Archive for the ‘News’ Category

Customer profiling and brand building at the Advanced Engineering Show

Friday, November 15th, 2013

Advanced Engineering Show Advanced Engineering Show

The biggest and best show for the engineering sector took place this week at the NEC. The Advanced Engineering Show featured exhibitors across a range of high value and interlinked engineering and technology industries – Aero, Composites, Automotive, Auto Electronics and Printable Electronics for Industry.

Many exhibitors serve a broad range of customers with their products and services and speaking to a few, there is still a heavy reliance in the sector on repeat customers, large sales teams and word of mouth to secure future new business. The overriding challenges seemed to be that of understanding specific customer requirements and attracting potential new customers with a very niche product.

The Anochrome Group

Surface coating and finishing specialists, The Anochrome Group, supply many market sectors from structural and automotive, to advanced electronic, aerospace and telecommunications industries. The company is currently using some key inbound marketing principles on their website, offering visitors the opportunity to download seminar presentations and whitepapers in exchange for data.

However, I found that visitors only had to register once on the site to be able to download any of these materials, meaning that you never really know what product or service each potential lead has an interest in. With some great content such as they are already producing, Anochrome could be creating dedicated landing pages for each piece of content, optimising the page to get found by people searching for a problem they can help solve and capturing data with unique forms. They could use their established blog to help leverage this content by placing calls-to-action next to relevant blog posts.

This inbound marketing approach helps nurture the lead from the start of the buying decision making process until they convert into a customer.


Derbyshire based multisensor metrology company OGP UK showcased their multisensor measuring equipment technology at the exhibition, demonstrating how the equipment could solve problems for aerospace, automotive and engineering-led manufacturers.

With their advanced technology, the company has a great opportunity to start producing a number of informative ebooks or how-to-guides to offer their  insights on common problems such as time and cost savings relating to programming and inspection routines for example, educating their potential customers and building trust and credibility in their brand. Content such as this will help OGP get found organically for key phrases that people in the industry are searching for when they have a problem that OGP can help solve.

Customer profiling

It’s easy to forget that people will not always search for your product or service – what if they don’t know the precise solution you offer even exists? What if they’re not yet ready to buy?

By understanding your ideal customer profile, you can better understand what problems they are likely to have which will better inform the type of content you provide them with. Producing content with a specific customer profile in mind, particularly when working across numerous sectors, will help get you found at the research stage of the buyer decision making process and makes sure your company is front of mind when that ideal prospect is looking to purchase.

By Rhiannon Hulse

Getting a Greener Deal

Wednesday, November 6th, 2013


Wishing to further our green credentials and be active participants in the Green Deal, we have opted to have our gas supplied by fully-fledged Green Energy company, Ecotricity.

Kick-starting the global Green Electricity movement back in 1996, founder and CEO Dale Vince had a mission to change the way electricity is made and used in Britain. With 30% of Britain’s carbon emissions coming from standard electricity, the biggest single source, it’s also the single biggest thing we can change.

Ecotricity are dedicated to using alternative sources such as wind and solar to provide more homes and businesses with alternative renewable energy. They already have 18 wind parks and 1 sun park in operation with over 20 more renewable energy parks planned or already being built. Working in partnership with a number of other organisations, they are now looking to develop technology to effectively harness the power of the sea.

In 2010, Ecotricity introduced the concept of Green Gas to Britain. Making their own gas (from food waste) and putting it into the national gas grid, they are also working to establish Green Gasmills as a major energy source for the UK. Until then they promise that all of the green gas that they supply will be ‘Frack Free’.

Take a look how Green Gas works.

The organisation takes the money their customers spend on their bills and invests in building other new sources of green energy. Over the past nine years they have spent £281.02 per customer on building new sources of green electricity.

A green energy company with a great story to tell, Ecotricity seemed a good fit for us and with all the news of the big energy companies hiking up their prices recently, we chose good value AND helping to develop future renewable technologies.

How green is your energy company?

Prince William in SkillForce charity polo match

Monday, August 5th, 2013

princes award

We were pleased to hear that Prince William’s first public appearance since the birth of baby George was a charity polo match in support of one of our clients SkillForce, of which The Duke of Cambridge is a patron.

SkillForce works in partnership with schools, drawing upon the skills of predominantly ex-Forces personnel, to inspire young people to succeed. We’ve worked with the SkillForce team for the last three years, developing the organisation’s brand framework and ongoing communications materials. Most recently, we created a unique set of bespoke awards for The SkillForce Prince’s Award which was presented by The Duke of Cambridge last year to ten young people in recognition of the contribution they had made to their communities (image above).

Though a worthy cause, we just hope he managed to get those nappies on his way home.

Have a look at the SkillForce website for more information on the work they do with young people.

By Rhiannon Hulse

Long live the Ginger King – Katapult’s resident canine

Wednesday, June 19th, 2013

Brad the dog

Bradley, Resident Katapult Canine
? – June 15th 2013 (Exact Age Unknown, estimated between 98 – 122 dog years)

It is with great sadness that we announce the passing of Bradley, resident Katapult canine and part-time Floor Manager.

Brad leaves Dawn, Simon and a loving wider family, his colleagues at Katapult and a legion of fans in mourning following his last stroll into the sunset on Friday.

Plucked from Jerry Green Rescue Centre in December 2003, Brad got his big break at Katapult soon after and never looked back. Adept at head butting legs when hungry, emptying office bins, sleeping under desks and snoring in the middle of meetings, Brad did everything asked of him and more.

Brad in the bin  Brad the dog

His career defining moment at Katapult arrived via a campaign for Visit Lincolnshire in 2006 as the star of a scenic poster shot. Required to steal a pork pie from a picnic table and eat it, Brad was heard to mutter “I was built for this”. Other starring roles followed including the lead in a title sequence for BBC’s Animal Rescue and QUAD’s cinema idents but few, much to Brad’s disappointment, involved eating pork pies.

brad lincolnshire

Brad on Animal Rescue

Disillusioned at a succession of jobs that failed to match his taste for the pie life, Brad stepped back from the limelight and took on a managerial role within the business during the latter stages of his career. There’s no doubt that Brad fulfilled every role with distinction and was that very rare thing in this day and age: a one-company dog that started and finished his career in the same business. Following an offer from Saatchi & Saatchi, including a remuneration package which offered treats beyond his wildest dreams, Brad nonchalantly dismissed the offer out of hand: “The Ginger King’s loyalty knows no bounds. End of.”

Brad in QUAD idents

Brad will be hugely missed by the team, our families, clients, suppliers and everyone who met him. If you’ve got any memories or photos of Brad, Dawn would love to hear and see them – please email

Some of the team share their fondest memories of the Ginger King:

“Bradley aka ‘The Ginger King’ but more importantly my friend, has been part of our lives for what seems like forever.  Since he arrived in our lives over a decade ago he has always been one of the family. We saw him regularly outside of work,  with regular sleepovers, long walks in the park and sludgy dips in Darley Park river. I’m proud to have had him as a friend and even more so to have had the chance for my children to meet and love him as I do.  There isn’t a day goes by without one of my children asking when they can see Brad next.  They even have a favourite cuddly toy named ‘Brad-Rab’ (he’s a rabbit with Bradley’s ginger coat).  He’ll be sadly missed but his memory will live on…what a legend”. Phil Higgins

“No matter how old he got, when it came to food, he was like a greedy teenage boy!” Dan Lewis

“Listening to him snoring away loudly every day brought a calming influence to the studio” Andy Gilmore

“I loved how every time a particular client came in, Brad would remember how he once brought in a treat for him in his suitcase so he’d swap his usual welcome bark for a friendly sniff and follow Chris around until it was revealed whether this time, there might be another treat in there for him.” Rhiannon Hulse

“The sneaky chap would wait until I’d left the room before he stuck his head in the bin or tipped it over looking for some grub that wasn’t part of his healthy eating diet!” Stuart Green

“He didn’t care what people thought about him; he’d let off in meetings and look round as if to blame someone else!” Martin Stewart

“He took his Floor Manager position seriously, making sure he sprawled in all the best places; at the top of the stairs, on your feet, on the sofa in the red room. I really respected him for that.” Martin Enright

“My back-up doorbell – he made sure I knew for sure that there was definitely someone there and wouldn’t let me leave them waiting for long.” Susan Larmour

“I’ll always remember the time he ate my pork steak. The last pork steak from the BBQ. I’d been saving it and he just knocked it off my plate onto the floor and munched it. Crafty Brad.” Martin Broadhurst

“The memories are endless for me and its through these that Brad will live on. Everyone who met Brad knows how special he was. So just want to say RIP Brad. Love you so much, always will. You were one of a kind, a true ‘King’, my best friend & you went just when we thought we were lucky to have been given more time with you. Thank you for being the most amazing companion, all the memories and the unconditional love.  I just need to picture you splashing around in the water, imagine giving you a hug, kissing your head or think of you enjoying a snooze in the sunshine or in front of the fire…..every memory makes me smile. Miss you so much Xxx”  Dawn Foote




Katapult rank 12th in The Drum Design 100 client review

Thursday, March 28th, 2013


Following the publication of The Drum’s Design 100 report for 2013, we were delighted to learn that we rank 12th in the client review.

The list ranks agencies on their performance in The Drum’s client survey which asked clients to provide ratings across six criteria: branding, client service, design, creativity, strategic thinking and value for money. It was interesting to note that independent agencies performed strongly in the review with the publishers going on to suggest that owner management and a concise team can benefit an agency’s offering for clients, in terms of both productivity and service.

Naturally, we’d like to say a big thank you to everyone we work with for your support and particularly to those of you who took the time to provide feedback for the review; there is no better recognition than when it comes directly from the people we work with.



We’re hiring! Vacancy for Account Manager

Tuesday, March 26th, 2013

Katapult are hiring

UPDATE: This position has now been filled. Thank you for your interest.

We’re looking for an Account Manager to join our team to deliver outstanding client service to build existing and new client relationships. You’ll take the account lead with key clients in the leisure & entertainment sector that offers international travel opportunities.

A confident communicator, you’ll be able to manage a wide range of projects to tight deadlines as well as multi-task, schedule and track milestones to ensure that all activity runs smoothly. You’ll be working within a talented team and the role presents plenty of  opportunities for career development.

Account Manager

  • Solid account management experience (Ideally in an agency), especially with regards managing multiple simultaneous projects.
  • An excellent communicator at all levels, in particular informally and able to establish rapport easily with others
  • Adept at taking ownership of clients’ needs and developing them
  • Commercially astute, energetic and positive with experience in new business development and pitches
  • Bright, ambitious, entrepreneurial, likeable, and ready for a challenge

Project management & client service

  • Able to understand client business objectives and advise on the execution of marketing plans that are aligned to their delivery
  • Managing multiple projects and work streams across the marketing mix with a variety of budget levels
  • Day to day management of the project team (Strategy, creative, technical) briefing in design, managing development, liaising with clients, suppliers and delivery partners
  • Managing suppliers/delivery partners (e.g. print, promotional merchandise, signage, POS)
  • Managing development, amends and sign off to ensure that all deliverables meet expectations and is of high quality
  • Advising, influencing and building strong long-term relationships with clients
  • General housekeeping & client service:
    • Maintain job and opportunities reporting, submitting for invoicing
    • Responding to client enquiries promptly

Skills & knowledge

  • A robust understanding of the marketing mix and a good grasp of the digital landscape
  • Keep ahead with industry developments & provide clients/prospects with robust advice and guidance on relevant opportunities

Business development & marketing

  • Proactive in seeking & responding to new business opportunities through clients & contacts
  • Ownership of allocated new business opportunities, managing leads through proposal, negotiation, pitch etc to conversion and delivery
  • Identify add-on work opportunities on existing projects

Katapult are a leading integrated agency with a team of twelve working across Branding, Marketing, Design, Digital and Video Production & Motion Graphics. We are profitable, growing and always looking to raise the bar across our output.

Please think twice before you apply for this position. Yes, we did just say that and we always do whenever we’re hiring. This job isn’t for everyone and so it’s vital that we do everything we can to find someone who fits the bill. Take a good look at our company; if you like what you see and if you see this as a great opportunity rather than just a job then we should probably have a chat.

How to apply

If you’re interested, send us your details including salary requirements and your response to the following:

  • Tell us about some projects you’ve delivered that have made an impact
  • What’s your passion?…what do you do in your spare time and what inspires you to do it?
  • What are your three favourite brands and why?
  • We’re sending you to a media friendly desert island, you can take one film, one album or playlist and your favourite food. Tell us about them
  • Where do you work now? What’s great and what’s not so great?

Apply now


We’re finalists in the 2013 RAR awards!

Tuesday, March 12th, 2013

                       RAR Awards Finalist 2013

The Recommended Agency Register (RAR) has just announced the finalists for the 2013 RAR Awards and we are delighted to be nominated in two categories – TV/Video/Audio Production and Promotional Marketing.

The RAR awards are really important to us as the nominations are decided solely on ratings and testimonials from our clients. As such, we’d like to say a big thank you to everyone we have worked with and especially those who took the time to provide a rating. Watch this space for the results following the awards ceremony which takes place on 18th April in London.

FORMAT International Photography Festival: Launch Night

Friday, March 8th, 2013

Format - Brian Griffin Exhibition

The impressive launch of FORMAT last night brought huge crowds into the city centre, with many people braving the rain at Cathedral Green to watch a sensory performance by Elemental Force at The Silk Mill.

The evening marked the official launch of the exhibitions in various venues across the city including QUAD, Derby Museum and Art Gallery, Déda, St Werburgh’s Chapel, Silk Mill, Artsmith, Banks Mill, Westfield & Artcore, many of which were open for viewing until late last night.

We attended the launch of Brian Griffin’s special commission Still Waters at Derby Museum and Art Gallery. The cinematic series of portraits in the exhibition features business leaders, innovators and entrepreneurs who have influenced the shape of Derby’s cultural, economic and industrial landscape. We were really proud to feature as one of those businesses in the exhibition, amongst some other great leaders from different sectors in the city.

Katapult with Brian Griffin

The team with photographer Brian Griffin

Our MD Dawn was VJing at the after party at the all new FORMAT venue The Chocolate Factory so the team carried on the evening there with a few having their picture taken in the poloroid photo booth.


Find out what else is going on at this year’s Format Photography Festival

Have a look below at some of the ‘making-of’ shots from the Brian Griffin Still Waters photoshoot last year:

Brian Griffin Exhibition


Format Photography Festival

Format Photography Festival

Introducing our newest additions to the team…

Friday, February 8th, 2013

Andy Gilmore b&w  stuart-headshot_square

We’re pleased to welcome two new faces into the growing Katapult team…Andy Gilmore and Stuart Green.

With five years’ agency experience, Andy (left) is our new addition to the creative team. Hailing originally from Northern Ireland, Andy came to study Graphic Design at University of Derby before choosing to stay in the city and make Derby his home – though he is still looking for the perfect pint of Guinness.

Stuart (right) joins us as Digital Project Manager. Having trained as a developer and since become a Project Manager he has the perfect combination of technical and planning skills. Stuart’s a Forest fan, but apparently they’re just as infuriating as DCFC so we imagine there’ll be some joint Monday wallowing with rival Derby County supporter Martin Broadhurst in the coming weeks.

Plumpy’Nutters: Fundraising for health charity Merlin

Tuesday, February 5th, 2013


With a suggestion by our Digital Marketing Manager Martin Broadhurst who became our first Plumpy’Nutter (a fitting description), Dawn and I were persuaded to put our nuts where our mouths are for the day to raise awareness of Plumpy’Nut and secure vital funds for Merlin, an international health charity.

About Plumpy’Nut

Plumpy’Nut comes in 92g sachets and is described as a “peanut-based paste, with sugar, vegetable fat and skimmed milk powder, enriched with vitamins and minerals” and with 500 calories in each sachet, is specifically designed for the treatment of severe acute malnutrition and manufactured by French company, Nutriset. Removing the need for hospitalisation, the sachets can be administered at home, allowing larger numbers to be treated and brought back to health.

The Challenge

For one day we could eat nothing but four 92g sachets of Plumpy’Nut and drink only water. For every £50 raised, Merlin can feed a malnourished child with Plumpy’Nut for 8 weeks and save their life. We had a modest target of £150 and so far we have raised over £185.