Posts Tagged ‘myspace repositioning’

Myspace Review: Mixing Social Media and music in 2013

Friday, January 4th, 2013

newmyspace_profile

After being frustrated by messy looking profiles on the old Myspace and being bombarded with friend requests by bands I had no interest in, I was sceptical towards the new release.  A combination of nostalgia, intrigue created by the teaser video and the impressive new look/style persuaded me to look into it further.

Sign-up

After receiving my beta invite, I was surprised that I could use my Facebook login in order to sign up. It seems that the new Myspace isn’t trying to take on the social networking Titan that is Facebook, but work alongside it. Its new mission is much clearer: to connect people through music.

As promised by the teaser video, the new Myspace interface is clean and simple; high on visuals, low on clutter, which is a refreshing change of pace compared to other highly evolved and wordy social networking sites.

Social Networking Comparisons

The Myspace stream is a lot like Facebook’s News Feed, with updates from your friends. You can see who has made mixes, what music people are listening to and who is connecting. Connections on the new Myspace are more akin to the follow feature of Twitter rather than the ‘friends’ feature on Facebook and with a heavy focus on visuals, the horizontal scrolling feature makes it feel like a music themed version of Pinterest. The biggest appeal for me is the ability to make playlists which are played in your deck whilst browsing, a lot like Spotify.

newmyspace_stream

Profiles

Unlike its predecessor, with the glittery GIFs plastered over people’s profiles, the new layout boasts a large full screen cover image behind your stream. Something that seems to have made a return from the old Myspace is your chosen top eight connections, and the choice to include a profile song (which thankfully doesn’t play automatically like on the old Myspace).

Improvements

However, with it still being in the beta stages, there are still a lot of improvements to make.
The first of which being the user experience, particularly with regards the search facility which is clunky and difficult to find the exact thing you want. The horizontal scrolling feature also feels like random ‘browsing’, making it difficult to find something you saw before, with a jumble of things in between that you might not be interested in. A filter would be a useful addition to sort this, as would the option to choose what to see from a certain person when connecting to them.

Overall, I can see how the site could be used and who might use it. The new Myspace has repositioned itself in line with what it was predominately used for at its height back in the early noughties – a way of connecting to new music. When the user experience improves, the new Myspace will come into its own.

Go to the new Myspace site and leave your email address to request an invite to trial the beta version of site.

By Martin Stewart