Posts Tagged ‘email’

Why buying email lists destroys B2B marketing campaigns

Monday, July 15th, 2013

Pen, a

When it comes to B2B digital marketing there tends to be one channel that most people will agree works and that is email. Forget social media, trade shows or print advertising; email is said to be the most effective marketing channel according to 59% of B2B marketers (Source: BtoB Magazine).

Alienate your recipients

Have you ever received junk mail from a company who personalised the envelope with a message about how you were pre-approved for a loan or credit card? Maybe it had a free pen inside. You may have even willingly took the pen and used it happily for many years, writing letters to loved ones, completing crosswords and signing cheques to UPVC double glazing companies. (more…)

“Has anyone got a spare pair of trousers?”…Company wide emails in pictures

Tuesday, July 2nd, 2013

Offices can be bizarre places at times. From ridiculous passive aggressive notices to the water cooler gossip, the office provides an endless stream of material for astute observational comedians or comic strip writers (I’m looking at you, Scott Adams).

A new source of office based mirth comes from the All Staff, All Day Tumblr which sets real company wide emails against an image. You can see some of the best posts below.

Check out the full blog over on


Email Marketing Advice For 2013

Wednesday, January 9th, 2013

Believe it or not, people want to hear from you. They want to know what you have to offer. They want to know how you can benefit their business by saving them money, increasing sales or helping to achieve business goals. They want to know, in short, what’s in it for them.

To make your marketing emails stand out you’ll need a strong subject explaining what is contained within but you’ll also need to make your content invaluable.

Here are three rules you should follow to get the most out of your business email marketing:

Keep it short, simple and to the point

As great as your company’s story is, your prospective customers don’t care – this isn’t a fly-on-the-wall documentary, after all. Your prospective customers care about one thing and one thing only: themselves.

That’s why you need to make sure your business email marketing copy is short, simple and to the point … and all about your prospective customers. You need to tell them in the subject line what they can gain by opening your email. You need to tell them what they have to gain by clicking on your email. You need to make it clear that by not opening your email, they will be missing out.

And you need to do it in as few words as possible. (more…)