Infographic: Powerful social calls-to-action to increase engagement

When you want someone to do something, the best thing to do is ask. This has long been the case and it is just as true in marketing as it is for children with messy bedrooms. Dan Zarella, HubSpot’s social media scientist in residence, recently carried out some research seeing just how much influence calls-to-action had on content engagement. The results were quite surprising.









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