Posts Tagged ‘business development’

A Business Development Manager’s Guide to Exhibitions & Trade Shows

Friday, July 26th, 2013

Trade Show, Exhibition

As all Business Development Managers know, the best way to connect with your leads and ultimately win new business is through meeting actual people in the flesh. But getting that first meeting to understand challenges faced by a lead and how you might be able to help them is notoriously difficult to secure, particularly if you’re selling a service that you don’t yet know if they need.

The exhibition or trade show can be the ideal place to put real faces to the names you have in your CRM and connect with them on a human level. Though there are numerous strands to an effective lead generation strategy, exhibitions and trade shows can be part of this and can be essential in strengthening new relationships. (more…)