Posts Tagged ‘google’

Six sources of inspiration for fresh blog content ideas

Monday, June 24th, 2013


Do you recognise this scene: It’s Monday morning and you don’t have any evergreen blog posts ready to be posted so you have to write something off the top of your head. No topic springs to mind so you stare at your screen thinking… for far too long. Your time is valuable so try using these tools to inspire your future blog posts and avoid the dreaded Monday morning writers block.


Without doubt one of the best resources for finding inspiration for your blog posts will come from your analytics software. You aren’t likely to find much inspiration from your bounce rate or browser details but you will find it in your traffic sources by seeing which search queries brought people to your website.

To find this information in Google Analytics you need to head to traffic sources > sources > search > organic. Not only will you find the queries that are bringing people to your blog and website but you will also find out which search queries are keeping people on your page longer and which are helping with conversions.

Even with the rather annoying (not provided) data [Note: this now accounts for over 60% of the search traffic to the Katapult blog], you can still find some great search queries that will inspire a blog post or two. (more…)

Google I/O: What you need to know

Thursday, May 16th, 2013

What a difference a year makes. In 2012, the Google I/O focused heavily on hardware: from the skydiving sequence introducing Google Glass to the launch of the Nexus Q and Nexus 7 devices, it was clear Google was looking to sell products. This year’s keynote set a very different tone and I had a lot of fun geeking out following the news while sat in the pub last night.


Digital Trends #1: Digital Marketing Predictions 2013

Tuesday, December 4th, 2012

The holidays are approaching and you no doubt have your eye firmly on the prize of an extended Christmas break. There will be food, family, parties and hangovers but once the celebrations are over it will be back to work where you’ll be looking ahead with blurry eyes filled with booze-fuelled regret. In this post I hope to help demystify what challenges lie ahead for digital marketers and provide a small insight in to what awaits us in 2013…


A Facebook external ad platform will be a big hit for investors

A Facebook external ad platform will be a big hit for investors. (Image source: Flickr, OwenWBrown)

This one is almost certain to happen sooner rather than later as the disappointing stock price forces Facebook to find new revenue streams. Some analysts have forecast that by launching their own rival to Google’s AdSense platform, Facebook could double their revenue.

Given the recent changes made to Facebook’s data use policy, it would appear that this is a high priority for Facebook. If you don’t believe me, read what Erin Egan, Facebook’s chief privacy officer, told Forbes magazine in November.

“Everything you do and say on Facebook can be used to serve you ads. Our policy says that we can advertise services to you off of Facebook based on data we have on Facebook.” (more…)

Katapult Car Spotted on Google Streetview

Wednesday, March 18th, 2009


katapult car goole streetview

Google Streetview is where you can now view most cities in the UK as if you were walking along the street. I imagine most people have been on it already to type in their home address and been a bit amazed as well as freaked out by this new development in street mapping.

We were contacted at the studio on the day Google Streetview went live, with the first spotting of the Katapult Car. Yes the number plate is blurred but this little car is still easily identified. We have been informed the find was pot luck, so if anyone else spots it while having a nosey around let us know.