Posts Tagged ‘Linkedin’

Six ways to improve your LinkedIn company page

Monday, June 3rd, 2013

LinkedIn Faces Image

How many really good LinkedIn company pages have you seen? How many company pages that really stand out when you look at them and make you pay attention and read more? I’d hazard a guess it isn’t many even though the much improved LinkedIn company pages were released late last year.

To help get your company page up to speed, here are six quick-fix solutions to make your LinkedIn company page stand out from the rest.

Use the banner image

Twitter, Facebook, YouTube and Google+ all allow businesses to add a banner image to their profile and LinkedIn does too. This is the first thing people will see when they visit your company page so make sure the image is bold and says something about your business.

Images must be PNG, JPEG, or GIF; max size 2 MB, dimensions 646 x 220 pixels or larger.

Complete your products and services

If your company offers multiple products and services make sure you list them out on your products and services page. It’s obvious but often overlooked. If you want to be a little more creative you can add some links to your premium content much like HubSpot have done with their eBooks. (more…)

Authenticity still matters in B2B social media marketing

Wednesday, May 22nd, 2013

When it comes to business use of social media there are two types of players: organisations and individuals. Organisations and individuals should both approach social media as authentically as possible. While I’m aware the word “authenticity” has been thrown around a great deal by social media experts, almost to the point where it has lost all meaning, the truth is authenticity matters. (more…)

UK mobile internet and social network usage statistics 2013

Monday, February 18th, 2013

Mobile internet is booming. In fact, mobile internet browsing is expected to overtake fixed access internet browsing by 2014. In some areas of internet usage such as social networking we can already see the shift away from desktop towards mobile. See the charts below for some of the key stats on social networking usage in the UK.

Frequency of Social Networking by Device

The charts below show how often smartphone users in the UK are accessing social networks via computers and smartphone respectively.

Smartphone users are beginning to use their mobile devices to access social networking sites more than their computers; 57% use their smartphones for social networking every day against just 50% using computers.
Frequency of sharing information on social network using smartphone (uk)

Frequency of sharing information on social network using computer (uk)

Sharing Activity via Desktop and Mobile

Sharing activity across desktop and smartphones is quite evenly reflected at this stage suggesting the levels of activity across each device reflect general social networking usage trends rather than any device-specific behaviour trends.

Frequency of social network visits on smartphone (uk)

Frequency of social network visits on computer (uk)

Video Website Usage via Desktop and Mobile

While many of the stats appear to be evenly matched, there is one surprising take away from these charts: almost one quarter of smartphone owners never access video sharing websites on their mobile phone. This is surprising because only 13% of smartphone owners never access video sharing websites via their computers so there is some lag with regard to people embracing mobile video.
ourmobileplanet.com_chart 3

Frequency of Using Video Sharing Websites on Smartphones (UK)

Source: Think With Google

By Martin Broadhurst

LinkedIn Reaches 200m Member Milestone

Thursday, January 10th, 2013

The world’s largest professional network just got even bigger as LinkedIn announced they now have 200m members “with representation in more than 200 countries and territories.”

Linkedin is currently in the process of revamping profile pages so that users have more control over how their information is displayed, as well as other new features and functionality.

Have a look at the infographic for more insight in to the LinkedIn membership.