Posts Tagged ‘digital marketing’

Infographic: What is digital marketing?

Friday, May 31st, 2013

This handy little infographic gives a simple breakdown of what is involved in digital marketing including on-page SEO, search engine marketing and content creation. (more…)

Four simple social media website integrations for marketers

Sunday, February 24th, 2013

There are a myriad of ways to connect your website to social media websites these days. Everything from embedded video to frictionless sharing on Facebook can be achieved by adding a few lines of codes to your website. Let’s take a look at some of the simplest yet most effective available.

YouTube Playlists

Embedding YouTube videos is very commonplace but few people bother to embed playlists. Playlists are great for sharing multiple videos around a common theme and can considerably increase engagement on your website or blog. Here’s a playlist looking at Google Translate for Animals.


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Plumpy’Nutters: Fundraising for health charity Merlin

Tuesday, February 5th, 2013

nuts

With a suggestion by our Digital Marketing Manager Martin Broadhurst who became our first Plumpy’Nutter (a fitting description), Dawn and I were persuaded to put our nuts where our mouths are for the day to raise awareness of Plumpy’Nut and secure vital funds for Merlin, an international health charity.

About Plumpy’Nut

Plumpy’Nut comes in 92g sachets and is described as a “peanut-based paste, with sugar, vegetable fat and skimmed milk powder, enriched with vitamins and minerals” and with 500 calories in each sachet, is specifically designed for the treatment of severe acute malnutrition and manufactured by French company, Nutriset. Removing the need for hospitalisation, the sachets can be administered at home, allowing larger numbers to be treated and brought back to health.

The Challenge

For one day we could eat nothing but four 92g sachets of Plumpy’Nut and drink only water. For every £50 raised, Merlin can feed a malnourished child with Plumpy’Nut for 8 weeks and save their life. We had a modest target of £150 and so far we have raised over £185.
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Five examples of UK charities using Vine

Tuesday, January 29th, 2013

Vine has taken the social media marketing world by storm and there was immediately a flurry of brands using the 6 second video platform to great effect. It seems the UK charity sector is filled with eager digital marketers too as some of the UK’s leading charities took up the 6 second challenge and created some great videos of their own. Here are five of our favourite examples.

Asthma UK

There will be celebrations in the offices of Asthma UK when they eventually find a cure for the respiratory disease. As a long-time sufferer myself, I’ll want a party hat too!

Dogs Trust

If there is one thing the Dogs Trust know how to do well it is how to make people say “aww” to pictures of cute animals. Once again, mission accomplished! Everybody say “aww”.

Practical Action

One way of promoting an upcoming fundraising event is to show it off in 6 seconds. This nice little montage promotes a forthcoming night ride around London, Nightrider 2013.

Diabetes UK

A simple yet effective way of a healthcare charity using Vine is to share the symptoms of the disease. That’s exactly what Diabetes UK has done as they raise awareness of Type 1 diabetes symptoms. Simple but potentially lifesaving.

Merlin UK

Finally a charity that is very much in the consciousness of the Katapult team. Merlin UK have used Vine to promote their Plumpy Nut challenge, an event three of the Katapult team (including me!) are taking part in next month.

Please sponsor us and help us reach our target.

By Martin Broadhurst

Introducing Martin the Third, our Digital Marketing Manager

Thursday, January 17th, 2013

martin-broadhurst-bw

We’re pleased to welcome another new face into the Katapult fold…Martin Broadhurst, the newest member of our digital team. Sharing the same name as two of the team, this means that a quarter of people who work at Katapult are now called Martin.

Martin joins us as Digital Marketing Manager from a specialist social media marketing company which he co-founded. His role includes implementing inbound marketing campaigns, focussing specifically on content development, driving traffic and converting leads.

Along with his passionate support of Derby County FC, Martin also has an unhealthy obsession with watching mixed martial arts and likes to think he’s a bit of a funny man.

To help you get to know Martin better, we asked him a few questions:

Q: What sort of projects are you most looking forward to getting your teeth into?
A: “Online ones obviously. I’m particularly looking forward to getting some more measurable campaigns up and running.”

Q: Who or what is your digital inspiration?
A: Phil Higgins. Or Google.

Q: If you weren’t so passionate about digital marketing, what else would you want to do?
A: “Fight in a cage. No, I take that back, I’d get my ass handed to me. I’ve always wanted to be a stand up comic actually”

Me: “but you’re not funny enough?”
Martin: “yeah quite simply”

Q: What is the last film you laughed out loud at?
A: “The Candidate with Will Ferrell on the plane on the way back from India. Everyone was asleep and I was guffawing.”

Q: What is your biggest guilty pleasure?
*Sighs, as if there are many, before saying something rude and getting told off.*
A: “Staying up until 5am and watching sweaty men fight in cages” (the fact we all know this already suggests he doesn’t feel that guilty about his guilty pleasure)

Q: What’s your idea of a great night out?
A: “Derby beating Forest, followed by a trip to a real ale pub, some pork based snacks: pork pies, sausage rolls, pork scratchings, piccalilli…” (he continues for a while on the food related theme) “and a group of friends up to 8 in size, an open fire and maybe some whisky – ideally wintery outside – and then a taxi home to watch the Ultimate Fighting Championship (On reminding him that 3 of his answers are now fighting related, he responds “and even then, that’s not quite enough.”)

Q: What in your opinion is the greatest invention of all time?
A: “The microchip. It revolutionised the way everything works.”

Martin has already hit the ground running but if you haven’t been introduced yet and would like to give him a friendly welcome, you can do so at martinb@katapult-studios.com

Myspace Review: Mixing Social Media and music in 2013

Friday, January 4th, 2013

newmyspace_profile

After being frustrated by messy looking profiles on the old Myspace and being bombarded with friend requests by bands I had no interest in, I was sceptical towards the new release.  A combination of nostalgia, intrigue created by the teaser video and the impressive new look/style persuaded me to look into it further.

Sign-up

After receiving my beta invite, I was surprised that I could use my Facebook login in order to sign up. It seems that the new Myspace isn’t trying to take on the social networking Titan that is Facebook, but work alongside it. Its new mission is much clearer: to connect people through music.

As promised by the teaser video, the new Myspace interface is clean and simple; high on visuals, low on clutter, which is a refreshing change of pace compared to other highly evolved and wordy social networking sites.

Social Networking Comparisons

The Myspace stream is a lot like Facebook’s News Feed, with updates from your friends. You can see who has made mixes, what music people are listening to and who is connecting. Connections on the new Myspace are more akin to the follow feature of Twitter rather than the ‘friends’ feature on Facebook and with a heavy focus on visuals, the horizontal scrolling feature makes it feel like a music themed version of Pinterest. The biggest appeal for me is the ability to make playlists which are played in your deck whilst browsing, a lot like Spotify.

newmyspace_stream

Profiles

Unlike its predecessor, with the glittery GIFs plastered over people’s profiles, the new layout boasts a large full screen cover image behind your stream. Something that seems to have made a return from the old Myspace is your chosen top eight connections, and the choice to include a profile song (which thankfully doesn’t play automatically like on the old Myspace).

Improvements

However, with it still being in the beta stages, there are still a lot of improvements to make.
The first of which being the user experience, particularly with regards the search facility which is clunky and difficult to find the exact thing you want. The horizontal scrolling feature also feels like random ‘browsing’, making it difficult to find something you saw before, with a jumble of things in between that you might not be interested in. A filter would be a useful addition to sort this, as would the option to choose what to see from a certain person when connecting to them.

Overall, I can see how the site could be used and who might use it. The new Myspace has repositioned itself in line with what it was predominately used for at its height back in the early noughties – a way of connecting to new music. When the user experience improves, the new Myspace will come into its own.

Go to the new Myspace site and leave your email address to request an invite to trial the beta version of site.

By Martin Stewart