Posts Tagged ‘cycle derby’

Cycle Blackpool website is now live

Thursday, May 20th, 2010


The Cycle Blackpool website is now live.

Like existing client Cycle Derby, Cycle Blackpool is also a ‘cycling demonstration town’ funded by Cycling England, each town has slightly differing priorties but they are all tasked with encouraging take-up of cycling and improving cycling infrastucture.

We have worked closely with the team at Cycle Blackpool in the design and build of the new Cycle Blackpool site which includes the latest news and events, routes and cycling clubs in the region, social media, a blog and a forum. Katapult are currently in the process of adding more features to the site including a cycle route logging system using Google Maps and a ‘cycle to work’ challenge which allows companies to set goals & log trips.

We are working on a number of other cycling projects at the moment: a recent pitch win to work on the Tour of Britain South West Stages and a Cycle to School Challenge with Cycle Derby.

See more of our Katapult digital projects

Quicker, Cheaper & Brighter by Bike

Friday, March 19th, 2010

Following on from the photoshoot last week, the spring outdoor media campaign posters for Cycle Derby are now complete after being beautifully crafted and illustrated by the design team here at Katapult – let us know what you think.

Huge thank you to Chris, Henrietta and Dan for being the ‘cyclists’ of the campaign – you may well spot them with big fat smiles on their faces whilst cycling in & around the city.




Cycle Derby host Cycling England event

Wednesday, October 21st, 2009

cycle derby logo

More than 100 delegates from around England attended the first Cycling England National Conference on 6th October – with many arriving on bikes.

The two-day event, organised by Cycle Derby whist hosted the 18 cycling demonstration towns which  include Exeter, Brighton and Shrewsbury, giving them all the chance to share ideas and best practice.

Mark Smith, co-ordinator at Cycle Derby said: “Cycle Derby is quite unique in that we base everything we do around working with children and young people. Everything is about enthusiasm, about motivating people.”

One of the main objectives for Cycle Derby was to quadruple the number of Derby schoolchildren cycling to school by 2011, so far the number has risen from less than 1% in 2006 to 3.5% this year so we are well on track. The event also gave Cycle Derby a chance to highlight other key successes such as:

7/10 people in the city have heard of Cycle Derby, giving it high score of brand recognition*
National Bike Week & Bike to School being the most recognised campaigns*
Over half a million visits to the Cycle Derby Website
* Derby Pointer Citizens’ Panel, July 2009 Survey Report

Quotes were also shared  from local schools who have been working with Cycle Derby over the last few years:

“Regular promotion of cycle to School” weeks have helped to keep the concept and benefits of cycling to school high profile”..
Jackie Drake, Headteacher, Chellaston Junior School

“Cycle Derby is the best initiative we have come across in years”.
Clare Morgan, Headteacher, Meadow Farm Primary

“Teaching children how to confidently ride on the road is one of life’s most important lessons and gives children their first sense of freedom”.
Paul McCormack, Cycle Derby  Trainer

Katapult have been working with Cycle Derby for the past 3 years, creating the brand, marketing strategy, the website, exhibition/event materials,  all promotional materials and marketing campaigns and even created the mascots Shift and Sprocket.


Bike Back to School Campaign

Thursday, August 27th, 2009

bike back to school

The Cycle Derby ‘Bike Back to School’ campaign has just gone live around Derby city centre. Katapult have designed the campaign which includes a range of outdoor media across the city as well POS in supermarkets, leisure centres and activity with Derby County Football Club. The awareness campaign highlights the benefits of cycling to school as an alternative to bus or car. Find out more by visiting the Cycle Derby website.

Big Cycle Weekend

Tuesday, July 14th, 2009

The weather didn’t let us down this weekend at the Big Cycle Weekend which promised to be the biggest and best festival of cycling Derby has ever seen. Katapult have worked with Cycle Derby over the last three years with the objective of increasing the number of children cycling to school, which has quadrupled since the start of the campaign.

Derby County manager Nigel Clough and Rammie were there on Sunday morning to open the fourth annual 5 Parks Ride in aid of Macmillan Cancer Support by riding an honorary lap with the first group of riders. The 5 Parks Ride was fully booked with 175 people signed up to take part.

There were loads of activities with a whole host of free, exciting games and entertainment for all the family to enjoy; including bike polo, Bling Ur Bike, a kids comedy show, a Cycle Magic tryout and a BMX Zone.

There were also rickshaw rides around the park courtesy of Derby Rickshaws; Bikeability Level One training, Scootability sessions, maintenance classes and a chance to meet the cycling super heroes Shift and Sprocket.

Ruth with Shift

The flatland BMX and trials displays by Inertia BMX display team including Keelan Phillips the current world number one flatland BMX champion pulled in a large crowd and Dawn Foote our Managing Director got roped into taking part in one of the displays.

Dawn with Inertia

Dawn with InertiaPhotos courtesy of

There will be fantastic prizes for the best blinged bike, exclusive Cycle Derby medals to be won at the Go Ride Games plus the Big Cycle Weekend Challenge competition to win an amazing selection of bike goodies thanks to Derby based Moore Large.

The raffle alone raised over £400 for Macmillan Cancer Support, with prizes including a Haro Intro Lite BMX worth £329.95 and signed Derby County football shirts.

See more Big Cycle Weekend pictures on flickr.

See the motion graphics created to promote ‘The Big Cycle’ weekend, produced by K-Motion the motion graphics division of Katapult.

Derby County vs Charlton with Cycle Derby

Monday, April 27th, 2009


Dan and I had a great time on Saturday at the last Derby County home game of the season. We were invited to a meal at Pride Park followed by the match by Mark Smith from Cycle Derby in recognition of our contribution to the club over the last three years. We have seen Cycle Derby and Derby BMX grow in popularity after being involved in numerous campaigns, web work and family events that have pushed the visibility of the organisation, and were pleased to celebrate this with Mark and Lauren from the club.

The afternoon began with a meal and drinks and then a rather poor show from the Rams – though we got the goal we needed, so the rest of the day was spent celebrating.

BMX Nationals Event a huge success

Monday, April 13th, 2009


Image by Richard Robotham

Cycle Derby hosted the BMX Nationals event on Saturday 11th and Sunday 12th April and it was a huge success, Katapult designed all the advertising materials which consisted of posters and postcards, t-shirts and hoodies.

The event was covered on BBC television and radio and by the local Derby Evening Telegraph. All of the coverage was incredibly positive and reflected the amazingly hard work put in not only by Cycle Derby staff but also by the mums and dads from the club who spent 16 hour days ensuring everyone had a great time.

Kelvin Batey, British number one and Olympic qualifier said “this is the best BMX event I have ever been to, the crowds are amazing.”

Uncle Buck, a legend in the BMX world and compere at all the major events said “I haven’t seen crowds like this since the 80′s, this is what BMX really needs”.

Mark Smith from Cycle Derby said “I personally was very proud to be part of such a spectacular event. In total we had over 480 riders taking part; head counts and car parking suggested over 6000 people watched over the 2 days. So many people came up to me asking for more information on not only BMX but other cycling activities as well. What was even better was they were all families looking to cycle together. In my humble opinion events like this are vital in supporting the promotion of cycling.”

Motion Graphics by Katapult