Posts Tagged ‘creative agency derby’

Success of first PechaKucha Night in Derby

Friday, April 1st, 2011

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PechaKucha is an idea born in Japan, where creative people get to talk about something that makes them tick. Drawing its name from the Japanese term for the sound of “chit chat”, it rests on a presentation format that is based on a simple idea: 20 images x 20 seconds. It’s a format that makes presentations concise, and keeps things moving at a rapid pace.

Having known for some time that Derby is brimming to the rim with creative talent, and having been to a PechaKucha night before, Katapult MD Dawn decided to find out if this was something that creatives in Derby would go for. Having applied for the permission/the handshake agreement to run PechaKucha nights in Derby with support from Derby’s Creative Industries Network, QUAD and University of Derby, she set about organising the first event with BBC Radio Derby presenter Aleena Naylor and Simon Foote from Simon Foote Architects.

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As soon as event details were announced, there was a wealth of interested speakers and followers on Facebook and Twitter. Speakers on the night included :

Emily Howlett | Actress & Writer
Martin Broadhurst | Social Media Fanboy
David Cross | Polymath & Architect
Jonathan Wallis | Museum Manager
Helen Gallimore | Creative Thinker
Pranali Parikh | Urban Designer
Liam Sharpe | British comic book artist, writer and publisher
Bimal Jangra | Teacher & Musican
Ewa Wollinska | Polish Journalist
Barry Thomas | Silver Smith
Jerry Tseng | Architect
Finbar Lillis | Analyst, evaluator and melody maker

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The aim of the events are to share ideas, inspirations and insights with other creatives about any topic or theme of interest to you. PechaKucha is a not for profit set up and PK nights are run in 382 cities across the globe with Derby now being one of them. Each event will be organised with an open mind and with the hope to feel bemused, inspired and entertained by the thought provoking presentations. This first event was certainly all of those things and has received a wealth of positive response on the Twitter and Facebook pages after the event.

The first event was a huge success with the space at QUAD filled to its capacity.

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A raffle was held to raise money for the Japanese earthquake and tsunami appeal so thanks to everyone who helped raise over £100 on the night.

The next event is on June 30, 2011 7:30 pm – 10:00 pm

If you’re interested in presenting at a PechaKucha Night in Derby please visit the website and submit your details.

You can follow event details on Twitter: @PechaKuchaDerby or Facebook

PechaKucha Night – devised and shared by Klein Dytham architecture

Derby PechaKucha Night is sponsored by CIN, University of Derby and QUAD.

Katapult Nativity Play

Thursday, December 23rd, 2010

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For those of you that missed the live performance of the Katapult nativity play last week, here is a photo taken by Dawn’s dad who was a little bemused but very proud of his little angel!

Have a look at our Christmas newsletter for a few festive updates from KHQ including the chance to WIN a hamper of Thorntons chocolate worth £120!

Find out more about our Christmas campaign that’s driving sales for Thorntons for Business as well as details on Dora’s Library, a charity project we are supporting that is very close to our heart. There’s also an invitation to join us next week to watch ‘It’s A Wonderful Life’ at Derby QUAD….Merry Christmas from Katapult.

Influenced by new documentary

Wednesday, November 17th, 2010

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I’ve just seen the short film ‘Influencers’ and have recommended it to the rest of the Katapult team. It provides a valuable insight on how influential individuals can be to the world around them and the nature of fast moving trends within popular culture.

The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach. Written and directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today’s pop culture. Influencers belongs to the new generation of short films, webdocs, which combine the documentary style and the online experience.”

Released as both a web video and an iPad app, the film features leading ‘influencers’ in both the media and the virtual world.

The trailer tells us that “An influencer is someone who has a different way of thinking and a different way of expressing themselves.” They are typically early adopters who embrace all forms of culture, people who others listen to and respect, who have the ability to recognise what the next best thing is and popularise it, people who can take an unknown idea and send it mainstream. A few people in the film give Jay Z as an example, claiming he is an influencer over culture, communities, kids and his peers, from the clothes he wears, to his attitude and music. But influence is totally subjective, in terms of what you like and how much you choose to be influenced by it.

This creates a separate, equally interesting discussion about the concept of unique vision. By looking at the success of influencers, we see inspiring individuals with many similar traits – innovation, creativity, vision and risk-taking – who have changed the face of popular culture. However, what about the people who share these traits but haven’t had the same success? Doesn’t being in the right place at the right time and ultimately luck,  play the biggest role in the uptake of popular trends? Only those consuming the product, music, entertainment that is being advertised can really make the trend contagious and no ‘influencer’ however visionary can foresee or predict that.

In addition to this is the fact that there are so many people who are early adopters of trends and then immediately turn their back when the trend takes off. Similarly there are those that take up something for the ‘cool factor’ which the film also discusses. This highlights the fickle nature of trends in many ways. One of the film’s subjects even suggested that ‘cool’ is what you do at home, on your own when you’re not trying to impress. Should this term ‘cool’ even be used anymore in the creative industry? Isn’t the very word outdated?

Deirdre Maloney from BPMW agency mentions that her business partners inspire her, but the film mentions little about the ideas generation process that agencies go through together to analyse and debate concepts. The notion that it is the creativity of individuals that is significant is quite disappointing. Sky Gellatly, however, director of strategy for Epiphany says “when you get to a certain place, if someone has helped you get to where you are, you must help identify younger talent and be the mentor for somebody else”.

The co-CEO of Cornerstone explains what we all know, that influence is all relative to what you like and who you look at; “what i’m infuenced by is incredibly different to what you’re influenced by”. For example, i’m not a big fan of Jay Z but I really like the soundtrack to this film!

Make your own judgement on the 15 minute film by watching it