Posts Tagged ‘Design’

20 great design tips for high impact calls-to-action by HubSpot

Friday, June 28th, 2013

If you want to convert website visitors in to leads you have to grab their attention. Ask yourself when was the last time you tested your conversion process? If you haven’t tested your calls-to-action, maybe now is the time to do so.

Calls-to-action are the high impact graphics that will deliver a message so compelling that your visitors cannot resist the temptation to click in order to learn more. That’s the theory. In practice, getting the design right requires an attention to detail to ensure all the variables are aligned: from the size and style to the tone of voice, there are many variables that can make or break the click-through rate of a CTA. (more…)

Infographic: 24 months of Syria conflict

Thursday, March 21st, 2013

In response to the deteriorating humanitarian situation in Syria, the Disasters Emergency Committee (DEC) has launched an appeal on Thursday 21 March to help people affected by the conflict. To raise awareness of the situation, Merlin has published an infographic (designed by Katapult) showing the results of 24 months of conflict in the region.

Plumpy’nut challenge: sachets saving lives infographic

Thursday, March 14th, 2013
You may recall that some of the Katapult team recently participated in the Plumpy’nut challenge. As part of this we have created an infographic detailing the results of the campaign to date on behalf of Merlin.

Click here to see the full size image

Plumpy

Free Download: Adobe Creative Suite 2

Monday, January 7th, 2013

UPDATE: There appears to be some confusion about whether this is an intentional release by Adobe or not. It seems the download link is not working for some people which suggests this may have been pulled by Adobe.

UPDATE 2: Forbes have confirmed that Adobe are not giving away free copies of CS2. You should only download and use the serial number listed by Adobe if you already have a license to use CS2.

Adobe-Creative-Stuie-2-Free-Download

It seems Adobe are in a giving mood following the holiday season. As of today you can download Creative Suite 2 for PC and Mac which includes Photoshop CS2, Photoshop Elements 4.0/5.0, Creative Suite 2, GoLive CS2, Illustrator CS2, InCopy CS2, InDesign CS2, and more. The only requirement is that you have a registered Adobe account which is free and takes a minute to complete.

This in a 2005 release so there will be some compatibility issues with modern operating systems and some outdated features but this release will be welcomed by many people across the world with older computers.

Download Adobe CS2 now

Fancy a Brew? My Work Experience Week by Jess Christie

Friday, July 13th, 2012

Jess on work experience with brand flakes

I knew that my work experience was going to be very different from the normal school week, but I feel particularly lucky to have done my placement at Katapult. As well as being a lovely working environment, it has been a great place for me to learn more about the world of marketing and design. This week at Katapult has been such an interesting experience and has helped me practice my communication skills – as well as making brews!

I came at a great time as during the week, the team have been working on a TV advert which meant I got to see the behind-the-scenes process. This wasn’t easy and it showed me just how much goes into projects to make sure that the finished product is of a high quality.

This week I have tagged along to many visits with the team; for example on Monday I went to a recording studio to watch the voice-over being recorded for the advert – I now know the script off by heart! Another trip was to an editing studio where I watched the final production stages of the advert. I learnt that to be a video editor you have to be very patient as everything has to be down to the second and perfect…probably not the right job for me!

During my week at Katapult I observed that all members of the team have great communication skills, which is unsurprising when they are always meeting and working with new clients. The Katapult team have really helped boost my confidence when talking to new people.

I would like to say a massive thank you to everyone at Katapult for being so welcoming. It’s been a great experience and so interesting! I would definitely recommend contacting Katapult if you were ever in need of a marketing agency.

Expect the Unexpected – PechKucha Night Derby #4

Tuesday, January 24th, 2012

PechaKucha Night Derby #4

After three fantastic events, PechaKucha Night Derby has gained an impressive following of those who hunger to hear all things inspiring . PechaKucha Night Derby#4 on Thursday 26th January promises a line up of speakers as entertaining and inspiring as those who went before them.

PechaKucha Night Derby #4 lineup:

# Peter Gibbon – Cuba 50 Years On
# Ben Spiller – Challenging Perceived Barriers, Meeting in the Middle and Finding Common Ground
# Keith Jeffrey – Noir
# Chris Wakeman – What Would Olaf Mellberg Do?
# Simon Foote – Chapter 28
# Adam Russell – Self Organising Word Soup
# Clare Foye – What’s Love Got to Do With It? (Using Statistics to Explore the Abstract World)

Due to the popularity of the event it would be best to arrive early to avoid disappointment, as entrance is on a first come first served basis.

PechaKucha Night Derby #4 will be held in the Box at QUAD at 7.30pm on Thursday 26th January. Entry is £3 or free with a valid student card.

Have a look at the pictures taken of the enthusiastic presentations from PechaKucha Night Derby #3 to see what you can expect.

Also see the Pecha Kucha Derby page http://www.pecha-kucha.org/night/derby/

Katapult get festive with seasonal e-cards

Tuesday, December 22nd, 2009

katapult christmas e-card

We have just sent out our 2009 Katapult Christmas e-card, which features some exclusive footage from the elves workshop.

This year Katapult led a partnership to create a Christmas Playground in Derby’s market place. The six giant wooden toys were created by ‘a very special elf’ local wood sculptor Andrew Frost, which will be relocated to Royal Derby Hospital children’s ward in the new year.

A huge thankyou to all the partners involved in the Christmas Playground project and also to Doug Smith for his poem reading talent and to the Cathedral Quarter Hotel for use of their secret elves room.

This year we have made a donation to the Lewis Mighty Fund.

And because Katapult love Christmas so much, we were asked to produce more festive e-cards for clients, such as University of Derby and QUAD.

We would like to wish everyone a very Merry Christmas and a magical 2010.

university of derby christmas e-card

QUAD christmas e-card

Christmas Playground now open for all!

Wednesday, December 9th, 2009

Wooden Car - Toyota

The Christmas Playground was officially launched last night to the partners (santas helpers) and everybody who was involved with the project (elves), and most importantly to a large and very excited group of children!

At a VIP event in the BOX at QUAD, with mulled wine for the grown-ups and candy canes for the kids, Katapult’s Dawn (dressed as an elf) thanked everyone for their contribution. The video of Andrew Frost sculpting the toys was shown for the first time, and will now be repeated regularly on the BBC Big Screen throughout the duration of the Christmas Playground and can be viewed here http://www.christmasplayground.co.uk/elves-workshop

Everyone was then led outside to the Market Place where the sculptures were unveiled one by one by the partners. One of the first children to play on them, Scarlett Roe,10, of Allestree said: “they’re really brilliant. It’s clear a lot of work has gone into them…And young children can play on them with older children while adults will like how they look.”

The children continued to play on the toys until they were dragged off home for tea which is the way we hope it will continue to be!

For more information please see the press release: www.thisisderbyshire.co.uk/news

You can check out the pictures from last night on the Christmas Playground Flickr account

www.christmasplayground.co.uk

Continental Drift

Wednesday, July 1st, 2009
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Hello from Berlin. I’ve been asked by Katapult to bring some international flavour to their blogging, from the city at the centre of Europe and the fringes of mainstream creative activity.

But first, the backstory:

For six years I was Katapult’s senior designer and one of the founding directors, until in December 2007 I left the business, Derby, the East Midlands, England and everything else comfortably familiar behind. 2008 was my year of wandering, when I travelled by train, bus, jeep and anything else on wheels from Europe through the middle east to India and China, returning west through Siberia and Russia. The only plane I used took me from Mumbai to Hong Kong, so my online journal was called Uberlandt. This journey is covered better by that journal, so I won’t go over it again here, other than to explain that on my way home from Moscow late in December I stopped in Berlin for a few days.

Throughout the trip I’d had half an eye looking out for places that might have some relocation potential. At various stages along the way, I’d thought ‘I’ll return here and make a life’. Granada, Istanbul, Delhi, Mumbai and Beijing all made a credible case for a long term relocation, whether for tapas and winding streets, vitality and creativity, or cultural and political collision.

Berlin, which I’d stopped in right at the start of the trip for the film festival in February, was my last port of call. I’d made contacts with various Berlin-linked people as I’d travelled, met a few for coffee, beer or soup, and was snared by the feeling of tangible possibility.

My ability with German goes no further than a low GCSE exam grade but is improving slowly, my network is slightly thin at the moment but grows slightly all the time, and the work is starting to dribble in. A profile article on Hort, the design group modelled along kindergarten principles will be in this month’s Grafik magazine, an event I’m helping to set up on international brand reputation happens this Thursday, and given a favourable wind I’ll travel to Amsterdam the following week to talk about graphics for a conference presentation in Palo Alto, California. Although I don’t think I’ll get to travel to the states myself, unfortunately.

I will be continuing my cotribution to the blog so keep an eye on it for my musings on design, creative enterprise and life in the heart of the continent.

Public Sector Procurement

Monday, June 8th, 2009

The Design Business Association and the Associated Parliamentary Group on Design and Innovation met on 13 May to discuss and develop a brief for a series of inquiries this summer into the government procurement of design. This will then be published in a report aimed to improve the current procurement process.

Not only are many PQQ tenders very time consuming – filling in the same details numerous times – but are they really the best way of gaining new business?

Considering many public sector tenders are based on long term contracts, implying a great deal of commitment from an agency, it is not unreasonable to expect a fair and thorough process. But surely, the relationships built with clients are equally important? You can’t underestimate the importance of gauging the chemistry fit when you meet face to face with a potential customer/supplier. You show them your work and you both assess whether you can work together in both a practical sense and, just as importantly, a creative sense. Therefore the current standardised public sector procurement process seems a little stiff; less about innovation and creativity and more about security and longevity. Read others views at The Circular.
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