Posts Tagged ‘kickstarter’

Digital Trends #1: Digital Marketing Predictions 2013

Tuesday, December 4th, 2012

The holidays are approaching and you no doubt have your eye firmly on the prize of an extended Christmas break. There will be food, family, parties and hangovers but once the celebrations are over it will be back to work where you’ll be looking ahead with blurry eyes filled with booze-fuelled regret. In this post I hope to help demystify what challenges lie ahead for digital marketers and provide a small insight in to what awaits us in 2013…

FACEBOOK LAUNCH AN EXTERNAL AD NETWORK

A Facebook external ad platform will be a big hit for investors

A Facebook external ad platform will be a big hit for investors. (Image source: Flickr, OwenWBrown)

This one is almost certain to happen sooner rather than later as the disappointing stock price forces Facebook to find new revenue streams. Some analysts have forecast that by launching their own rival to Google’s AdSense platform, Facebook could double their revenue.

Given the recent changes made to Facebook’s data use policy, it would appear that this is a high priority for Facebook. If you don’t believe me, read what Erin Egan, Facebook’s chief privacy officer, told Forbes magazine in November.

“Everything you do and say on Facebook can be used to serve you ads. Our policy says that we can advertise services to you off of Facebook based on data we have on Facebook.” (more…)