In contrast to our usual helpful and informative selves, we thought we’d put a slightly different spin on things for this post. Read on and you will learn how to fall into the key traps of B2B website development thereby ensuring that you fail to attract the attention of customers and prospects alike.
1. When developing a website that is destined to perform poorly, it’s important to get everything wrong from the outset so let’s start with the brief. Key to this part of the process is avoiding the use of phrases such as lead generation, conversion and return-on-investment. This is important as the best briefs for websites that deliver little or no impact, unsurprisingly, avoid clear objectives and meaningful metrics from the off.
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