Infographic: The Business of Gamification

A new infographic by Demand Metric has revealed some impressive numbers relating to how gamification is being used by brands. Scroll down to see the full infographic.

Gamification key statistics

  • $100m was spent on gamification in 2010
  • 70% of Forbes Global 2000 companies planned to use gamification for marketing and customer retention in 2011
  • 80% of gamified applications fail because of poorly designed business objectives
  • Cisco systems increased sales between 8 – 12% through gamification
  • DevHub increased the number of users who completed online tasks from 10% to 80% by using gamification


The Business of Gamification Infographic Powered by Demand Metric

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