Posts Tagged ‘Email marketing’

Four startlingly obvious ways to segment your B2B email marketing lists

Monday, July 22nd, 2013

Email marketing statistic

Consider this: The reason why 40% of email subscribers mark email as spam is not because they did not know who sent it, but because what was sent was irrelevant to their needs.

With such high levels of email being marked as spam the need for well segmented email marketing lists is clear. In order to get the attention of your recipients you will need to give them something relevant to their personal situation, goals or challenges. After all, when you have put so much effort in to building your email marketing database through inbound marketing, it would be a shame to then be marked as spam and blocked. (more…)

Why buying email lists destroys B2B marketing campaigns

Monday, July 15th, 2013

Pen, a

When it comes to B2B digital marketing there tends to be one channel that most people will agree works and that is email. Forget social media, trade shows or print advertising; email is said to be the most effective marketing channel according to 59% of B2B marketers (Source: BtoB Magazine).

Alienate your recipients

Have you ever received junk mail from a company who personalised the envelope with a message about how you were pre-approved for a loan or credit card? Maybe it had a free pen inside. You may have even willingly took the pen and used it happily for many years, writing letters to loved ones, completing crosswords and signing cheques to UPVC double glazing companies. (more…)

Inbound marketing 101: lead nurturing explained

Wednesday, March 13th, 2013

So your website is set up to start generating new leads; you have your call-to-actions in place, your blog posts scheduled and your landing pages are live. But what are you going to do with all of the leads that your digital marketing generates? According to HubSpot, 50% of leads are qualified but not ready to buy. If your sales team were to engage with this 50% too soon in the marketing process, you could end up pushing customers away. This is where lead nurturing comes in to play. Read on to get the low down on how email marketing will help nurture your leads through the marketing funnel…

Email icon (more…)

Email Marketing Advice For 2013

Wednesday, January 9th, 2013

Believe it or not, people want to hear from you. They want to know what you have to offer. They want to know how you can benefit their business by saving them money, increasing sales or helping to achieve business goals. They want to know, in short, what’s in it for them.

To make your marketing emails stand out you’ll need a strong subject explaining what is contained within but you’ll also need to make your content invaluable.

Here are three rules you should follow to get the most out of your business email marketing:

Keep it short, simple and to the point

As great as your company’s story is, your prospective customers don’t care – this isn’t a fly-on-the-wall documentary, after all. Your prospective customers care about one thing and one thing only: themselves.

That’s why you need to make sure your business email marketing copy is short, simple and to the point … and all about your prospective customers. You need to tell them in the subject line what they can gain by opening your email. You need to tell them what they have to gain by clicking on your email. You need to make it clear that by not opening your email, they will be missing out.

And you need to do it in as few words as possible. (more…)