Posts Tagged ‘sales’

Four reasons why Sales Directors should embrace inbound marketing

Wednesday, June 5th, 2013

Getting buy-in for inbound marketing from Marketing Managers and Directors is relatively easy. It provides them with a clear methodology for generating new leads that ties together many digital marketing tactics and is entirely measurable. Sales directors may take more convincing though. Why spend valuable money on marketing when you could hire a new sales rep? Well, this is exactly why…

1. Attract more leads for your sales team

Sales reps love leads. Having a regular supply of inbound leads gives sales teams something valuable to work with and removes the need to make cold calls to people who have never heard of the business. A 2012 report on inbound marketing found that leads through the website increased for more than 90% of businesses using inbound marketing methodology.

New Year’s Revolution: Top 10 tips for tip-top content in 2013

Friday, December 21st, 2012

Further to Martin’s Digital Marketing Predictions for the New Year, here’s another little festive gift in the form of 10 top tips for 2013. Much easier to implement than Resolutions such as ‘Do 4,000 sit ups every morning’ or ‘Complete an ultra-marathon wearing a suit of armour’, these are designed to help you create a Revolution in your approach to writing great content to engage your audience, generate new leads and win new business in 2013 and beyond.

New Year’s Revolution: Top 10 tips for tip-top content in 2013 from _Katapult


Producing high-value content helps build a loyal audience; by providing such useful content to the people who want it most, you can cultivate your leads and nurture them through the sales funnel. Producing interesting, timely and relevant content doesn’t have to take up a massive internal resource either, encourage your team to input on content that is relevant to their expertise to help add authority to your brand and messaging.


Without knowing where your audience is and what social channels they are using, you could end up becoming the jack of all channels and the master of none. Your audience doesn’t need to be huge but they do need to care about what you’re doing. If you think that everyone should care, it’s unlikely that you’ll communicate effectively with anyone.


Without setting goals and a content strategy, you could end up staring at meaningless statistics. Make sure you know what you want your audience to do with your content, how they should engage with it and give them clear call to actions throughout.


Investing your time writing an authoritative white paper or eBook may seem daunting, but once you have this content, its uses are (almost) endless. Capturing data when your publications are downloaded connects you to people who are genuinely interested in what you do. Think backwards; think about what kind of lead you want and then produce content that entices your audience to fulfil your calls to action.


One interesting and insightful article can be used numerous times in as many different ways. Break the content up and mould it into new formats for different uses and users.  For example create a video or a slideshow to share on YouTube or SlideShare, an infographic to share on, turn it into a webinar or a presentation for an event, relate your content to a real life case study, do a survey on Survey Monkey or break it down and write a how-to article on the subject. By adapting your content, you can achieve maximum reach for your efforts.