Posts Tagged ‘motion graphics’

Katapult into the New Year

Friday, January 7th, 2011

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Happy 2011 to all our clients, suppliers and friends – hope this year is a prosperous one for you all.

Katapult have started the year as we mean to continue it, with the first week including an exciting new pitch, work on the fast approaching Format Festival launching in March, and the next stages of the launch of a new drinks brand – the photo above shows Phil from our video and motion graphic division K-Motion filming in late December for the viral ads.

We’re working on some other great projects at the moment too, including giving our own Katapult website a facelift with some new functionality, info and features.

The year ahead promises to be an interesting one with all things digital growing even more in prominence. We expect to see more interest in digital brand development as client organisations increase their presence and activity in digital channels and need a clear strategy across website, search, social, mobile, apps et al. The challenge is to get all of these working together in complementary fashion to build brand equity at the same time as meeting specific objectives. For example, are HR and Sales presenting the brand consistently to potential employees and prospective customers respectively?

This perhaps presents a window of opportunity for start-ups to build multi-dimensional brands from the ground up and use this agility to steal a march on established, and perhaps less responsive competitors in the digital arena.

We also expect to see the ‘C’ word take centre stage as clients realise the increasing importance of content at the heart of their digital strategy. More will embrace the publisher role of their brand as a key tactic for attracting new customers and creating advocates.

Another ‘C’ that is sure to boost its profile is cloud computing with 2011 providing a better barometer for its impact on capital expenditure and management costs. We’ll see whether the cloud delivers the freedom it promises and whether organisations will make the leap of faith and entrust suppliers with their infrastructure in return for lower costs and greater agility. For marketing folk this could mean less administration, improved access to more up-to-date data and more flexible campaign planning, execution and adjustment. Interesting times ahead…

Anyway, enough of the stargazing for now, we’ll share more of our thinking throughout the year. In the meantime, we’re cracking on with various current brand, marketing, design and digital projects including an online game and viral videos.

Here’s to a healthy and successful 2011.

Derby’s Sinfonia ViVA Orchestra feature in the new Gorillaz Album

Friday, March 5th, 2010

We felt this worthy of its own post as we are proud as punch. Its another example of Derby’s cultural and creative talent taking to the world stage.

Sinfonia ViVA are featured on two tracks (and one bonus track) on the anticipated new album from Gorillaz which is released this Monday.

“This little symphony was recorded with the Sinfonia Viva orchestra, in Derby, around April 2009. I recorded with them in the old Rolls Royce engine factory, where they built the engines for the World War II spitfires. Which fits the soul of all this – a bygone era, the remnants of war and planes and decay” Murdoc (aka Damon Albarn)

See the video and the first track here.

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Read more at NME


Recent Work – Sinfonia ViVA Orchestra

Friday, March 5th, 2010

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Audio Lens Performance at the Assembly Rooms, Derby on Wednesday 3rd March.

Sinfonia ViVA:  Audio Lens

Katapult developed the branding for the project and K-motion (Katapult’s motion graphics and video production unit) have been filming the project and are currently producing a DVD which will feature the final performance and a documentary of the project.

Composers and Workshop Leaders James Redwood and Jack Ross wrote a new piece for concertante (group of six ViVA musicians who will perform as soloists and form the workshop teams) with the wider ViVA ensemble which included moments for participation by the project participants; young people from one primary school, two secondary schools and Derby College.

This process began at QUAD as part of the Art and Participation season on 2 November 2009. The concertante team and composers came together with the project participants in the QUAD gallery to explore and develop some musical material which will be further developed to form part of the final composition.

A VJ artist worked with a small group of participants from Burton College to consider ways of presenting video and animations during the final performance.

The ViVA team, conductor and VJ came together with all the participants for the final two days of the project during which they put all the new material created during the project into one large piece on Wednesday 3rd March, at the Assembly Rooms, Derby.

Katapult have enjoyed working with Sinfonia ViVA since 2001 and you can see more of the recent video work  K-Motion has been doing with them below.

Sinfonia ViVA – ABO Conference Promo

At the recent ABO conference in Glasgow, a video was produed highlighting the educational work that Sinfonia ViVA undertakes. Phil Higgins interviewed James Redwood (Composer, Workshop Leader + Board-Director) and editited this together with interviews with conductor André de Ridder and composer Anna Meredith to create a promotional video highlighting the arrival of the ABO (Association of British Orchestras) conference in Derby, February 2011.  The video was mixed with the sinfonia ViVA ident, a motion graphics based introduction. The video was well received at this the ABO’s primary annual conference held this year at Glasgow’s Royal Concert Hall; the major gathering of the classical music industry in the UK, with over 350 delegates drawn from orchestras both from within the UK and abroad, venues, agents, publishers and suppliers.

See video here

Client Testimonial:

“Thanks again for the film for our Association of British Orchestras pitch at the of last month. It was a great piece of work and  now everyone is talking about Derby, the conference next year and how they are looking forward to coming. As a colleague said afterwards – “gosh you guys really know how to do a pitch”. Of course this would not have been possible without the hard work you put in to create such a inspiring film. Yet another quality product from k-motion!”

Peter Helps
Chief Excecutive – sinfonia ViVA

Sinfonia ViVA – Big Screen Proms:
Phil Higgins of K-motion  interviewed conductor André de Ridder and violin soloist Ilya Gringolts performing with sinfonia ViVA for a quick teaser video which was played in the intro of a live broadcast on the big screen Derby.  Presented by Aleena Naylor form BBC radio Derby, the quick turn-around project was well received and gave the audience an insight into the musicians and with performances of Mozart’s Overture to Don Giovanni, Schumann’s Violin Concerto and the world premiere of Larry Goves’s Orchestral Short composition which has been specially commissioned by sinfonia ViVA.

See video here

Katapult get festive with seasonal e-cards

Tuesday, December 22nd, 2009

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We have just sent out our 2009 Katapult Christmas e-card, which features some exclusive footage from the elves workshop.

This year Katapult led a partnership to create a Christmas Playground in Derby’s market place. The six giant wooden toys were created by ‘a very special elf’ local wood sculptor Andrew Frost, which will be relocated to Royal Derby Hospital children’s ward in the new year.

A huge thankyou to all the partners involved in the Christmas Playground project and also to Doug Smith for his poem reading talent and to the Cathedral Quarter Hotel for use of their secret elves room.

This year we have made a donation to the Lewis Mighty Fund.

And because Katapult love Christmas so much, we were asked to produce more festive e-cards for clients, such as University of Derby and QUAD.

We would like to wish everyone a very Merry Christmas and a magical 2010.

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QUAD christmas e-card

K-Motion Launch

Thursday, July 23rd, 2009

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Katapult have just launched our specialist motion graphics division K-Motion.  As the name suggests, K-Motion is in the business of causing a bit of a kerfuffle.  Specialising in motion graphics we create video content that cuts through for use in Broadcast, Web, POS, Events & Exhibitions, Presentations and anything else that needs impact.

As part of Katapult, K-motion have worked with a wide range of clients across projects of every nature, applying their skills and expertise to deliver engaging and entertaining experiences that leave a lasting impression.

K-Motion is headed by Phil Higgins, and was born from Katapult’s existing expertise in motion graphics which has already headlined many successful client campaigns, including programme titles and idents for the BBC and ESPN Classic through to idents for events and presentations.

The high end content managed flash website allows us to easily keep things up to date whilst delivering a full screen video portal for the viewer.  The website loads a different background every time you visit and if your machine is fast enough then you’ll benefit from full screen video backgrounds.

Have a look, check it out and let us know what you think.

www.k-motion.tv

or follow us @

twitter.com/k_motion

www.k-motion.tv

www.k-motion.tv