Posts Tagged ‘SEO’

Six examples of landing pages doing what they’re supposed to do

Friday, July 12th, 2013

Landing pages: they are the point at which you take anonymous visitors and convert them in to real known people with first names, last names and email addresses. They can be used for PPC campaigns, email marketing, social media marketing and SEO which is why digital marketers love them. However, a bad landing page does no one any favours. That’s why we’ve chosen six of our favourite landing pages and explained why we like each example so much.

Axis|SybronEndo

Benefit led landing page
What’s not to like about this landing page? At the bottom we have a bold graphic telling us how to access the free download, the banner image leaves us in no doubt about what the offer actually is and this is reinforced with the book cover image we see next to the form.

Curata

Quality look and feel with a clear form that is supported with image and text well.
While this landing page still has leaks (links taking people away from the landing page) such as the top navigation, the proposition is clear: you’re requesting a demo of Curata’s software. The form is a little long but this is presumably to keep time-wasters away as they won’t bother to fill it in. This landing page is light on copy but the endorsement from a customer is strong and really drives home the value of the software. (more…)

Ten videos to guide your SEO strategy

Monday, July 8th, 2013

One topic that is frequently rearing its head in digital marketing is, of course, search engine optimisation (SEO). Everyone wants to be on the first page of Google yet the processes involved in achieving that are still a thing of mystery for many. Here are ten videos that will give you the knowledge you need to kick start a successful SEO strategy.

Bookmark this page for future reference!

1. What is search engine optimisation?

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Digital Trends #1: Digital Marketing Predictions 2013

Tuesday, December 4th, 2012

The holidays are approaching and you no doubt have your eye firmly on the prize of an extended Christmas break. There will be food, family, parties and hangovers but once the celebrations are over it will be back to work where you’ll be looking ahead with blurry eyes filled with booze-fuelled regret. In this post I hope to help demystify what challenges lie ahead for digital marketers and provide a small insight in to what awaits us in 2013…

FACEBOOK LAUNCH AN EXTERNAL AD NETWORK

A Facebook external ad platform will be a big hit for investors

A Facebook external ad platform will be a big hit for investors. (Image source: Flickr, OwenWBrown)

This one is almost certain to happen sooner rather than later as the disappointing stock price forces Facebook to find new revenue streams. Some analysts have forecast that by launching their own rival to Google’s AdSense platform, Facebook could double their revenue.

Given the recent changes made to Facebook’s data use policy, it would appear that this is a high priority for Facebook. If you don’t believe me, read what Erin Egan, Facebook’s chief privacy officer, told Forbes magazine in November.

“Everything you do and say on Facebook can be used to serve you ads. Our policy says that we can advertise services to you off of Facebook based on data we have on Facebook.” (more…)