Posts Tagged ‘online marketing’

Introducing Martin the Third, our Digital Marketing Manager

Thursday, January 17th, 2013


We’re pleased to welcome another new face into the Katapult fold…Martin Broadhurst, the newest member of our digital team. Sharing the same name as two of the team, this means that a quarter of people who work at Katapult are now called Martin.

Martin joins us as Digital Marketing Manager from a specialist social media marketing company which he co-founded. His role includes implementing inbound marketing campaigns, focussing specifically on content development, driving traffic and converting leads.

Along with his passionate support of Derby County FC, Martin also has an unhealthy obsession with watching mixed martial arts and likes to think he’s a bit of a funny man.

To help you get to know Martin better, we asked him a few questions:

Q: What sort of projects are you most looking forward to getting your teeth into?
A: “Online ones obviously. I’m particularly looking forward to getting some more measurable campaigns up and running.”

Q: Who or what is your digital inspiration?
A: Phil Higgins. Or Google.

Q: If you weren’t so passionate about digital marketing, what else would you want to do?
A: “Fight in a cage. No, I take that back, I’d get my ass handed to me. I’ve always wanted to be a stand up comic actually”

Me: “but you’re not funny enough?”
Martin: “yeah quite simply”

Q: What is the last film you laughed out loud at?
A: “The Candidate with Will Ferrell on the plane on the way back from India. Everyone was asleep and I was guffawing.”

Q: What is your biggest guilty pleasure?
*Sighs, as if there are many, before saying something rude and getting told off.*
A: “Staying up until 5am and watching sweaty men fight in cages” (the fact we all know this already suggests he doesn’t feel that guilty about his guilty pleasure)

Q: What’s your idea of a great night out?
A: “Derby beating Forest, followed by a trip to a real ale pub, some pork based snacks: pork pies, sausage rolls, pork scratchings, piccalilli…” (he continues for a while on the food related theme) “and a group of friends up to 8 in size, an open fire and maybe some whisky – ideally wintery outside – and then a taxi home to watch the Ultimate Fighting Championship (On reminding him that 3 of his answers are now fighting related, he responds “and even then, that’s not quite enough.”)

Q: What in your opinion is the greatest invention of all time?
A: “The microchip. It revolutionised the way everything works.”

Martin has already hit the ground running but if you haven’t been introduced yet and would like to give him a friendly welcome, you can do so at

Email Marketing Advice For 2013

Wednesday, January 9th, 2013

Believe it or not, people want to hear from you. They want to know what you have to offer. They want to know how you can benefit their business by saving them money, increasing sales or helping to achieve business goals. They want to know, in short, what’s in it for them.

To make your marketing emails stand out you’ll need a strong subject explaining what is contained within but you’ll also need to make your content invaluable.

Here are three rules you should follow to get the most out of your business email marketing:

Keep it short, simple and to the point

As great as your company’s story is, your prospective customers don’t care – this isn’t a fly-on-the-wall documentary, after all. Your prospective customers care about one thing and one thing only: themselves.

That’s why you need to make sure your business email marketing copy is short, simple and to the point … and all about your prospective customers. You need to tell them in the subject line what they can gain by opening your email. You need to tell them what they have to gain by clicking on your email. You need to make it clear that by not opening your email, they will be missing out.

And you need to do it in as few words as possible. (more…)