Posts Tagged ‘engagement’

How to use social media for B2B lead generation

Wednesday, July 3rd, 2013

“I’m quite certain that Facebook isn’t going to be relevant for us” said a sales manager I recently spoke to. That’s a bold statement as he just said he couldn’t think of a way to use a network that is regularly frequented by one in seven people on the planet. Sure, Facebook might not be the first place you turn to when looking for B2B leads and sales through social, but it can play an important role when used effectively. Follow this step-by-step guide and you can start using social media for B2B lead generation right away.

Step 1: Know thy audience

Audience @ LeWeb 11 Les Docks-9317

As is the case with so much digital marketing, your starting point for a successful social media lead generation campaign should be understanding who it is you’re are attempting to engage with. This means creating a buyer persona.

Your buyer persona will be a fictional representation of the typical person you are trying to reach. It will tell you about the issues that concern them, the challenges they face in their roles and where they look to find answers. This should include the magazines they read, the websites they visit and the social networks you think they use. Use this to create the content that you will use to lure them onto your website. (more…)