Archive for the ‘Projects’ Category

Prince William in SkillForce charity polo match

Monday, August 5th, 2013

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We were pleased to hear that Prince William’s first public appearance since the birth of baby George was a charity polo match in support of one of our clients SkillForce, of which The Duke of Cambridge is a patron.

SkillForce works in partnership with schools, drawing upon the skills of predominantly ex-Forces personnel, to inspire young people to succeed. We’ve worked with the SkillForce team for the last three years, developing the organisation’s brand framework and ongoing communications materials. Most recently, we created a unique set of bespoke awards for The SkillForce Prince’s Award which was presented by The Duke of Cambridge last year to ten young people in recognition of the contribution they had made to their communities (image above).

Though a worthy cause, we just hope he managed to get those nappies on his way home.

Have a look at the SkillForce website for more information on the work they do with young people.

By Rhiannon Hulse

Introducing Martin the Third, our Digital Marketing Manager

Thursday, January 17th, 2013

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We’re pleased to welcome another new face into the Katapult fold…Martin Broadhurst, the newest member of our digital team. Sharing the same name as two of the team, this means that a quarter of people who work at Katapult are now called Martin.

Martin joins us as Digital Marketing Manager from a specialist social media marketing company which he co-founded. His role includes implementing inbound marketing campaigns, focussing specifically on content development, driving traffic and converting leads.

Along with his passionate support of Derby County FC, Martin also has an unhealthy obsession with watching mixed martial arts and likes to think he’s a bit of a funny man.

To help you get to know Martin better, we asked him a few questions:

Q: What sort of projects are you most looking forward to getting your teeth into?
A: “Online ones obviously. I’m particularly looking forward to getting some more measurable campaigns up and running.”

Q: Who or what is your digital inspiration?
A: Phil Higgins. Or Google.

Q: If you weren’t so passionate about digital marketing, what else would you want to do?
A: “Fight in a cage. No, I take that back, I’d get my ass handed to me. I’ve always wanted to be a stand up comic actually”

Me: “but you’re not funny enough?”
Martin: “yeah quite simply”

Q: What is the last film you laughed out loud at?
A: “The Candidate with Will Ferrell on the plane on the way back from India. Everyone was asleep and I was guffawing.”

Q: What is your biggest guilty pleasure?
*Sighs, as if there are many, before saying something rude and getting told off.*
A: “Staying up until 5am and watching sweaty men fight in cages” (the fact we all know this already suggests he doesn’t feel that guilty about his guilty pleasure)

Q: What’s your idea of a great night out?
A: “Derby beating Forest, followed by a trip to a real ale pub, some pork based snacks: pork pies, sausage rolls, pork scratchings, piccalilli…” (he continues for a while on the food related theme) “and a group of friends up to 8 in size, an open fire and maybe some whisky – ideally wintery outside – and then a taxi home to watch the Ultimate Fighting Championship (On reminding him that 3 of his answers are now fighting related, he responds “and even then, that’s not quite enough.”)

Q: What in your opinion is the greatest invention of all time?
A: “The microchip. It revolutionised the way everything works.”

Martin has already hit the ground running but if you haven’t been introduced yet and would like to give him a friendly welcome, you can do so at martinb@katapult-studios.com

Cultural Connections fright night at Calke Abbey

Friday, August 24th, 2012

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What a brilliant summer’s evening and a suitably eerie venue to host another great event for our guests: The Woman in Black summer night’s screening at Calke Abbey.

Having worked with QUAD since 2008, we’ve been hosting Cultural Connections, our joint monthly events for clients, suppliers and partners for over a year now. In addition to last year’s outdoor screening of The King’s Speech at Kedleston Hall, we’ve since hosted some fantastic cultural events for our guests including National Theatre Live screenings, exhibition launches, an Olympic Torch Relay celebration party and various film screenings at QUAD.

Arriving at Calke Abbey at 6pm to entertain guests with Pimms and lemonade and strawberries and cream in the evening sunshine, we watched hundreds of others arrive in the grounds to set up picnics and prepare themselves to be scared – pillows and blankets at the ready! We had also prepared some treat bags with a creepy quote from the film to set the tone for the evening. Some of our guests commented on how original it was to spend an evening of informal networking in such beautiful surroundings.

As a location for outdoor cinema screenings, Calke Abbey is not just expansive and visually impressive, but possibly much under explored as a place of historical interest in the region. Currently in the care of the National Trust, the Grade I listed country house estate has an interesting history dating back to the sixteenth century. Before the National Trust took over the care of the property in the 1980’s, it had remained almost untouched for over 100 years. As such, the crumbling paintwork and overgrown courtyards provided the perfect creepy backdrop for The Woman in Black, sharing much in common with Eel Marsh House from the film (and perhaps it even has a ghost or two?)

As the sun began to go down, Calke Abbey came into its own, creating a chilling atmosphere before the film had even begun. Shadows were cast on the walls of the house by people’s torches and candles, really putting the audience in the mood for the jumpy bits that would follow.

Watching everyone settle on the sloping bank on chairs and blankets with candles and bottles of wine waiting for it to get dark, created a feeling unlike that of being in a cinema. It is hard not to feel part of the action on screen when you are out under the stars, not to mention making a film like The Woman in Black hit even harder with its scary punches – cue lots of screams and shouts from the audience along with people ducking under blankets they had brought along (myself included).

With the outdoor cinema events, QUAD have done such a great job in making the most of the limited summer we have; with outdoor screenings taking place at numerous venues around the county between May and September. However, most importantly I think, the Summer Night’s Film Festival has encouraged people from in and around Derbyshire to venture out into the county and explore some of this country’s most spectacular historic properties; and what better way to showcase Derbyshire’s fantastic heritage than providing the setting for some brilliant cinema?

PechaKucha – local kids take to the global stage

Monday, April 30th, 2012

PechaKucha Night Derby #5

The fifth PechaKucha Night Derby event took a slightly new angle with the event held last week at QUAD.

The 20/20 PechaKucha event format which originates from Japan is traditionally an adults-only night featuring speakers who present entertaining talks about their interests and passions using 20 slides with 20 seconds to talk about each one.

Last week’s PechaKucha night was a first for the Derby event, with youngsters from Portway Junior School in Allestree taking centre stage.

Katapult MD Dawn has been co-organising the PK nights in Derby with Simon Foote, Simon Foote Architects and Aleena Naylor from BBC Radio Derby for just under a year and was approached by Martin Adler, a teacher from Portway with the idea of getting his class of seven and eight year olds involved. Dawn visited Portway earlier in the year to talk to the kids about PechaKucha who were all full of enthusiasm to take part.

The children were encouraged to source all their own images and write their presentations themselves; young Archie (below) even chose to do his fantastic presentation on Kenya vs Derby without any notes or prompts.

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All the children were amazing and very inspirational in terms of their presentation content and the courage it takes to speak in front of so many people – an audience in excess of 60.

Martin Adler said “It has improved the children’s speaking and listening skills and their awareness of presenting for an audience. We are looking at ways of using the same technique to present projects in school. This will give other children a chance to develop their skills and have a go.”

I think we all learned something from their presentations and they have definitely set the standard for future events. Read more on this at This is Derbyshire.

If you would like to take part in the next event on 25th July, please contact the organisers via the form on the Derby PechaKucha web page

New brand and website for education charity SkillForce

Friday, April 1st, 2011

As an education charity, SkillForce’s vision is that every young person, whatever their background or ability, is given the chance to fulfil their true potential and become a valued member of their community. Combining the skills and experience of former members of the Armed Forces and other uniformed services with an innovative and successful approach to unlocking potential, SkillForce are able to facilitate positive and permanent change in the lives of some of the country’s most disadvantaged young people. In a recent announcement, SkillForce launched ‘The Prince’s Award’ from their Royal Patron, HRH Prince William of Wales.

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During the course of the last six months, Katapult have been working closely with education charity SkillForce.  Following appointment to develop the SkillForce brand, Katapult worked closely with the client team to develop a brand framework outlining the charity’s vision, impact, positioning, values and propositions to young people, parents, schools and funders. Katapult also assisted with product development, developing the ‘3C’ construct that forms the basis of the SkillForce curriculum: Community, Character & Contribution. Following creative development, the strategy was executed across a range of communications materials which included the design and build of the SkillForce website.

Katapult have also worked on the development of  an online game and in-classroom learning tool used by SkillForce team leaders ‘Virtual Walk to the Pole’ which runs alongside Walking with the Wounded, the trek to the North Pole by four wounded soldiers who set off on 31st March 2011.

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Format International Photography Festival in Derby, Right Here Right Now

Monday, March 21st, 2011

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Photography by Graham Lucas Commons ©

This year’s Format International Photography Festival launched at the beginning of March and runs until 3 April, in over 30 venues all over Derby city centre.

The title this year is Right Here, Right Now: Exposures From the Public Realm, the theme being contemporary street photography from all over the world. The line up is stronger and already more popular than ever with contemporary street photographers such as Alex Webb and Polly Braden, Joel Meyerowitz and Bruce Gilden. Many of the photographers will also be hosting talks, conferences and master classes across the city.

The Katapult team attended the opening night which was packed full and had a great buzz which was made even more colourful with the opening speeches from Brian Griffin and Joel Meyerowitz. Thanks was also provided to all those behind the festival and in particular Louise Clements who is the festival’s co-founder and curator. Dawn from Katapult attended the Format conference on the 5th March at QUAD, and said it was great to hear about the various projects and speak to practising street photographers from around the globe, covering subjects from a geo tagging project, social media experiments and the work of individuals such as Bruce Gilden. One of her highlights was hearing from John Maloof and the work of Vivian Maier.

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Photography by Graham Lucas Commons ©

For the second time, Katapult have created the Mob FORMAT submissions process – an international mass submission online project in association with Flickr. The website functionality enables photographers to submit their work and pay for their submissions online. The administration of the site enables the FORMAT judges to view submitted entries and shortlist them independently online. The final shortlist will then be judged by a panel of industry experts. The best images will be selected by a high profile jury & special guests and shown in the premium section of the site. Selected images will be exhibited in an evolving exhibition throughout the festival on the BBC Big Screen in Derby Market Place, and on mobile screens around the city.

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Alongside the FORMAT11 website and Mob FORMAT submissions portal, Katapult designed the marketing materials for the festival such as banner stands, flyers and posters, roundabout and roadside posters, window vinyls, teardrop flags, press adverts and then produced the VIP launch invites and the official Format Festival guide which featured full event listings and a detailed map featuring the locations of all the Format venues.

So far there have already been well over 8,000 submissions to the Mob FORMAT area of the site from all over the world, a 300%  increase compared to FORMAT09.

The FORMAT team have told us that they are well on target to achieve 100,000 visitors to the festival this year, a 25% increase in the corresponding figure for FORMAT09.

Have a look at the Sky Arts at Format Photography video documentary: Sky Arts at Format Photography

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Photography by Graham Lucas Commons ©

KATAPULT + FORMAT

It was Derby’s reputation for Photography that played a significant role as to how and why Katapult was formed and is located in the city today; two of Katapult’s founding director’s came  here to study at the University of Derby back in 1998 due its reputation for Photography degrees.

Katapult have been working with FORMAT International Photography Festival since 2007. For FORMAT09 – Photocinema, Katapult worked closely with the FORMAT team to develop the  marketing campaign, festival materials and website. We also did significant development work on MOB FORMAT which integrated flickr with a flash gallery within the site to increase  international engagement and participation in the festival.

Katapult into the New Year

Friday, January 7th, 2011

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Happy 2011 to all our clients, suppliers and friends – hope this year is a prosperous one for you all.

Katapult have started the year as we mean to continue it, with the first week including an exciting new pitch, work on the fast approaching Format Festival launching in March, and the next stages of the launch of a new drinks brand – the photo above shows Phil from our video and motion graphic division K-Motion filming in late December for the viral ads.

We’re working on some other great projects at the moment too, including giving our own Katapult website a facelift with some new functionality, info and features.

The year ahead promises to be an interesting one with all things digital growing even more in prominence. We expect to see more interest in digital brand development as client organisations increase their presence and activity in digital channels and need a clear strategy across website, search, social, mobile, apps et al. The challenge is to get all of these working together in complementary fashion to build brand equity at the same time as meeting specific objectives. For example, are HR and Sales presenting the brand consistently to potential employees and prospective customers respectively?

This perhaps presents a window of opportunity for start-ups to build multi-dimensional brands from the ground up and use this agility to steal a march on established, and perhaps less responsive competitors in the digital arena.

We also expect to see the ‘C’ word take centre stage as clients realise the increasing importance of content at the heart of their digital strategy. More will embrace the publisher role of their brand as a key tactic for attracting new customers and creating advocates.

Another ‘C’ that is sure to boost its profile is cloud computing with 2011 providing a better barometer for its impact on capital expenditure and management costs. We’ll see whether the cloud delivers the freedom it promises and whether organisations will make the leap of faith and entrust suppliers with their infrastructure in return for lower costs and greater agility. For marketing folk this could mean less administration, improved access to more up-to-date data and more flexible campaign planning, execution and adjustment. Interesting times ahead…

Anyway, enough of the stargazing for now, we’ll share more of our thinking throughout the year. In the meantime, we’re cracking on with various current brand, marketing, design and digital projects including an online game and viral videos.

Here’s to a healthy and successful 2011.

Illuminating Derby – Gleam:Festival of Light

Thursday, November 4th, 2010

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The winter nights are drawing in fast but Gleam: Festival of Light will be shining down on some of Derby’s best loved public spaces between 12 November and 20 November.

The world-leading interactive technology collective Seeper will be lighting up key buildings in the Market Place in exciting light and music performances on 12 and 13 November. The launch marks the beginning of a spectacular series of events in the city centre.

The following week will see a range of free interactive light events in the Cathedral Quarter with a Light Trail every evening,  a Lantern Parade, a light garden, ‘Rhythms of the World’ drumming performance, River Fire Display and the Christmas Lights Switch On to include just a few. A range of free workshops are also taking place for families and young people with fire drawing and lantern making, with the art produced becoming part of the festival finale.

Katapult created the Gleam brand which conveys particles of light gradually spreading. The logo represents both the traditional shimmering of fire lanterns combined with new cutting edge light technology and the digital display of light pixellation.

Read the ‘Gleam festival identity designed by Katapult’ article on the Drum website.

Open a Department of Delight in your business and win a year’s supply of Thorntons chocolate!

Wednesday, November 3rd, 2010

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Katapult have designed the new Thorntons for Business ‘Department of Delight’ website, encouraging businesses to open their own department, offering customers and staff specially selected Thorntons chocolates this Christmas.

Decision makers are asked to sign up to receive their very own Department of Delight sign which will show everyone in their company where to come for amazing ideas for rewards and thank yous all hand-picked by Thorntons’ expert Chocolatiers.

Businesses can then submit an image of them with their Department of Delight in action and be displayed in the online gallery.  All photos successfully submitted will be entered into the ‘Photo of the week’ prize draw and a year’s supply of delicious Thorntons chocolate will be awarded to the best photo overall.

To get your Department of Delight sign and for a chance to win a year’s supply of Thorntons chocolates, go to mmm.thorntonsdepartmentofdelight.co.uk

Cycle Derby website now live

Tuesday, October 5th, 2010

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The new and improved Cycle Derby website is now live and we think it looks better than ever.

The site now includes social media integration with sites such as facebook, twitter and youtube,  Cycle Derby TV, many new cycle routes, a journey planner, blog and general improved functionality for its users. Take a look for yourself and get on your bike!

Follow Cycle Derby on twitter