Posts Tagged ‘twitter’

Six sources of inspiration for fresh blog content ideas

Monday, June 24th, 2013

Inspiration

Do you recognise this scene: It’s Monday morning and you don’t have any evergreen blog posts ready to be posted so you have to write something off the top of your head. No topic springs to mind so you stare at your screen thinking… for far too long. Your time is valuable so try using these tools to inspire your future blog posts and avoid the dreaded Monday morning writers block.

Analytics

Without doubt one of the best resources for finding inspiration for your blog posts will come from your analytics software. You aren’t likely to find much inspiration from your bounce rate or browser details but you will find it in your traffic sources by seeing which search queries brought people to your website.

To find this information in Google Analytics you need to head to traffic sources > sources > search > organic. Not only will you find the queries that are bringing people to your blog and website but you will also find out which search queries are keeping people on your page longer and which are helping with conversions.

Even with the rather annoying (not provided) data [Note: this now accounts for over 60% of the search traffic to the Katapult blog], you can still find some great search queries that will inspire a blog post or two. (more…)

Four simple social media website integrations for marketers

Sunday, February 24th, 2013

There are a myriad of ways to connect your website to social media websites these days. Everything from embedded video to frictionless sharing on Facebook can be achieved by adding a few lines of codes to your website. Let’s take a look at some of the simplest yet most effective available.

YouTube Playlists

Embedding YouTube videos is very commonplace but few people bother to embed playlists. Playlists are great for sharing multiple videos around a common theme and can considerably increase engagement on your website or blog. Here’s a playlist looking at Google Translate for Animals.


(more…)

UK mobile internet and social network usage statistics 2013

Monday, February 18th, 2013

Mobile internet is booming. In fact, mobile internet browsing is expected to overtake fixed access internet browsing by 2014. In some areas of internet usage such as social networking we can already see the shift away from desktop towards mobile. See the charts below for some of the key stats on social networking usage in the UK.

Frequency of Social Networking by Device

The charts below show how often smartphone users in the UK are accessing social networks via computers and smartphone respectively.

Smartphone users are beginning to use their mobile devices to access social networking sites more than their computers; 57% use their smartphones for social networking every day against just 50% using computers.
Frequency of sharing information on social network using smartphone (uk)

Frequency of sharing information on social network using computer (uk)

Sharing Activity via Desktop and Mobile

Sharing activity across desktop and smartphones is quite evenly reflected at this stage suggesting the levels of activity across each device reflect general social networking usage trends rather than any device-specific behaviour trends.

Frequency of social network visits on smartphone (uk)

Frequency of social network visits on computer (uk)

Video Website Usage via Desktop and Mobile

While many of the stats appear to be evenly matched, there is one surprising take away from these charts: almost one quarter of smartphone owners never access video sharing websites on their mobile phone. This is surprising because only 13% of smartphone owners never access video sharing websites via their computers so there is some lag with regard to people embracing mobile video.
ourmobileplanet.com_chart 3

Frequency of Using Video Sharing Websites on Smartphones (UK)

Source: Think With Google








By Martin Broadhurst

Three simple ways to use Twitter for lead generation

Friday, February 15th, 2013

When it comes to social media marketing, Twitter is the place to be in 2013. If you don’t believe me, consider this: 21 of the 56 commercials during the 2013 Superbowl mentioned Twitter which is six times as many mentions as Facebook received. With all this focus on Twitter, many marketers are still struggling to attribute ROI to their efforts on the network. This blog post will show you how to start generating leads through Twitter and demonstrate return on investment from social media marketing.

Utilise Your Profile Banner Image

You don’t get a lot of space on Twitter to design and make your own. The only design changes you can make are to your profile background, profile picture and your banner image; the last of these is the one you should be using for key messages. When people click on your username, your profile summary will appear with a biography and a link to your website. This will be your first chance to sell your business to a potential customer.

UFC Twitter Profile Banner

The above example from the UFC demonstrates this perfectly. In spite of the fact they are promoting the most popular female competitor in the sport, they don’t have loud, brash sales messages. Instead, they use the image to grab your attention and the profile biography to sell you the story with a link beneath where the visitors can go to find out more about the event, including where to buy it.

Listen and Respond

If you aren’t listening on Twitter for opportunities, you aren’t doing it right. This is something that everyone can do and you don’t even need the most rudimentary of design skills. All you need is a search facility. Thankfully. Twitter provides us with a pretty good one.

Twitter Search box

Every business should, at the very least, be using the Twitter search facility to listen for the following:

  • Mentions of your business
  • Mentions of your competitors
  • Industry hashtags
  • Phrases such as “Can anybody recommend a [insert industry relevant phrase]?”

Just as there are people on Google searching for businesses likes yours, there are also people on Twitter searching for suppliers. I should know; I’m one of them.

Data Capture, Data Capture, Data Capture

Social media marketing is a complex beast and has many business uses ranging from lead generation to customer service, public relations to market research. However, when it comes to generating leads through Twitter or any other form of social media, we should absolutely make sure we have a way of capturing lead data.

Salesforce is one of the best companies in the world for getting this absolutely right. When it comes to providing quality content perfectly pitched at their audience, Salesforce nails it. The Twitter account is forever sharing blog posts that then point people to landing pages where they can encourage visitors to part with some contact details in exchange for a webinar or a PDF guide to CRM advances. Each one of these leads can be directly tracked back to Twitter thus helping to demonstrate social media marketing ROI.

Twitter considers itself an information network rather than a social network. As such,  you should use the vast amount of information available to find your own opportunities. Provide people with information about your products, forthcoming events and downloads through your profile summary and encourage them in to your sales funnel.



//
by Martin Broadhurst

Five examples of UK charities using Vine

Tuesday, January 29th, 2013

Vine has taken the social media marketing world by storm and there was immediately a flurry of brands using the 6 second video platform to great effect. It seems the UK charity sector is filled with eager digital marketers too as some of the UK’s leading charities took up the 6 second challenge and created some great videos of their own. Here are five of our favourite examples.

Asthma UK

There will be celebrations in the offices of Asthma UK when they eventually find a cure for the respiratory disease. As a long-time sufferer myself, I’ll want a party hat too!

Dogs Trust

If there is one thing the Dogs Trust know how to do well it is how to make people say “aww” to pictures of cute animals. Once again, mission accomplished! Everybody say “aww”.

Practical Action

One way of promoting an upcoming fundraising event is to show it off in 6 seconds. This nice little montage promotes a forthcoming night ride around London, Nightrider 2013.

Diabetes UK

A simple yet effective way of a healthcare charity using Vine is to share the symptoms of the disease. That’s exactly what Diabetes UK has done as they raise awareness of Type 1 diabetes symptoms. Simple but potentially lifesaving.

Merlin UK

Finally a charity that is very much in the consciousness of the Katapult team. Merlin UK have used Vine to promote their Plumpy Nut challenge, an event three of the Katapult team (including me!) are taking part in next month.

Please sponsor us and help us reach our target.

By Martin Broadhurst

Twitter tracks Academy Awards chat with interactive Oscar index

Thursday, January 17th, 2013

oscars-twitter-index

The biggest event in the movie industry calendar may still be six weeks away but Twitter are doing their bit to generate some buzz for the 85th Academy Awards coming up on February 24th.

Movie fans can track the discussions taking place on Twitter surrounding every nominee in the Oscars: Best Picture, Best Actor, Best Actress, Best Supporting Actor, Best Supporting Actress and Best Director categories via the Twitter Oscars Index.

Twitter said

“The Twitter Oscars® Index measures how Twitter Users are referring to Academy Award® Nominees relative to the overall conversation on Twitter on any given day. For example, if a nominee has an Index of 80, comments about that nominee are more positive than roughly 80% of all the other terms on Twitter. This display of sentiment is used to track the Oscar® race through the public conversation around the nominees, adding an extra dimension to the dialog around the Academy Awards®.”


Features like this are a great marketing tool for Twitter to show power of data mining on the service. What events would you like to see Twitter tracking? Let us know in the comments section below.

By Martin Broadhurst

Facebook Graph Search: Twitter Responses

Wednesday, January 16th, 2013

The best place to be when a significant event is unfolding, whether that be the Hudson plane crash or a Facebook product launch, is Twitter. The real-time stream of updates provide an immediate handle on how the world interprets the event.

screenshot-searchbar-myfriendswho

And this is what the world thought about Facebook’s Graph Search announcement…

BBC’s Rory Cellan-Jones was immediately underwhelmed


But he soon changed his tune


(more…)

Badge Button Pin Book

Friday, March 19th, 2010

badge-button-pin-3

I am feeling rather pleased with myself today having taken full advantage of the Katapult Twitter account. By re-tweeting a post by Laurence King Publishing, I have won us a wonderful book ‘Badge Button Pin’ by Gavin Lucas, writer for Creative Review magazine.

Loving Creative Review and all things quirky, a new arty book about badges (complete with a selection of collectable pin badges) went down well with the designers in the studio. It also turns out that Dawn has quite a random collection of retro pin badges which can be seen in these photos. Some of our favourites can be seen below, including an early original Star Wars badge, an example of some ‘great’ British branding for Debenhams, the classic ‘Nick O Teen’ campaign and the announcement that Goonies is now on Video – back when your local video store still had VHS and Beta Max.

There are good examples in Dawn’s collection and also in ‘Badge Button Pin’ of how the badge has and can be used to display cultural, political and often musical affiliations as well as being a simple fashion accessory. The book ‘Badge Button Pin’ has some really influential designs from some of the world’s best graphic designers, artists and illustrators and examples of how to wear them. Katapult gives it the thumbs up.

Thanks again to Laurence King Publishing and the power of social media.

Favourite Badges