Posts Tagged ‘tms’

Under the bonnet of a brand

Thursday, April 22nd, 2010

cuthbert the cabbage - derby feste brand development

As well as the polished exteriors of the brands we design, we’re just as proud of the less publicly visible, but equally important work that goes into their development. In addition to providing a clear brief for creative work, our approach also provides the opportunity for organisations to get hands-on in brand workshops. Not only are these great fun, they work brilliantly as team building exercises and ensure that the brand supports the organisation’s objectives and accurately reflects its ambition, spirit and values.

We’ve run workshops and brand development projects for a wide range of clients, two of which – TMS and The Finesse Collection -  you can see on the blog.

If you would like to find out more about our approach contact Neil directly:

Image: Cuthbert the Cabbage – we feel this photo may need an explanation, it was taken at a recent brand workshop for Derby Festé, everyone was asked to bring along an item which they felt represented Derby Festé! We hear that Cuthbert has so far avoided being turned into coleslaw.

Safer roads for everyone – TMS website live

Tuesday, March 30th, 2010


Having worked closely with TMS – a specialist provider of road safety and traffic management services, we are pleased to see the new website we worked with them on is up, running and generating enquiries.

Katapult ran a brand workshop with all staff at TMS  to build a clear understanding of the comapny’s ethos and positioning. This informed the development of a brand framework that clearly set out TMS’ positioning, proposition and values which provided a platform for the development of a new brand identity and design style. Including the strapline ‘Safer roads for everyone’, this reinforces a commitment to improving road safety and captures the company’s spirit and personality.

Lorna Charles from TMS said ‘ We think it looks amazing. So far we have had really positive feedback and we are sure this will continue over the coming weeks/months. Everyone at Katapult has been great over the last year or so and the rebrand has also received really positive feedback. The whole package we can now offer to our clients looks really professional and we couldn’t have done it without you.’

See more of our Katapult branding and digital projects