Posts Tagged ‘shift and sprocket’

Cycle Derby host Cycling England event

Wednesday, October 21st, 2009

cycle derby logo

More than 100 delegates from around England attended the first Cycling England National Conference on 6th October – with many arriving on bikes.

The two-day event, organised by Cycle Derby whist hosted the 18 cycling demonstration towns which  include Exeter, Brighton and Shrewsbury, giving them all the chance to share ideas and best practice.

Mark Smith, co-ordinator at Cycle Derby said: “Cycle Derby is quite unique in that we base everything we do around working with children and young people. Everything is about enthusiasm, about motivating people.”

One of the main objectives for Cycle Derby was to quadruple the number of Derby schoolchildren cycling to school by 2011, so far the number has risen from less than 1% in 2006 to 3.5% this year so we are well on track. The event also gave Cycle Derby a chance to highlight other key successes such as:

7/10 people in the city have heard of Cycle Derby, giving it high score of brand recognition*
National Bike Week & Bike to School being the most recognised campaigns*
Over half a million visits to the Cycle Derby Website
* Derby Pointer Citizens’ Panel, July 2009 Survey Report

Quotes were also shared  from local schools who have been working with Cycle Derby over the last few years:

“Regular promotion of cycle to School” weeks have helped to keep the concept and benefits of cycling to school high profile”..
Jackie Drake, Headteacher, Chellaston Junior School

“Cycle Derby is the best initiative we have come across in years”.
Clare Morgan, Headteacher, Meadow Farm Primary

“Teaching children how to confidently ride on the road is one of life’s most important lessons and gives children their first sense of freedom”.
Paul McCormack, Cycle Derby  Trainer

Katapult have been working with Cycle Derby for the past 3 years, creating the brand, marketing strategy, the website, exhibition/event materials,  all promotional materials and marketing campaigns and even created the mascots Shift and Sprocket.


Big Cycle Weekend

Tuesday, July 14th, 2009

The weather didn’t let us down this weekend at the Big Cycle Weekend which promised to be the biggest and best festival of cycling Derby has ever seen. Katapult have worked with Cycle Derby over the last three years with the objective of increasing the number of children cycling to school, which has quadrupled since the start of the campaign.

Derby County manager Nigel Clough and Rammie were there on Sunday morning to open the fourth annual 5 Parks Ride in aid of Macmillan Cancer Support by riding an honorary lap with the first group of riders. The 5 Parks Ride was fully booked with 175 people signed up to take part.

There were loads of activities with a whole host of free, exciting games and entertainment for all the family to enjoy; including bike polo, Bling Ur Bike, a kids comedy show, a Cycle Magic tryout and a BMX Zone.

There were also rickshaw rides around the park courtesy of Derby Rickshaws; Bikeability Level One training, Scootability sessions, maintenance classes and a chance to meet the cycling super heroes Shift and Sprocket.

Ruth with Shift

The flatland BMX and trials displays by Inertia BMX display team including Keelan Phillips the current world number one flatland BMX champion pulled in a large crowd and Dawn Foote our Managing Director got roped into taking part in one of the displays.

Dawn with Inertia

Dawn with InertiaPhotos courtesy of

There will be fantastic prizes for the best blinged bike, exclusive Cycle Derby medals to be won at the Go Ride Games plus the Big Cycle Weekend Challenge competition to win an amazing selection of bike goodies thanks to Derby based Moore Large.

The raffle alone raised over £400 for Macmillan Cancer Support, with prizes including a Haro Intro Lite BMX worth £329.95 and signed Derby County football shirts.

See more Big Cycle Weekend pictures on flickr.

See the motion graphics created to promote ‘The Big Cycle’ weekend, produced by K-Motion the motion graphics division of Katapult.