Facebook introduce hashtags #fb #hashtags #justsayin

Finding relevant content on Facebook has historically been a difficult task. The search functionality was a pain and even the introduction of Facebook’s Graph Search hasn’t made finding relevant content much simpler.

This is all going to change though as Facebook has announced it is introducing clickable #hashtags. Yes, that’s right! The largest social network in the world is finally introducing one of the most useful methods of finding content that has been available on almost all the other social networks for what feels like an eternity.

Here’s the full announcement:

Every day, more than 4.75 billion pieces of content are shared on Facebook.* In many cases, these conversations are about brands, products, public figures and local businesses. Today, we launched hashtags as a way for people and businesses to discover and engage in these conversations.

Hashtags are now available to a small percentage of people and Pages on Facebook, and we will roll them out more broadly in the coming weeks.

Here is what marketers need to know:
If you are already using hashtags in an advertising campaign through other channels, you can amplify these campaigns by including your hashtags in Facebook advertising. The same creative best practices on Facebook still apply – compelling copy and photography that is in the brand voice works best.

Any hashtags that you use on other platforms that are connected to your Facebook Page will be automatically clickable and searchable on Facebook.

Like other Facebook marketing tools, hashtags allow you to join and drive the conversations happening about your business. We recommend you search for and view real-time public conversations and test strategies to drive those conversations using hashtags.

Hashtags do not impact your distribution or engagement in News Feed on either desktop or mobile. We recommend you continue to focus on your existing campaigns to drive your most important business objectives.
Hashtags are a first step in surfacing relevant and important public conversations. Over time our goal is to build our additional functionality for marketers including trending hashtags and new insights so that you can better understand how hashtags fit into your overall Facebook advertising strategies and drive your business objectives.

*Facebook internal data, May 2013.

Introducing Hashtags on Facebook, Facebook Studio

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