A Business Development Manager’s Guide to Exhibitions & Trade Shows
July 26th, 2013
As all Business Development Managers know, the best way to connect with your leads and ultimately win new business is through meeting actual people in the flesh. But getting that first meeting to understand challenges faced by a lead and how you might be able to help them is notoriously difficult to secure, particularly if you’re selling a service that you don’t yet know if they need.
The exhibition or trade show can be the ideal place to put real faces to the names you have in your CRM and connect with them on a human level. Though there are numerous strands to an effective lead generation strategy, exhibitions and trade shows can be part of this and can be essential in strengthening new relationships. Read the rest of this entry »
Posted By: rhiannon
Four startlingly obvious ways to segment your B2B email marketing lists
July 22nd, 2013
Consider this: The reason why 40% of email subscribers mark email as spam is not because they did not know who sent it, but because what was sent was irrelevant to their needs.
With such high levels of email being marked as spam the need for well segmented email marketing lists is clear. In order to get the attention of your recipients you will need to give them something relevant to their personal situation, goals or challenges. After all, when you have put so much effort in to building your email marketing database through inbound marketing, it would be a shame to then be marked as spam and blocked. Read the rest of this entry »
Posted By: Martin Broadhurst
Why buying email lists destroys B2B marketing campaigns
July 15th, 2013
When it comes to B2B digital marketing there tends to be one channel that most people will agree works and that is email. Forget social media, trade shows or print advertising; email is said to be the most effective marketing channel according to 59% of B2B marketers (Source: BtoB Magazine).
Alienate your recipients
Have you ever received junk mail from a company who personalised the envelope with a message about how you were pre-approved for a loan or credit card? Maybe it had a free pen inside. You may have even willingly took the pen and used it happily for many years, writing letters to loved ones, completing crosswords and signing cheques to UPVC double glazing companies. Read the rest of this entry »
Posted By: Martin Broadhurst
Letting the hand rule the brain: Cultural Connections and Printmaking
July 10th, 2013
Our latest Cultural Connections event was inspired by this season’s exhibition at QUAD – A Universal Archive: William Kentridge as Printmaker, which meant inviting our guests to try their hand at their own bit of printmaking. This largely resulted in inky hands and pictures of cats (inspired by Kentridge’s ‘Scribble Cat’ below).
Posted By: rhiannon
Ten videos to guide your SEO strategy
July 8th, 2013
One topic that is frequently rearing its head in digital marketing is, of course, search engine optimisation (SEO). Everyone wants to be on the first page of Google yet the processes involved in achieving that are still a thing of mystery for many. Here are ten videos that will give you the knowledge you need to kick start a successful SEO strategy.
Bookmark this page for future reference!
1. What is search engine optimisation?
Posted By: Martin Broadhurst
Infographic: Powerful social calls-to-action to increase engagement
July 5th, 2013
When you want someone to do something, the best thing to do is ask. This has long been the case and it is just as true in marketing as it is for children with messy bedrooms. Dan Zarella, HubSpot’s social media scientist in residence, recently carried out some research seeing just how much influence calls-to-action had on content engagement. The results were quite surprising.
Posted By: Martin Broadhurst
“Has anyone got a spare pair of trousers?”…Company wide emails in pictures
July 2nd, 2013
Offices can be bizarre places at times. From ridiculous passive aggressive notices to the water cooler gossip, the office provides an endless stream of material for astute observational comedians or comic strip writers (I’m looking at you, Scott Adams).
A new source of office based mirth comes from the All Staff, All Day Tumblr which sets real company wide emails against an image. You can see some of the best posts below.
Check out the full blog over on http://www.allstaffallday.tumblr.com/
Posted By: Martin Broadhurst