Posts Tagged ‘authenticity’

Authenticity still matters in B2B social media marketing

Wednesday, May 22nd, 2013

When it comes to business use of social media there are two types of players: organisations and individuals. Organisations and individuals should both approach social media as authentically as possible. While I’m aware the word “authenticity” has been thrown around a great deal by social media experts, almost to the point where it has lost all meaning, the truth is authenticity matters. (more…)