Posts Tagged ‘marketing materials’

New brand and website for education charity SkillForce

Friday, April 1st, 2011

As an education charity, SkillForce’s vision is that every young person, whatever their background or ability, is given the chance to fulfil their true potential and become a valued member of their community. Combining the skills and experience of former members of the Armed Forces and other uniformed services with an innovative and successful approach to unlocking potential, SkillForce are able to facilitate positive and permanent change in the lives of some of the country’s most disadvantaged young people. In a recent announcement, SkillForce launched ‘The Prince’s Award’ from their Royal Patron, HRH Prince William of Wales.

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During the course of the last six months, Katapult have been working closely with education charity SkillForce.  Following appointment to develop the SkillForce brand, Katapult worked closely with the client team to develop a brand framework outlining the charity’s vision, impact, positioning, values and propositions to young people, parents, schools and funders. Katapult also assisted with product development, developing the ‘3C’ construct that forms the basis of the SkillForce curriculum: Community, Character & Contribution. Following creative development, the strategy was executed across a range of communications materials which included the design and build of the SkillForce website.

Katapult have also worked on the development of  an online game and in-classroom learning tool used by SkillForce team leaders ‘Virtual Walk to the Pole’ which runs alongside Walking with the Wounded, the trek to the North Pole by four wounded soldiers who set off on 31st March 2011.

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Format International Photography Festival in Derby, Right Here Right Now

Monday, March 21st, 2011

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Photography by Graham Lucas Commons ©

This year’s Format International Photography Festival launched at the beginning of March and runs until 3 April, in over 30 venues all over Derby city centre.

The title this year is Right Here, Right Now: Exposures From the Public Realm, the theme being contemporary street photography from all over the world. The line up is stronger and already more popular than ever with contemporary street photographers such as Alex Webb and Polly Braden, Joel Meyerowitz and Bruce Gilden. Many of the photographers will also be hosting talks, conferences and master classes across the city.

The Katapult team attended the opening night which was packed full and had a great buzz which was made even more colourful with the opening speeches from Brian Griffin and Joel Meyerowitz. Thanks was also provided to all those behind the festival and in particular Louise Clements who is the festival’s co-founder and curator. Dawn from Katapult attended the Format conference on the 5th March at QUAD, and said it was great to hear about the various projects and speak to practising street photographers from around the globe, covering subjects from a geo tagging project, social media experiments and the work of individuals such as Bruce Gilden. One of her highlights was hearing from John Maloof and the work of Vivian Maier.

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Photography by Graham Lucas Commons ©

For the second time, Katapult have created the Mob FORMAT submissions process – an international mass submission online project in association with Flickr. The website functionality enables photographers to submit their work and pay for their submissions online. The administration of the site enables the FORMAT judges to view submitted entries and shortlist them independently online. The final shortlist will then be judged by a panel of industry experts. The best images will be selected by a high profile jury & special guests and shown in the premium section of the site. Selected images will be exhibited in an evolving exhibition throughout the festival on the BBC Big Screen in Derby Market Place, and on mobile screens around the city.

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Alongside the FORMAT11 website and Mob FORMAT submissions portal, Katapult designed the marketing materials for the festival such as banner stands, flyers and posters, roundabout and roadside posters, window vinyls, teardrop flags, press adverts and then produced the VIP launch invites and the official Format Festival guide which featured full event listings and a detailed map featuring the locations of all the Format venues.

So far there have already been well over 8,000 submissions to the Mob FORMAT area of the site from all over the world, a 300%  increase compared to FORMAT09.

The FORMAT team have told us that they are well on target to achieve 100,000 visitors to the festival this year, a 25% increase in the corresponding figure for FORMAT09.

Have a look at the Sky Arts at Format Photography video documentary: Sky Arts at Format Photography

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Photography by Graham Lucas Commons ©

KATAPULT + FORMAT

It was Derby’s reputation for Photography that played a significant role as to how and why Katapult was formed and is located in the city today; two of Katapult’s founding director’s came  here to study at the University of Derby back in 1998 due its reputation for Photography degrees.

Katapult have been working with FORMAT International Photography Festival since 2007. For FORMAT09 – Photocinema, Katapult worked closely with the FORMAT team to develop the  marketing campaign, festival materials and website. We also did significant development work on MOB FORMAT which integrated flickr with a flash gallery within the site to increase  international engagement and participation in the festival.

Katapult at The Tour of Britain 2010

Tuesday, September 21st, 2010

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We’ve been busy this summer working on an integrated marketing campaign for The Tour of Britain’s South West Stages hosted by Devon and Somerset County Councils, so a few of the team ventured South last Wednesday to cheer on the cyclicts as they raced through the streets of Somerset to complete Stage Five of the tour.

As well as designing The Tour of Britain South West Stages website, we produced online display ads, press adverts in national cycling publications and various other marketing materials such as the posters, bags, balloons, stickers and bunting that you can see in the photos.

Thousands of people turned out to show their support for the riders as well as enjoy community events that took place in towns and villages along the 109 mile (176 km) route from Tavistock to Glastonbury.

Stage 5 Winner

Stage 5 Winner

Marco Frapporti crossed the line first in a time of around four hours and 16 minutes, just seconds ahead of Bradley Wiggins who was greeted with a deafening roar.

Councillor Stuart Hughes, Devon County Council Cabinet member for Highways and Transportation, said: “The South West has again proven it can host a world class event and attract thousands of visitors to enjoy some of our best coast and countryside….We’re now well and truly established on the cycling map.”

Councillor David Hall, Somerset County Council’s Cabinet Member for Economic Development said: “Bringing a world class sporting event to the area is part of our continuing efforts to boost Somerset’s economy and promote cycling as a fun and healthy activity to take part in.”

Information taken from The Tour of Britain 2010, South West Stages website.

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And a trip to Glastonbury wouldn’t have been complete without meeting the local legend that is… Michael Eavis….

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