Posts Tagged ‘website’

Seven steps to ensure your B2B website goes completely unnoticed

Friday, April 26th, 2013

In contrast to our usual helpful and informative selves, we thought we’d put a slightly different spin on things for this post. Read on and you will learn how to fall into the key traps of B2B website development thereby ensuring that you fail to attract the attention of customers and prospects alike.

1. When developing a website that is destined to perform poorly, it’s important to get everything wrong from the outset so let’s start with the brief. Key to this part of the process is avoiding the use of phrases such as lead generation, conversion and return-on-investment. This is important as the best briefs for websites that deliver little or no impact, unsurprisingly, avoid clear objectives and meaningful metrics from the off.

Book your stay in a Finesse hotel

Friday, February 19th, 2010


Having recently completed a brand development project for the Finesse Collection, it’s great to see the new website live and taking bookings.

The Finesse Collection is a group of hotels within the East Midlands: Lace Market Hotel in Nottingham, Cathedral Quarter Hotel in Derby, Donington Manor Hotel in Castle Donington and The Lion Hotel in Belper. Our brief was to create better internal and external understanding of the group brand whilst retaining the personality and profile of the hotel sub-brands – the resultant brand framework had to communicate that each Finesse Collection hotel is individual and a different offering from the next as well as the shared group experience through the level of service and high standards.

See for yourself at:

K-Motion Launch

Thursday, July 23rd, 2009

Katapult have just launched our specialist motion graphics division K-Motion.  As the name suggests, K-Motion is in the business of causing a bit of a kerfuffle.  Specialising in motion graphics we create video content that cuts through for use in Broadcast, Web, POS, Events & Exhibitions, Presentations and anything else that needs impact.

As part of Katapult, K-motion have worked with a wide range of clients across projects of every nature, applying their skills and expertise to deliver engaging and entertaining experiences that leave a lasting impression.

K-Motion is headed by Phil Higgins, and was born from Katapult’s existing expertise in motion graphics which has already headlined many successful client campaigns, including programme titles and idents for the BBC and ESPN Classic through to idents for events and presentations.

The high end content managed flash website allows us to easily keep things up to date whilst delivering a full screen video portal for the viewer.  The website loads a different background every time you visit and if your machine is fast enough then you’ll benefit from full screen video backgrounds.

Have a look, check it out and let us know what you think.

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