Posts Tagged ‘vine’

Five examples of UK charities using Vine

Tuesday, January 29th, 2013

Vine has taken the social media marketing world by storm and there was immediately a flurry of brands using the 6 second video platform to great effect. It seems the UK charity sector is filled with eager digital marketers too as some of the UK’s leading charities took up the 6 second challenge and created some great videos of their own. Here are five of our favourite examples.

Asthma UK

There will be celebrations in the offices of Asthma UK when they eventually find a cure for the respiratory disease. As a long-time sufferer myself, I’ll want a party hat too!

Dogs Trust

If there is one thing the Dogs Trust know how to do well it is how to make people say “aww” to pictures of cute animals. Once again, mission accomplished! Everybody say “aww”.

Practical Action

One way of promoting an upcoming fundraising event is to show it off in 6 seconds. This nice little montage promotes a forthcoming night ride around London, Nightrider 2013.

Diabetes UK

A simple yet effective way of a healthcare charity using Vine is to share the symptoms of the disease. That’s exactly what Diabetes UK has done as they raise awareness of Type 1 diabetes symptoms. Simple but potentially lifesaving.

Merlin UK

Finally a charity that is very much in the consciousness of the Katapult team. Merlin UK have used Vine to promote their Plumpy Nut challenge, an event three of the Katapult team (including me!) are taking part in next month.

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By Martin Broadhurst