Posts Tagged ‘examples’

Six examples of landing pages doing what they’re supposed to do

Friday, July 12th, 2013

Landing pages: they are the point at which you take anonymous visitors and convert them in to real known people with first names, last names and email addresses. They can be used for PPC campaigns, email marketing, social media marketing and SEO which is why digital marketers love them. However, a bad landing page does no one any favours. That’s why we’ve chosen six of our favourite landing pages and explained why we like each example so much.

Axis|SybronEndo

Benefit led landing page
What’s not to like about this landing page? At the bottom we have a bold graphic telling us how to access the free download, the banner image leaves us in no doubt about what the offer actually is and this is reinforced with the book cover image we see next to the form.

Curata

Quality look and feel with a clear form that is supported with image and text well.
While this landing page still has leaks (links taking people away from the landing page) such as the top navigation, the proposition is clear: you’re requesting a demo of Curata’s software. The form is a little long but this is presumably to keep time-wasters away as they won’t bother to fill it in. This landing page is light on copy but the endorsement from a customer is strong and really drives home the value of the software. (more…)

The best examples of B2B firms using Pinterest

Monday, May 27th, 2013

Pinterest Header
There are many great examples of businesses using Pinterest with great success. One need only to look at the major US retailers such as Walmart, Target, Walgreens and Home Depot to see how to do it well. While Pinterest might not have such a direct win for B2B firms using it (few B2B purchasing decisions are likely to be made off the back of a repin), there are still some big B2B firms using Pinterest to great effect.

General Electric

Ok, calling General Electric a B2B firm is like calling Leonardo Di Vinci a scientist; it is accurate but it doesn’t tell the whole story. GE work in both B2B and B2C fields and their Pinterest boards reflect this. They share fascinating, insightful content that inspires and educates Pinners while helping to reinforce the GE brand.
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