Posts Tagged ‘devon county council’

Katapult at The Tour of Britain 2010

Tuesday, September 21st, 2010

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We’ve been busy this summer working on an integrated marketing campaign for The Tour of Britain’s South West Stages hosted by Devon and Somerset County Councils, so a few of the team ventured South last Wednesday to cheer on the cyclicts as they raced through the streets of Somerset to complete Stage Five of the tour.

As well as designing The Tour of Britain South West Stages website, we produced online display ads, press adverts in national cycling publications and various other marketing materials such as the posters, bags, balloons, stickers and bunting that you can see in the photos.

Thousands of people turned out to show their support for the riders as well as enjoy community events that took place in towns and villages along the 109 mile (176 km) route from Tavistock to Glastonbury.

Stage 5 Winner

Stage 5 Winner

Marco Frapporti crossed the line first in a time of around four hours and 16 minutes, just seconds ahead of Bradley Wiggins who was greeted with a deafening roar.

Councillor Stuart Hughes, Devon County Council Cabinet member for Highways and Transportation, said: “The South West has again proven it can host a world class event and attract thousands of visitors to enjoy some of our best coast and countryside….We’re now well and truly established on the cycling map.”

Councillor David Hall, Somerset County Council’s Cabinet Member for Economic Development said: “Bringing a world class sporting event to the area is part of our continuing efforts to boost Somerset’s economy and promote cycling as a fun and healthy activity to take part in.”

Information taken from The Tour of Britain 2010, South West Stages website.

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And a trip to Glastonbury wouldn’t have been complete without meeting the local legend that is… Michael Eavis….

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