacks: pork pies, sausage rolls, pork scratchings, piccalilli…” (he continues for a while on the food related theme) “and a group of friends up to 8 in size, an open fire and maybe some whisky – ideally wintery outside – and then a taxi home to watch the Ultimate Fighting Championship (On reminding him that 3 of his answers are now fighting related, he responds “and even then, that’s not quite enough.”)

Q: What in your opinion is the greatest invention of all time?
A: “The microchip. It revolutionised the way everything works.”

Martin has already hit the ground running but if you haven’t been introduced yet and would like to give him a friendly welcome, you can do so at martinb@katapult-studios.com