Posts Tagged ‘graph search’

How to prepare your business for Facebook graph search optimisation

Wednesday, February 13th, 2013

Facebook Graph Search: Italian Restaurants Like By Italian People Who Live In Manchester

Facebook graph search is going to change the way we find things online: that’s a certainty. By joining the dots between people, businesses and thousands of objects such as webpages, games, movies, places and songs, Facebook users will be able to dig deep in to what’s hot among peer groups. Understanding how all of these pieces connect will give your business the upper hand when you want your business to be found on Facebook. This guide will take you through all aspects of Facebook Graph Search that social media marketers will need to consider.

First things first: This is not SEO as we know it

Social search has been a buzzword of the last two years and has come to the fore since Google+ launched: Facebook graph search is the epitome of social search. Unlike Google search, which integrates social signals (+1s, Google+ posts, authorship) in to existing search algorithms (which look at inbound links, site authority, on-page content and all those juicy SEO things) Facebook graph will look at the connections between Facebook people, pages and objects. Optimising your business for Facebook Graph Search will require offline, real-world effort as much as it will require on-page optimisation.

GSO: The Basics

Graph search optimisation (or GSO as it is being referred to) requires that your Facebook Page is set up correctly so this means ensuring your information is completed as accurately as possible. This starts with completing the ‘about’ section of your Facebook Page as accurately and thoroughly as possible. Retailers should make sure they list opening hours, parking options and the price range; restaurants should be taking advantage of the wide range of options provided to them for giving detailed information about their offer such as dress code, opening hours, cuisine served and more. These are the details that people will be looking for once graph search is out of beta and is a comprehensive semantic search engine.

Download our Comprehensive Guide to Facebook Page Settings

Timeline Interactions Are Less Important

Throughout the last few years Facebook has been telling brands to drive engagement through the newsfeed/timeline in the form of likes, comments and shares. While these interactions are likely to remain important for keeping your brand visible in timelines, they will be less important for making your business appear in graph search results. From the point of view of a user performing a search, the fact that a theme park brand page posted a picture of a pumpkin on Halloween that got hundreds of likes and comments means little or nothing if I’m searching for a local attraction that is open on Sundays which is liked by my friends who have children.

Social Connections Are More Important

Brands now need to encourage Facebook interactions as often as possible. Graph Search is more beneficial to users when it tells them about recent check-ins at a venue or recommendations of a business rather than how many comments, likes and shares they have received. Photos are especially important as they are a category of their own at the moment so encouraging people to tag your business in their photos increase the exposure of your business.

GSO: In Conclusion

Facebook graph search is designed to provide people with search results within a social context: It doesn’t matter who has the best site map and <H1> tags on their homepage. Instead, Facebook is using real-world interactions to provide valuable search results. For now, while graph search is still in beta, the results are fairly limited. Once it opens up and starts to include more objects (spotify tracks, news articles, epicurious recipes, TripAdvisor reviews etc), graph search will be a phenomenal tool.








By Martin Broadhurst

Facebook Graph Search: Twitter Responses

Wednesday, January 16th, 2013

The best place to be when a significant event is unfolding, whether that be the Hudson plane crash or a Facebook product launch, is Twitter. The real-time stream of updates provide an immediate handle on how the world interprets the event.

screenshot-searchbar-myfriendswho

And this is what the world thought about Facebook’s Graph Search announcement…

BBC’s Rory Cellan-Jones was immediately underwhelmed


But he soon changed his tune


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An Introduction to Facebook Graph Search

Wednesday, January 16th, 2013

The social network that everyone loves to hate last night let the world see what they are building: Facebook Graph Search. Watch the video below to see graph search in action.

Search has long been an object of derision when it came to Facebook’s offer. In the simplest terms, it sucked. Whether you were trying to search for an app for your Facebook Page, a friend of a friend or a old post on your timeline, Facebook consistently managed to deliver poor results or provide absolutely no such method at all.
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