Posts Tagged ‘engage’

What is inbound marketing? Get found, engage, convert, analyse.

Tuesday, May 14th, 2013

“The process of helping potential customers find your company – often before they are even looking to make a purchase – and then turning that early awareness into brand preference and, ultimately, into leads and revenue.” – Jon Miller, VP Marketing at Marketo

Inbound marketing is a marketing methodology that uses content to position your company as an authority on a topic as early as possible during the buyer decision-making process. By providing invaluable content that answers your ideal clients most pertinent questions you can increase your visibility in search, build trust in your brand and, most importantly, start generating online leads.

Understand your buyers

In order to be able to create content that speaks to your desired audience you must first understand what your customers’ pain points are. What problems can your company solve for them? The best way of answering this question is to create a buyer persona. Buyer personas are fictional representations of your ideal customers and by going through the process of creating a buyer persona you will be better positioned to answer their most pressing problems by through informative and engaging content. (more…)